How the Linchpin SEO team helped build a new brand for a 60-year-old startup within a challenging industry.

Pulmac is a manufacturer of equipment for the Pulp and Paper Industry. They were transitioning from a product-based company to a service-led company within the automation space.

They needed help transforming their website, communication strategy, and digital marketing to represent their new brand direction and build trust with future investors.

Strategies Included:

  • Website Design
  • B2B SEO
  • Logo & Booth Design
  • Marketing Advisor