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2022 Trends Shaping B2B Technology And How To Utilize Them

The technology industry is rife with uncertainty, and B2B companies are no exception. How businesses approach restructuring their IT architecture and workforce has a significant effect on short and long-term success and revenue growth or decline. To help B2B professionals navigate the changing world of business technology, this article discusses some of the most important top 10 trends to consider in 2022. These include:

1. The integration of SaaS, PaaS, IaaS

Businesses are increasingly looking to integrate all three tiers of the cloud in pursuit of operating efficiency, reduced costs, and increased flexibility. However, they must also consider how their choice of architecture is changing customer experience and business goals.

2. The convergence between B2C and B2B

Technology in 2022 will continue to blur the line between consumers’ personal lives and their professional responsibilities regarding technology access and usage preferences. As a result, businesses must adjust how they connect with customers by leveraging consumer-grade functionality when possible without disadvantaging themselves or their clients in the process.

3. Artificial Intelligence (AI) Displacing Jobs

AI offers businesses an opportunity to automate and enhance every part of the business, but only if they’re willing to retrain employees. In 2022, companies are responsible for training their workforce for the future of business technology by providing ongoing access to courses built around emerging AI technologies instead of simply announcing layoffs.

4. The End Of Open Office Plans

Open office plans may be a convenient way to encourage collaboration between colleagues. Still, inevitable costs far outweigh these benefits regarding employee productivity, health, and quality of life. As a result, businesses should embrace alternative workplace strategies such as ergonomically designed workspaces that enable remote yet collaborative work within a framework that optimizes space usage and facilitates movement throughout the day.

5. Employee Digital Literacy

In 2022, businesses must make employee digital literacy a priority. This means empowering employees to navigate business technology changes themselves rather than limiting their access or expecting them to rely on IT for all of their questions and issues. The more self-reliant an employee is in this regard, the better they will perform at work.

6. Blockchain Will Revolutionize Businesses

As blockchain technology continues to gain traction throughout many industries, including manufacturing, healthcare, and financial services, B2B companies should consider how they can leverage it in 2022 as part of a comprehensive initiative to reduce costs and increase efficiency by eliminating unnecessary intermediaries from transactions.

7. The Rise of Big Data Analytics

In 2022, B2B executives will consider big data analytics at every stage in the customer lifecycle. It can inform better business decisions surrounding market research, predictive modeling, and lifetime value forecasts. This gives businesses a significant advantage in terms of continuity and high product satisfaction ratings.

8. Intelligent Process Automation (IPA)

As more and more businesses look for ways to streamline processes across departments, they should consider how intelligent process automation (IPA) can help them without compromising accuracy or effectiveness by removing unnecessary steps that add extra costs and time delays. In 2022, IPA is poised to become one of the biggest differentiators between B2C companies that choose to embrace it versus those that lag.

9. The Rise of B2B Marketplaces

The rise of business-to-business (B2B) marketplaces is reshaping the sales process by embedding new levels of transparency, user control, and customization into all stages of the transaction. This means that customers are given more control over who they do business with, how much they pay for products or services and when payments are accepted or rejected. By 2022, this will become one of the greatest equalizers in B2C companies’ ability to compete globally.

10. Declining Trust In Businesses And Their Brands

As businesses struggle to keep up with rapidly evolving customer expectations, trust in brands will continue to decline in 2022. To combat this, companies should invest in ongoing education about their business practices to build or rebuild trust with prospects and customers. This includes making clear disclosures about the benefits of doing business with them and addressing any negative press head-on.

Statistics on Forecasts Shaping B2B Technology in 2022

2022 is only four years away. What will the next four years bring to businesses and those who lead them? Here are ten statistics that provide a glimpse into some of the trends shaping B2B technology during this period.

