About Bill ross
Linchpin SEO is a Chicago marketing firm and online home of digital consultant Bill Ross, who believes mid-market companies should have the same opportunities as large national brands in regards to quality of work and access to leading digital marketers.
Our Guiding Principles For Long Term Success
Link Building & Inbound Marketing
Our teams don’t participate in link buying, comment or social spam, profile spam, link wheels, link farms, or other unnatural link building tactics.
Content Creation & Infographics
We believe in creating content that is compelling, engaging, and unique. Content assets have a few primary goals; interaction, branding, and driving quality traffic and ranking metrics. We don’t participate in scraping content, duplication of content from other sites, or spinning articles.
Technical & Web Design
We believe in following the Google Webmaster Guidelines, creating a crawlable site architecture, and being ethical and white hat with our approach to building and structuring a website. We don’t cloak, deceive, or serve content using unethical or black hat techniques.
Our social team believes in building communities of brand advocates through interaction and engagement by creating high-value user focused content.
About Bill Ross
Bill’s ten-year background in digital marketing, SEO, and building online companies has helped him rise to strategic lead for some of the largest online brands and content websites in the world. Because Bill is a valued SEO evangelist and coach, clients like Nissan, Infiniti, Moen, and TE Connectivity look to him for insights and leadership in the world of SEO and content strategy.
With a degree in Psychology from Siena College, Bill believes the priority to understand the user surpasses most others; the end product must provide value through engaging content assets that drive traffic, search rankings, and ultimately conversions.
You can find him on Quora answering questions and helping others, publishing articles on 12most.com, or as a community member of, iMedia Connection, Ello.co, About.me, Moz.com, NextPlex Charlotte, Built In Chicago, his YouTube page, and at the Linchpin SEO YouTube Page.
You can read a few of his interviews such as; successful vs. shady SEO practices , his interview by Robert Nyberg, his interview with @adamhousley on Fox News Tech Take Live, or his expert roundtable on CPC Strategy about ecommerce SEO strategies.
You can learn more about him at his website BillRoss.co.
A Few of his Advocates
I worked with Bill for several years and was always impressed with his technical know-how combined with his easy-going style. He is smart and very, very hard working.
Bill is the type of guy who you aren’t sure if he actually sleeps at night. The guy simply accomplishes far more than would seem normal. But Bill is driven and knows what he wants to do. He cares about his work and holds himself to a very high standard. I saw Bill hold his own many times and he always approached clients and projects with a can-do attitude. DJ Francis, VP, Content Strategy at Imagination Publishing
In helping us launch our blog, Bill was strategic about the overall vision but also tactical enough to suggest small enhancements, spending extra time to find solutions that fit our needs and worked within specific guidelines. You can tell he really cares about his clients and about producing a good product — he was extremely responsive and proactive every step of the way.Lindsay Knight, Chicago Ventures
I was at a standstill with my new blog and needed that extra push to make it a success! Bill Ross at Linchpin SEO was my savior! He listened to what I wanted, knew exactly what I needed and helped to launch the blog to the next level. In a world where customer service is dead, Bill and his team restored my faith in what it means to love what you do and to really understand your customer. Alison Victoria, TV Host Kitchen Crashers
Bill has a great eye for detail and he always thinks through how his strategy will not only impact his practice area, but the other aspects of the business, as well. He brings a wealth of experience and expertise not only in organic search, but also social media and other areas of digital marketing. He is viewed as a leader amongst his peers and other industry professionals often seek out his opinion on more advanced SEO topics or concerns. Annalise Kaylor, Social and Marketing Director, Sixthman
Bill is a very good SEO. I am constantly impressed with the depth of his knowledge. His commitment to his own education makes him a great asset to his clients. Phil Ayres, Director of SEO and Affiliate Marketing Travelocity.com
Bill’s constantly in touch with the newest innovations and changes in the ever-shifting world of SEO. He was a pleasure to work with and to know. Amanda Moralis, Web Marketing Manager, North America Lenovo
There are a lot of snake oil sales people in SEO. Bill doesn’t sell snake oil; he just has the best SEO sense I’ve ever met (and I’ve met and worked with some of the best SEO talent around including Bruce Clay). If you want your web site to rank highly in Google hire Bill Ross as your SEO expert. Martin Smith, Director of Marketing, Atlantic BT
Bill’s deep understanding of SEO best practices and their relationship to content strategy ensured we had sound recommendations for clients as well as internal case studies to promote both practices within the company.
Bill was always available to discuss new trends and educate others, as well as lead his own team with clear direction and a willingness to let them own their work.
I relied heavily on Bill to ensure our remote teams stayed in sync and had open communication. His input was invaluable to our project success. Derek Phillips, Content Strategy Discipline Lead, ISITE Design
A Few Companies I’ve Helped
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