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Website Redesign SEO

Do you know how to redesign a website without losing SEO?

Why is it important to do SEO when redesigning a website? When planning and launching a new website, the risk of losing traffic is a real problem.

Sites we’ve talked with recently have lost up to 75% of their traffic after a website redesign because they failed to include an SEO strategist versed in transition planning.

So are redesigns bad for SEO? Definitely not. Many positive things come from a well-executed redesign.

Do you have a transition plan, SEO website relaunch strategy, or a plan for your website migration, so you don’t lose significant SEO traffic? Our relaunch team adds a data layer and insights – from Google’s point of view.

If Google traffic is important to your business, then integrating an SEO professional versed in website redesign SEO and migration strategies is key to significantly minimize the risk of traffic loss and migrate your website without damaging SEO.

Bill Ross - Raleigh SEO consultant and Expert

Our Why

After leading digital strategies at large agencies and consulting firms for over 15 years, I wanted to build a digital agency that businesses could believe in.

By prioritizing project efficiency, client relationships, and caring about our clients’ success, we can achieve better marketing ROI and increased MQL, SQL, and MRR for our partners.

Contact Bill Today
linchpin website redesign seo services Linchpin SEO

Our SEO Migration Plan and Integration Points

Our website redesign SEO services offer industry-leading integration throughout your website redesign. How do you avoid an SEO disaster during a website redesign? The answer is simple when migrating website SEO; it’s important that the SEO integration starts in the planning phase and continues through the website launch.

The following are the phases and integration points where we will work alongside the design, development, and content teams to ensure a smooth transition and SEO integration by providing insights and recommendations from the POV of Google.

Planning Content and Design Development Testing Phase
SitemapContent StrategyRedirect StrategySEO Quality Assurance
TaxonomyContent HierarchyURL StructureImplementation Audit
WireframesOnsite SEO OptimizationCode Structure and Optimization
Page Structure OptimizationSpeed and Mobile Optimization
Internal Link Optimization

Caring about your business fuels our passion.

Most say it’s crazy we care so much about our clients, that we often put their marketing and business success before our own profits.

Bill’s input was invaluable to our project’s success.

Derek Phillips
Content Strategy Director, PK

A month post-launch, we already increased traffic by 7% and demo requests by 50%.

Senior Product Manager
LLamasoft, Inc.

We can’t recommend them highly enough. They are exceptional.

Marketing Director
Camargo Pharmaceuticals
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