EVERYTHING STARTS WITH A WEBSITE AUDIT
All of our enterprise SEO campaigns start with gathering baselines analytics and performing a comprehensive website audit analyzing over 70 variables that correlate with website health, website design value, user experience, and your business’s top competitors.
Based on the audit, we utilize a combination of the following strategies to build a custom and complete SEO strategy to help you accomplish your website goals.
TECHNICAL SEO RECOMMENDATIONS
With the data and insights we gain from your website audit, we’ll create an implementation document that includes a prioritized list of updates that correlate with a high-ranking website and strong SEO foundation. The document will be tailored to the team that will be making the website updates.
ENTERPRISE KEYWORD RESEARCH
By discovering the most relevant keyword targets for your enterprise business, we’ll help you increase your website’s traffic and reach within the search engines. Keyword research can be used to increase SEO traffic and conversions, help with market expansion, refine your content strategy, and during site architecture planning.
CONTENT STRATEGY AND MESSAGING
Building a content strategy that helps align the expectation of your website visitor with the content that is on your website, is key to increasing user satisfaction, rankings, and conversions.
We will help your team build a strategy that goes beyond keyword placement, and helps organize, optimize, and create content that matters to your website visitor.
PAGE CONTENT FLOW
Two pages with similar SEO metrics can actually rank dramatically different. Many times this is due to the user metrics for each page, and how well the page is structured to meet users contextual needs.
Aligning content flow and messaging with what users expect, can help send positive user metrics to Google and help your web page rank better.
One of the biggest problems enterprise websites have, is the way they organize their content. A well designed information architecture impacts both rankings and user satisfaction.
Utilizing data from the audit and keyword research phase, we will define the optimal website structure to align with user’s needs and search engine optimization value.
LINK BUILDING STRATEGIES
High-quality links help Google crawl your website, understand it’s content, and rank it for its target keywords. Most enterprise companies have public relations agencies that do a great job of earning them quality links.
Our job as SEO consultants is to integrate with these agencies to help them optimize their outreach programs for SEO.
Do you know what marketing channels are sending leads or creating sales for your business? This is key to making better business and marketing decisions.
Based on the SEO strategies we implement, we will provide analytics consulting to help you define a SEO measurement strategy focused on KPIs, and create a custom scorecard to help you track success metrics.