Veterinary medicine is an industry that requires a professional attitude and a strong commitment to helping others. Pet owners will do anything to save their animals, yet they don’t trust everyone they find with the task of taking care of their furry friends. This presents one of the biggest challenges to marketing within the veterinary industry. Pet owners need to feel confident leaving their animals under the supervision of professional staff. The facility needs to present itself as one that cares about helping its community. The list of marketing ideas below, coupled with a great veterinarian website design, are carefully designed to help you show your veterinary practice is a trustworthy source for veterinary assistance.
Marketing Ideas and Services to Get More Animal Patients
Each of the marketing ideas and services selected for this list will require careful planning before putting them into action. Before you start implementing any of these ideas, it’s a good idea to revisit your business plan. Taking stock in what marketing tactics have worked in the past will help you work towards new goals that will grow your business into the future. When you present tactics to your board, you’ll be prepared to talk about what has worked in the past. Doing it this way helps avoid repeating the same mistakes. You’ll be more likely to achieve results from the tactics that you choose.
Industry-Specific Search Engine Optimization
When you own a veterinary practice that caters to a specific type of animal, you need to be sure that you’re attracting the right clients to your business. Even if your sign says that your practice specializes in exotic pets, you’ll need something better to attract people who benefit from your services.
All types of veterinary practices should implement a strong search engine optimization (SEO) plan to attract new customers through online inquiries. However, it’s especially important for niche veterinarians. If your practice specializes in a specific type of veterinary medicine, you need to create content for your website that dissects that niche. The content you create should include relevant keywords that will attract the customers you’re looking to find.
Showcase Your Staff to Clients
Even if your doctors went to the best veterinary schools to study, new clients would want to know about the staff members that will be caring for their pets. You can showcase your staff to clients in a variety of ways. Hang pictures of staff meetings on the walls, and put these on your website. Receptionists and technicians are the people that clients communicate with the most, so be sure they have everything they need to help them communicate effectively.
Create Community Gatherings
In order to appeal to members of your neighborhood, you should be creating fun events. During the summer, you could try having a cookout and invite people to bring their pets. During the cooler months, you could have a bonfire and serve warm treats to any guests who bring their furry companions.
Veterinary Medicine Content Creation
Creating content for your veterinary practice is important because it’s how search engines deliver customers to your business. People will type their inquiries into a search engine in order to solve their problems. They might only want to see an article that answers a question they have about their pet, but this is an opportunity to present your business to new clients.
For example, a pet owner might search for “types of foods to avoid” when feeding their dogs. Since you wrote an article about this topic, your page will show on their search results. If you used the right keywords in the article and metadata, then your page might rank higher than other businesses. When the pet owner reads your article, they might find out that their dog ate something that was poisonous. Who do you think they’ll call to help with the surgery? If they’re reading your article, they’re more likely to contact your practice for help.
In addition to using topic-related keywords in your articles, you should be implementing location-based keywords as well. Location-based keywords will help attract clients that live near your business’s physical address.
Offer a Vaccine, Spay, and Neuter Clinic
Offering a regular clinic for members of the community will draw attention to your cause. Members of the community should receive a discount on specific days when the clinic is offered.
Create a Venue for Education
In addition to providing books and other resources in your office’s lobby, you could try providing an actual venue for educating people in the community. Veterinarians could use the lobby as a meeting place to talk to potential clients about topics that impact their services.
Offer Other Services to Clients
While it’s important to focus the majority of your marketing endeavors on positioning your practice as a source for veterinary assistance in your community, there are plenty of reasons to offer other services. When you offer grooming, boarding, bathing, dental examinations, and other services for owners to buy for their pets, you are casting a bigger net into the community.
Be clear about the services you’re offering in addition to veterinary services; you don’t want to confuse people. In addition to the clients who will expect to find these services at your location, other pet owners will come to your business just because you offer one of the services mentioned above. For example, a pet owner might bring their dog to have its nails clipped. When it comes time to schedule an exam, that person is more likely to visit your facilities. By presenting additional services to the community, you‘re providing an opportunity for people to get to know your staff.
Putting Marketing Resources Into Action
Committing to researching new tactics to market your business is the first step to finding new clients for your veterinary practice. It’s important to spend time conducting due diligence. For example, you should research the keywords you choose to insert into your content using a trusted keyword planning tool. However, all this research will go to waste if you don’t take the initiative to put those ideas into action. Present these tactics to your board, and take a vote on which ones to focus on first. Concentrate on achieving the results you desire by focusing on one tactic at a time, and your practice will find more clients to serve.