What is a Linchpin?
I often get asked why I started Linchpin SEO. There are many micro-reasons, but the primary reason, and the core of the Linchpin SEO brand, is to help businesses succeed, and truly put their success before our own bottom line numbers. There is no checkbox for caring about your clients’ success.
Since the release of the book by Seth Godin, Linchpin: Are You Indispensable?, there have been many people defining and redefining what it means to be a linchpin within an organization. Seth’s original definition was, somebody in an organization who is indispensable – who simply cannot be replaced because their role is just far too unique and valuable.
There are many definitions of the word linchpin, but when we refer to it, it’s in a similar context to how Seth describes it.
Our definition of a linchpin is:
Any person who is a vital part of the operational, marketing strategy, or cultural balance within an organization. A linchpin must adhere to, and encompass the ten commandments of the linchpin core, both in and outside of the office.
The Ten Commandments of Being a Linchpin
- A linchpin always puts the client first.
- A linchpin is transparent with their marketing strategies.
- A linchpin is open and honest with clients and team members at all times.
- A linchpin is respectful of internal teammates and client teams.
- A linchpin has a positive attitude and is fun to work with.
- A linchpin positively represents the company when outside of work.
- A linchpin gives back more than they take from other team members, and within their community.
- A linchpin must be a thought leader and a expert in their marketing field and have a passion for their craft.
- A linchpin must have cross discipline experience and have an inherent drive to always learn more.
- A linchpin must inherently care about helping others.