HairClub

How the Linchpin SEO team helped a franchise optimize 120+ locations and drive local traffic and sales.

HairClub is a large franchise with over 120 locations nationwide.

They originally contacted us to help them audit their website and online presence for local SEO concerns and provide recommendations.

From this audit, we noticed that their Google Profile for each location lacked consistent landing pages for each location, local images, and NAP consistency. This was causing issues with local rankings.

Strategies Included:

  • National and Local SEO Audit
  • Local SEO Strategy
  • Content Strategy
  • Regional Landing Page Strategy and Creation
  • Created and managed local content
  • Strategy to Acquire and Manage Location Photos
HAIRCLUB.COM
100%
100%
Locations With Local Content
98%
98%
Locations Have Local Photos
+32%
+32%
Google Map Listings
+110%
+110%
Traffic To Location Pages