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Digital Marketing Trends That Will Transform The Steel Industry Outlook in 2020

The steel industry is one of the most important sectors of the economy. Steel plays a crucial role in the production of many items, and it’s known for being one of the most durable materials available. As technology has become more sophisticated, there have been some important changes to the industry.

Ten Of The Most Important Trends In The Steel Industry Today

While there are many changes that are expected in the steel industry during 2020, there are certain trends that are likely to be especially important. Here are ten of the most important changes that are likely to occur in the steel industry during 2020:

1. Voice Assistants Will Be One Of The Most Common Ways That Customers Find Your Business

If you run a business in the steel industry, it’s important to know that many people will find it by using a voice assistant. This means that you need to make sure that you choose keywords that are likely to be both spoken aloud and typed. Here are a few tips that can help you to get better rankings with voice search:

  • Use a small amount of slang in your list of keywords if possible.
  • Choose keywords that are likely to be especially familiar among people in your company’s region.
  • Use industry-specific terms if applicable.

2. You’ll Need To Be Especially Wary Of The Potential For Misinformation To Be Spread About Your Products

The modern era has led to a serious increase in the amount of false reporting, misinformation, and creation of content that has the potential to be harmful to your business. Luckily, there are ways that you can make your business less susceptible to damage caused by false reporting online, such as these:

  • Regularly Google your own name and your company’s name.
  • Report false, negative content about your business to website administrators.
  • Make sure that you provide plenty of information about your business.

3. Virtual Reality Will Play An Increasingly Important Role In The Industry

Virtual reality software programs will make it possible to more easily train your employees on how to do their jobs as effectively as possible, which can greatly improve the quality of the services that you offer. Virtual reality technologies can allow you to offer training that accurately simulates day to day jobs that your new employees will be performing. Here are some ways that virtual reality programs can be beneficial to your business:

  • Virtual reality programs can be used to simulate dangerous situations that your employees could encounter.
  • Virtual reality programs could be utilized during your company’s interview process.

4. Paying Attention To Google Rankings Will Continue To Be The Most Important

Google is the most popular search engine, and that’s not changing anytime soon. In fact, most traffic on the web comes from Google searches. Therefore, improving your search rankings on this search engine is essential, and these are a few tips that can help you to do it as effectively as possible:

  • Include a mixture of long and short keywords.
  • Make sure that your site offers customers valuable information.

5. Offer Podcasts And Videos

Podcasts and videos make it easier for your potential customers to understand the products that you offer. If possible, you should feature plenty of videos and podcasts on your website that can help customers to more easily see what makes your products stand out against the competition. Here are some ways that you can utilize podcasts and videos on your website:

  • Use podcasts to explain new products that you offer.
  • Use podcasts to give your customers the latest news about the steel industry and your business.

6. It’s Important To Take A Stand On Important Issues If Possible

If possible, you should make sure that your company takes a stand on important issues, such as climate change or pollution. You can do this by making sure that your company complies with all the latest regulations in the industry, and try to incorporate environmentally-friendly technology when possible. While there are many ways that you can do this, these are some examples of ways that companies in the steel industry can be more environmentally-friendly:

  • Ensure that all waste products are properly disposed of.
  • Take steps to reduce the carbon emissions of your company’s manufacturing centers.

7. Use Chatbots And Other Forms Of Automation If Possible

Chatbots and other forms of automation will make it possible for you to effectively communicate with your customers. Chatbots will be able to communicate with visitors to your website even when you aren’t there, which can greatly improve the quality of the customer service that you offer. Here are some tips for using chatbots and automation to improve your marketing strategy:

  • Use chatbots to answer common questions about your products.
  • Allow chatbots to answer frequently asked questions about your business.

8. Don’t Hesitate To Implement Marketing Strategies That Involve Paid Content

While paid marketing strategies will involve spending a bit of money upfront, you’re likely to make it back quite fast. That’s because many of these strategies are highly effective. For instance, pay per click advertising will continue to be an exceptionally effective online marketing strategy for businesses in the steel industry during 2020. These tips can help you to implement paid marketing strategies for your business as effectively as possible:

  • Make sure that your pay per click ads include high-quality graphics.
  • Consider paying to have your website listed above the search results.

9. Use Big Data Analytics To Improve Your Marketing

In order to promote your business as effectively as possible, it’s important to integrate the use of big data analytics. These technologies will make it possible to develop marketing strategies that are perfect for the needs of your business. Here are some examples of ways that big data analytics can be beneficial for companies in the steel industry:

  • Use big data to determine where your customers tend to come from.
  • Use big data programs to determine what products your customers tend to buy.

10. Nanotechnology Will Be Increasingly Utilized By Companies In The Steel Industry

Nanotechnology makes it possible to create stronger materials than were ever possible before. Not only that, but the technology may require that your business produce materials that were never or rarely requested previously. These are a few of the ways that nanotechnology is likely to change the steel industry during 2020:

  • Nanotechnology is likely to be utilized in electronics more than ever.
  • Nanotechnology could greatly improve the durability of your products.

Five Important Statistics About The Steel Industry Today

1. It’s Estimated That 1.8 Metric Billion Tons Of Steel Were Produced In 2018

According to the latest estimates, nearly two billion metric tons of steel were produced during 2018. This number is not likely to be higher during 2020. However, the steel that’s produced is likely to be of higher quality, which means that there will be more opportunities for companies that produce technologies that make it possible for higher quality steel to be produced by manufacturers.

2. It’s Estimated That 1.7 Billion Metric Tons Of Steel Will Be Produced In 2020

According to the latest estimates, 1.7 billion metric tons of steel will be produced globally during 2020. While this is slightly lower than the 1.8 billion metric tons that were produced during 2020, it’s important to note that technological advances have made it possible for companies to create better quality steel, which can make it possible for companies in the steel industry to be even more profitable!

3. The Chinese Steel Industry May Contract

While the Chinese steel industry has been growing for many years, it appears as though it may be shrinking nowadays. As a result, some companies may find that the amount of demand decreases, which could potentially reduce profits. The Chinese steel industry has not shrunk in around 25 years.

4. Turkey Is The Largest Steel Scrap Importer

Turkey imports more than 20,660,000 metric tons of steel per year. This is around three times as much as the second-largest steel scrap importer, which is South Korea.

5. Russia Is Also A Major Importer Of Steel Scrap

Russia imports around 5.5 million metric tons of steel scrap per year. This makes the country the fourth largest importer of steel scrap.