  1. By 2022, nearly 40% of all customer interactions will happen without a human agent involved.
  2. By 2022, the number of Internet-connected devices is expected to reach 75 billion. This represented a 300% increase from 2015 when there were 12 billion connected devices.
  3. In 2016 alone, more than six trillion business emails were sent and received. That’s roughly 44 emails per user per day or approximately 43 million per second as of January 2018.
  4. According to research published by Capgemini Consulting in January 2017, leveraging artificial intelligence (AI), robots, and automation technologies can help businesses become up to eight times more efficient across their operations; this translates to revenue increases between 30% and 60%, cost reductions between 20% and 50% and improved customer satisfaction scores by at least 20%.
  5. Between 2016 and 2022, the number of remote employees is expected to increase by nearly 40% worldwide.
  6. By 2022, machine-to-machine (M2M) connections are projected to reach approximately 75 billion globally, up from 10 billion in 2015. This represents an average annual growth rate of almost 26% compounded over the next four years.
  7. 50% of all business content will be authored by machines rather than humans within three to five years.
  8. More than 85% of businesses now use social media for marketing purposes, according to research published by Bazaarvoice.
  9. According to a study published by Salesforce in October 2016, companies that leverage social selling outperforms their peers by more than three times in revenue growth.
  10. In the U.S., security breaches increased by more than 60% between 2015 and 2017, according to a study published by Risk Based Security in early 2018. By 2022, this number is expected to increase by another 70%.

How To Leverage The B2B Technology Trends To Grow Your Business in 2022

Leverage a single secure platform for business

A single platform that drives all of your customer-facing initiatives will streamline interactions and make it easy to share information. As a result, you can more efficiently serve customers, support partners, and optimize internal operations with a tool to minimize the inherent fragmentation in many business technology implementations.

Invest in cloud infrastructure

The pace at which organizations adopt cloud-based solutions is increasing year over year. Forrester Research predicts that global spending on public cloud services will reach $204 billion by 2020, up from $162 billion this year and $143 billion in 2016. Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform dominate market share today; there’s no reason to think their dominance will ebb anytime soon.

Implement a customer data platform

A CDP is critical to the business-customer relationship because it aggregates data from multiple sources, including third parties, CRM systems, and databases. As a result, a CDP can help you deliver personalized experiences across channels with real-time insights into users’ behaviors and interactions. In addition, its ability to communicate with other technologies makes it possible to quickly launch new initiatives without adding complexity or burden to your team.

Adopt collaborative applications

Basic peer-to-peer (P2P) tools often aren’t enough for today’s workforce. According to Harvard Business Review, employees now expect instant access to the information they need through shared collaboration applications that let them work more quickly, make decisions more quickly and communicate effectively between teams. Meeting these expectations will increase employees’ satisfaction with their jobs and strengthen your organization’s ability to attract new talent.

Migrate to Web applications

Web-based applications are more accessible for IT staffers to manage than other tools because they’re built on standard infrastructure that can be centrally managed, patched, or updated as needed. In addition, they’re not dependent on an endpoint device’s specific operating system, hardware, or file system. Whether you use Salesforce’s platform, SAP’s cloud solution, or another provider, moving to this type of software will save time and money over the long run by ensuring that users have access to current technology without having to purchase additional hardware or proprietary software licenses.

Integrate artificial intelligence

AI-powered software solutions are more innovative, faster, and more accurate than their human counterparts. They can quickly learn to understand complex requests, predict what users need before asking for it, and perform tasks without explicit instructions. By 2022, Gartner predicts that at least 40% of enterprise content management processes will be partially automated with AI by early adopters.

Leverage mobile devices

Increased worker mobility is driving the adoption of mobile workforces around the world. This has given rise to new tools designed to support employees’ personal needs and meet their professional goals. As a result, Salesforce estimates that worldwide mobile workforce productivity could increase 30-fold in just five years if businesses embrace BYOD (bring your device) initiatives.

Deploy event-driven architecture

The Internet of Things (IoT) is an increasingly common presence in the workplace, and it will continue to evolve at an exponential rate. By 2022, Gartner predicts that there will be 30 billion connected devices worldwide; each connected user could manage up to 500 devices daily. That’s a lot of data — and it needs to flow between business systems quickly and smoothly so employees can focus on their work instead of technology issues. An event-driven architecture enables your organization to automate processes by reacting to specific events or changes in data. This can improve system performance while giving workers the ability to share information without adding IT staff members.

Replace traditional virtualization technology

Virtual desktops are an ideal solution when employees need to switch between tasks or share data with colleagues. That’s because they separate individual applications from the underlying hardware. So users can access any piece of information they need quickly and seamlessly regardless of what device they’re using. Gartner predicts that by 2020, more than 50% of large enterprises will use some form of mobile-cloud delivery to support user interactions with enterprise applications, platforms, and systems.

In conclusion, these trends will shape the way your business uses technology over the next five years. By preparing now, you can help employees work more efficiently and take advantage of cutting-edge solutions that will give your organization a competitive edge in 2022 and beyond.