Need help increasing rankings, traffic, and conversions from Google?
All of our professional SEO marketing services start with gathering baselines analytics, analyzing over 90 variables that correlate with website health, analyzing your websites design and user experience, and learning about your competitor’s strategies. Then, our team of SEO experts combine your business growth projections, your team’s marketing goals, and the audit data we gathered, to build a custom SEO plan to grow Google traffic, gain greater search visibility, and increase sales and leads.
I would recommend Bill to anybody trying to solve the complex world of SEO.
I have worked with Bill on many different projects for SEO. They ranged from sites that have million of articles, too much smaller sites. His personalized approach to SEO is why I keep working with him. He understands each project is unique and provides custom solutions based on what objectives the customer is thriving for.
Jason Dole, VP Technology, World Book
Our SEO process.
Our SEO process is broken into two parts; the initial foundational 5 step audit, and then from that audit we will determine the strategic approach to optimizing the website, and provide ongoing month to month SEO consulting to support the defined strategy.
To ensure your website reporting is aligned with the primary business goals, and encompasses attribution metrics, we will work together to define a scorecard that meets these needs. The creation of this dashboard will include the following items.
- Reporting and Measurement Strategy: Working together with your team, we will define success criteria and map out strategies for data acquisition with Google Analytics and reporting frameworks.
- Scorecard Creation: We will build the initial scorecard that will be used during the monthly reports to help validate current strategies, and act as a guide for defining new strategies.
To understand the current state of your website and SEO value, and to shape optimization strategies, we will execute a current state audit.
We will crawl your website, as Google would, and analyze over 90 variables that correlate with a foundation that is valuable for users and search engines. The data points span variables that impact:
- Websites Crawl Ability
- Contextual Relevancy and Content Optimization
- Website Experience
- How the website is displayed within the Google search results
A key concept to understand, is that a website does not compete against the Google algorithm, but rather against the value your competitors are providing within the search results for their users.
To understand the current competitive landscape we will analyze your top 5 competitors to help provide insights into their strategic approach to SEO, user satisfaction, and online experience.
Inbound Link Audit
Google relies heavily on external factors to help them understand and rank content that is relevant to a searcher’s query. The primary external factor is inbound links.This includes the following:
- Ensuring your links are providing positive signals to Google, we will audit them across multiple data points and provide recommendations for links that are non-compliant.
- Executing a link gap analysis between your website and competitors, to provide a list of links that the competitive set has, yet your website does not.
Provide The SEO Deliverable
Audit document that outlines the data that was gathered, insights that were gained, and a prioritized list of recommendations to optimize your website experience for users and search engines.
Ongoing Month to Month
Monthly SEO Consulting
Because the competitive landscape and Google’s algorithm is ever changing, we recommend monthly consulting to provide insights and guide strategies for organic growth. Monthly consulting includes:
- Website audit and insight document to help optimize and grow traffic.
- Keyword research and identification based on competitive research, trends, and user needs.
- Optimization of new pages and content that is created for your website.
- Analytics reporting scorecard and insights gained from the data.
- Strategic consulting and brainstorming sessions to determine new strategies to contribute to website and audience growth.