Modern Digital Marketing Services For Roofing Businesses
Protect what matters most. Our digital marketing helps homeowners find your roofing company – the one who’ll keep their family safe and dry for decades.
Marketing Challenges for Roofing Businesses
Roofing contractors deal with customers who only think about roofs during emergencies or when insurance claims require repairs.
- Reaching homeowners before roof problems become costly emergency situations
- Building trust for large investments when customers can’t easily inspect roof quality
- Competing with storm-chasing contractors who disappear after collecting payments
- Navigating insurance claim processes that confuse and frustrate homeowners
- Proving roofing expertise when most work happens out of customer sight
Digital Marketing Services for Roofing Businesses
Our LinchpinSEO team helps roofing contractors build trust and attract homeowners who value quality and reliability.
- Local SEO: We help your roofing business rank first for roof repair and replacement searches
- Website Design: We create roofing websites that showcase your expertise, licensing and customer testimonials
- Social Media: We share roofing education and maintenance tips to build trust before emergencies
- Brand Videography: We create roofing videos showing your process and quality standards clearly
- Content Creation: We develop roof maintenance guides that position your business as the trusted local expert
Benefits of Working With Our Digital Marketing Team
Partnering with our digital marketing team helps roofing contractors become the trusted choice for important home investments.
- Quality-Focused Customers: Attract homeowners who choose expertise and reliability over lowest price
- Stronger Local Reputation: Build recognition as the roofing contractor neighbors recommend and trust
- Insurance Work Advantage: Position yourself as the contractor insurance companies and adjusters respect
- Preventive Maintenance Calls: Generate roof inspections and minor repairs before costly emergency situations
- Referral Network Growth: Create satisfied customers who recommend your roofing services to others
A Few SEO Results & Client Stories
The Linchpin SEO team worked with Wake Pest after their current vendor was holding their website hostage.
We worked with them to help them get away from their current (well known) home services vendor who was keeping their website on their own system. We transitioned it to WordPress, redid the Local SEO, built a local marketing strategy, and created blog articles for them resulting in 324.32% total keywords ranking, a 250% increase in keywords ranking on page 1 of Google, and a 241% increase in local organic traffic.
With improved site performance, clear proof elements, and disciplined tracking, the company gained a durable growth engine that consistently converts local search demand into booked appointments.
RJ Garage Door Service partnered with our agency to modernize their website, strengthen local SEO, and build a scalable content program. We rebuilt their site on WordPress with conversion-focused design, optimized service and city pages for local search, and launched an intent-driven content strategy.
The Linchpin SEO team is exceptionally responsive and a pleasure to work with.
They made our website redesign painless and immediately strengthened our digital footprint. Since launch, we have seen a 120% jump in qualified leads and a 200% surge in organic traffic from Google.
Deanna DeVooght
Owner, DeVooght House Lifters
In an era when true customer service feels extinct, Bill’s team restored my faith.
I was stalled with a new blog until Bill Ross at Linchpin SEO stepped in, listened to my goals, and elevated the project to the next level.