Have you ever wondered which ad types perform best? Social.com – part of Salesforce, analyzed that question based on CTR, CPC, and CPM and defined benchmarks for each type of ad.
Ever wonder if your Facebook ads are performing better or worse than the industry standard for ROI – searching for some Facebook benchmarking data? What is the average CPM, CTR, CPC, the average cost per like, or average page like rate for your industry or business? Or are you searching for an answer to the […]
A customer journey map is a diagram that illustrates the steps your customer goes through when engaging with your company – whether it be a product, an online experience, retail experience, or a service, or any combination the path to purchase is a vital part of understanding the user.
It’s no secret that mobile and specifically tablets are emerging as the primary device that people are utilizing to find information, play games, and engage with their friends on social networks. Even though this is a primary device type, marketers are still stumped as to how to properly monetize these devices. The infographic cheat sheet […]
Ever wonder about the little things that go along with Twitter that help increase engagement? Things such as how many hash tags you use, how long your tweets are, or if asking fora Retweet actually works to increase engagement for your Twitter campaign.
With most marketing campaigns the devil and success lies in the execution and furthermore the details of the execution. Below you will find the follow up infographic to our “Best Days to Post on Facebook by Industry“, titled “Facebook Wall Post Cheat Sheet to Increase Interaction”.
Ever wonder what the best days to post on Facebook are? Or maybe you’re wondering if your industry and business is different from other industries? The infographic below breaks out the best days to post as it relates to each primary industry type.
When I read Aaron Walls article that depicted Matt Cutts and a few online marketers as LEGO people (which I thought was very cool), I thought to myself, “why stop there?”.
Personas are used by some of the leading brands around the world to help guide their web design choices and marketing touchpoint strategies. Creating personas will help you understand your website’s visitor, how they’ll utilize your website, and the types of information they need most to support their buying decisions.
Pinterest lets you organize and share all the beautiful and inspirational things you find on the web. People use pinboards to get ideas about planning their wedding, decorating their home, or finding some mouth watering recipes.
In December of 2008 SEOmoz debuted their SEO methodology and search engine optimization basics, with an SEO Pyramid in one of their popular Whiteboard Friday Videos. Since that debuted, there have been many advancements within the search engine’s algorithm and evolutions in the basic methodology that drives SEO.