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Fitness and Crossfit Marketing & Industry Trends Shaping 2022

Fitness is an important part of our lives and something worth paying attention to. Anyone who wants to be healthy, strong, and has a positive outlook on life needs to engage themselves in a fitness regime. With the increase in awareness of this, several trends have emerged within this industry. People all over are constantly improving the manner in which they work out and attain their fitness goals through the use of different mediums, methods, and technology.

Trends in the Fitness Industry

There will be several notable trends that will emerge and gain prominence within the fitness industry. These trends have helped individuals get on track with their health and have enabled them to work out in a better manner. Here are ten of the most notable trends to have emerged during the year.

1. Wearable Fitness Technology

As we grow more and more into the tech age, technology has become a vital part of our work and the fitness technology that we implement. Wearable fitness technology like FitBits has become a common device that people use on a regular basis to track their fitness levels and monitor themselves during their workouts.

2. Group Workouts

Group Workouts have become incredibly popular and are generally conducted amongst a group of familiar people or who have some kind of common ground. Individuals partaking in this generally have other members to help them stay motivated and to help them get on track with their fitness regime.

3. High-Intensity Workouts

High-Intensity Interval Training is a system that makes its participants perform a number of high-intensity workouts with short intervals of low-intensity sessions. This has proven to be incredibly beneficial for anyone who wants to partake in this fitness regime that can help get them into shape quickly. These workouts have become incredibly popular over the past year because of how effective they can be, and more and more people are jumping in on this regime.

4. Senior Fitness

Senior citizens are also becoming significantly more health conscious and in tune with their overall fitness needs. Senior citizens often need special regimes to keep them in shape. Several fitness clubs and studios have now started to offer fitness training sessions specially designed for those above a certain age and who may have certain restrictions on movement.

5. Bodyweight Training

Bodyweight training is the term used to denote the process of getting into shape through the use of one’s own body. This is something that is done through the implementation of exercises like the plank, push-ups, and other similar activities. Because these exercises are only based on your own body weight, they generally don’t require any equipment, which is why they have become so immensely popular.

6. Fitness Professional Certifications

Courses that certify fitness professionals have grown over the past few years, and in 2022 are more popular than ever. Because of the growing demand within the fitness industry, more and more people realize the importance of good fitness trainers and professionals. The job opportunities for qualified professionals in this instance have only grown, which is why it can be incredibly positive to get a good certification.

7. Yoga

Yoga has always been a practice that is meant to keep the body and mind healthy, and more and more people realize the importance of this. Yoga can greatly benefit those who don’t have as much time for exercise or for those who feel rather stressed due to their day-to-day lives.

8. Individual Trainers

Individual training sessions have become incredibly popular as a result of a large number of qualified professionals who can offer their services. People worldwide opt for personal trainers and individual training sessions because of the personalized fitness regime that they can implement and the personal attention they can get.

9. Functional Fitness

Functional fitness is another type of exercise regime that has been gaining popularity all over the world. With the current era that we live in, the time to get out and perform some kind of fitness regime is incredibly limited, so it is important to find functional and functional fitness regimes that fit in well with our routines.

10. Medical Exercise

Exercise is now becoming one of the more prescribed forms of treatment for patients who are experiencing a range of disorders. Physiotherapy is growing incredibly popular, and people are constantly being told to engage in some form of exercise to maintain good health. This is something that is essential, even for those who aren’t facing any immediate medical conditions.

Fitness Industry Stats and Growth Projections in 2022

In addition to knowing about the trends, it is also important to be familiar with the statistics that have emerged as a result of these trends. People all over the world contribute to these global statistics and can help individuals discern what is the most popular and what works for majorities of people engaging in fitness activities. Understanding the statistics that are currently presenting themselves within the fitness industry is not something that many people look at, even though it should be because of the valuable information that it can provide. Here are some of the more notable statistical details that one should be aware of when wanting to know more about the fitness industry.

1. Fitness Industry Growth Rate

The growth in the fitness industry has been nothing short of incredible. According to several reports, over the past year, the industry has grown by an incredible 2.6% globally. The earnings of this industry are well above eighty billion, which is incredible considering the position that this industry previously held.

2. Growth Of Fitness Clubs

Fitness clubs, in particular, have grown in popularity owing to the incredible amount of demand that currently exists for them. More and more individuals realize that fitness is something that they should invest in, which is why clubs that fulfill this demand are rising.

3. Millennial Fitness

Millennials are one of the biggest customer bases for the fitness industry. An incredible eighty-one percent of individuals belonging to this age bracket stated that they would engage in some form of physical activity to keep themselves in shape. The growing number of millennials opting for fitness regimes, clubs, and wearable technology is what has led to the massive growth within this sector.

4. Body Analysing Devices

Devices that conduct body analyses to be able to discern your own functions have become incredibly popular all over the world. More and more individuals want to know about their body and the fitness levels that it is at, which is also why there is so much investment into wearable technology. Over 46% of individuals want to gain as much information about their body, especially when engaged in a workout.

5. Premium Membership Gains

Premium memberships are slowly becoming something that everyone who is engaged in a fitness activity tries to attain. Premium memberships have been increasing over the years, in spite of the fact that they charge twice as much as regular memberships while providing a small percentage of benefits over the regular membership programs.

6. Increase Of Studios

Fitness studios have become the more preferred location for those who want to partake in a workout as opposed to a traditional gym or an outdoor space. Boutique studios, in particular, are gaining prominence all over the world, especially when it comes to big chains and establishments. The location that one performs their workout in is increasingly becoming one of the deciding factors when one chooses a particular club to sign on with.

7. European Leaders In Fitness

Russia, Poland, and Turkey are three of the main countries where the fitness industry has blossomed, and more so because of the fact that they possess the biggest amount of potential within this industry. The Middle East and the Americas are slowly on the rise to become some of the best fitness destinations in the entire world.

8. Fitness Franchising

Fitness franchises have grown considerably over the past few years, are more so with the recent boom that the industry has been experiencing. Brands are now establishing themselves within the fitness markets and are offering customers a good standard of quality when it comes to all of their studios.

9. Growth In U.S Markets

The United States Markets have experienced a considerable amount of growth over the years, particularly over the past few months due to increased demand for fitness studios, centers, and institutions. The statistics work well in favor of those who want to set up fitness studios in the country and who want to establish themselves within this lucrative and in-demand industry.

10. Health Insurance Costs

One of the reasons individuals are becoming more health-conscious and partaking in active fitness regimes is the increased cost of health insurance and medical services. Getting a membership and working your way to good health is significantly more cost-effective than falling sick and getting treatment. Moreover, insurance costs are significantly lower for those who are healthier and work out on a regular basis as opposed to those who don’t.

Understanding the different trends within the fitness industry and the statistics behind them is important for anyone who wants to establish a franchise, a fitness studio, or even someone looking for the best route to take when trying to incorporate a fitness regime. People always want to be able to find the right course of action to take in these instances, and this information can help you in the process.