The Linchpin Team

digital marketing all-star consultants and strategists
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Bill Ross, SEO / Founder

Bill started his consulting career while living in Raleigh over a decade ago. Bill’s background in digital marketing and building online companies has helped him rise to strategic lead for some of the largest brands in the world.

About Bill

Karianne Wardell, Lead Strategist

Karianne Wardell is a Chicago-based strategic marketer with over thirteen years of experience in the creative industry with in-depth knowledge of digital marketing and expertise in advertising strategy and execution. She most recently led digital strategy for global consumer brands as a Vice President, Digital at Weber Shandwick, a global communications firm.

Ryan Wheeler, Lead PPC Strategist

Ryan Wheeler brings eight years of digital marketing experience to the table. His breadth of experience ranges from paid search marketing, display, remarketing, analytics, and surveying.

Ryan managed several domestic and international PPC, Display accounts. He led the strategic direction and also executed the campaigns. Tying backend analytics data with front end metrics he was able to demonstrate value to the clients and provide opportunities for expansions increasing annual media budgets between 13% and 1,000%.

Doryan Algarra, Lead Designer

Doryan has devoted his life to web design, development, and illustration, and now boasts over 16 years  working closely with Designers, Developers and Product Managers to lead and design experiences that are cohesive and intuitive for web and mobile products.