Learn More About Linchpin SEO

And Our Lead Linchpin Bill Ross

What We Believe

We believe small businesses and mid-marketing companies should have the same opportunities as national brands, in regards to quality of work and access to industry leading web designers, SEOs, and content marketers.



High-value content fuels website growth strategies, and is at the core of humanizing a business.



When businesses act like humans it builds relationships, earns trust, and creates brand advocates.



We build experiences that amplify the human ability to effectively and efficiently find information to solve problems.

About Bill Ross


Social Media

Bill’s ten-year background in digital marketing, SEO, and building online companies has helped him rise to strategic lead for some of the largest online brands and content websites in the world. Because Bill is a valued digital consultant, clients like Nissan, Infiniti, Moen, HP, and TE Connectivity look to him for insights and leadership in the world of digital strategy.

With a degree in Psychology from Siena College, Bill believes the priority to understand the user surpasses most others; the end product must provide value through engaging content assets that drive traffic, search rankings, and ultimately conversions.

You can find him on Quora answering questions, or as a community member of 12most.com, Moz.com, NextPlex, Straight Up Craft, and Built In Chicago.

What Others Are Saying About Us

We could talk about ourselves for hours, but we would rather let some of our advocates tell you about us.

dr-dan-jrAfter speaking with several developers, we decided Bill was a great fit to help build our new dental practice website based on his past experience and SEO knowledge.

He was a pleasure to work through the development process and the end product was a professional easy to use site. He was always available to talk and design changes were prompt.

Bill is very knowledgeable about what it takes to build a strong local SEO presence and would highly recommend if you are in need of a WordPress developer.

Dr. Dan Streitz Jr., Streitz Dental

372c533Bill was great to work with, and a very knowledgeable SEO expert. I learned a lot about strategy from Bill, but two things set him apart.

1) Bill is able to speak from experience on nearly any SEO project and 2) Bill truly understands the big picture role of SEO alongside content strategy, UX, and other marketing channels.

David Buesing, SEO Manager at Mindshare

djI worked with Bill for several years and was always impressed with his technical know-how combined with his easy-going style. He is smart and very, very hard working.

Bill is driven and knows what he wants to do. He cares about his work and holds himself to a very high standard. I saw Bill hold his own many times and he always approached clients and projects with a can-do attitude.

DJ Francis, Director of Strategy at Kapost

lindsayIn helping us launch our blog, Bill was strategic about the overall vision but also tactical enough to suggest small enhancements, spending extra time to find solutions that fit our needs and worked within specific guidelines.

You can tell he really cares about his clients and about producing a good product — he was extremely responsive and proactive every step of the way.

Lindsay Knight from Chicago Ventures

annaliseBill has a great eye for detail and he always thinks through how his strategy will not only impact his practice area, but the other aspects of the business, as well. He brings a wealth of experience and expertise not only in organic search, but also social media and other areas of digital marketing. He is viewed as a leader amongst his peers and other industry professionals often seek out his opinion on more advanced SEO topics or concerns.

Annalise Kaylor, Marketing Director at Sixthman

alisonI was at a standstill with my new blog and needed that extra push to make it a success! Bill Ross at Linchpin SEO was my savior! He listened to what I wanted, knew exactly what I needed and helped to launch the blog to the next level.

In a world where customer service is dead, Bill and his team restored my faith in what it means to love what you do and to really understand your customer.

Alison Victoria, TV Host Kitchen Crashers on HGTV

derekBill’s deep understanding of SEO best practices and their relationship to content strategy ensured we had sound recommendations for clients as well as internal case studies to promote both practices within the company.

Bill was always available to discuss new trends and educate others, as well as lead his own team with clear direction and a willingness to let them own their work.

I relied heavily on Bill to ensure our remote teams stayed in sync and had open communication. His input was invaluable to our project success.

Derek Phillips, Content Strategy Discipline Lead at ISITE Design

martinThere are a lot of snake oil sales people in SEO. Bill doesn’t sell snake oil; he just has the best SEO sense I’ve ever met (and I’ve met and worked with some of the best SEO talent around including Bruce Clay).

If you want your web site to rank highly in Google hire Bill Ross as your SEO expert.

Martin Smith, Director of Marketing, Atlantic BT

philBill is a very good SEO. I am constantly impressed with the depth of his knowledge. His commitment to his own education makes him a great asset to his clients.

Phil Ayres, Director of SEO and Affiliate Marketing Travelocity.com

amandaBill’s constantly in touch with the newest innovations and changes in the ever-shifting world of SEO. He was a pleasure to work with and to know.

Amanda Moralis, Web Marketing Manager, Duke Energy

Just A Few We’ve Had The Pleasure To Work With

Just a few of the many clients our team of Linchpins have helped (and had a blast working with) accomplish their digital marketing goals.

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