Linchpin SEO Services

Because great websites deserve to be found!
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SEARCH ENGINE OPTIMIZATION SERVICES

There are 25.1 Billion searches annually. Are customers finding your business or your competitors?

Over a decade ago, our founder, Bill Ross started building the team of Linchpins while doing SEO consulting in Raleigh, NC. The team of industry-leading SEO consultants in Chicago and Raleigh, have helped many of the largest brands and digital agencies in the world increase traffic, sales, and leads from Google.

How to succeed with SEO?

Don’t chase SEO tactics or the “next big thing in SEO”. We believe businesses need to have strategies and frameworks that align with creating valuable content, wrapping that content in a great website design experience, and marketing that experience to gain the trusted and authoritative metrics that Google values – there are no shortcuts.

ENTERPRISE SEO DONE CORRECTLY

This type of SEO strategy is ideal businesses who want to increase website traffic on a national or international level, don’t usually have a brick and mortar store front, and are not concerned with ranking for a localized search intent keywords such as [Chicago SEO Company].

SEO WEBSITE AUDITS

All of our SEO campaigns start with gathering baselines and performing a comprehensive website audit.

Our audits analyze over 50 variables that correlate with website rankings, website design value, and user experiences.

We also analyze the websites of your business’s top competitors to uncover their SEO strategies for ranking and providing a great user experience.

TECHNICAL SEO RECOMMENDATIONS

With the data and insights we gain from your website audit, we’ll create an implementation document that includes a prioritized list of updates that correlate with a high-ranking website and strong SEO foundation.

The document will be tailored to the team that will be making the website udpates. For example, if it’s a code update, we will create that document in a way that a developer would understand.

KEYWORD RESEARCH / AUDIENCE EXPANSION

Making sure you’re targeting the keywords that your best customers are searching for is key to increasing conversions.

Utilizing data from your competitive analysis, as well as keyword research tools, and business insights we will define a list of priority keywords your website should target.

Additionally, we will provide a list of keywords that you should be targeting with new content assets, or utilizing in adding new pages to your information architecture.

INFORMATION ARCHITECTURE STRATEGY

One of the biggest problems enterprise website have with SEO, is the way they organize their content. A well designed website information architecture has huge impacts on both rankings and user satisfaction.

Utilizing data gained from the audit and keyword research phase, we will define the optimal structure for your website to better align with user’s needs and SEO value.

LINK BUILDING STRATEGIES

High-quality links help Google crawl your website, understand it’s content, and rank it for its target keywords. Most enterprise companies have public relations agencies that do a great job of earning them quality links.

Our job as SEO consultants is to integrate with these agencies to help them optimize their outreach programs for SEO.

MEASUREMENT STRATEGIES

Do you know what marketing channels are sending leads or creating sales for your business? This is key to making better business and marketing decisions.

We will provide analytics consulting to help you define a SEO based measurement strategy focused on KPIs, and create a custom scorecard to help you track defined success metrics.

Camargo Pharma

Web Design / SEO / Transition Plan

SEO FOR WEBSITE REDESIGNS

Are you redesigning or migrating your website?

These services are for businesses who are planning a website redesign, or have lost traffic due to a redesign, relaunch, or website migration.

SEO TRANSITION PLANNING

Do you know how to relaunch a high-ranking website effectively?

Do you have a transition plan, SEO website relaunch strategy, or a plan for your website migration so you don’t lose significant traffic or frustrate your users?

We work side by side with your teams from the planning phase through launch to ensure traffic levels remain consistent when your new website launches. The more integrated we are with each phase of your redesign project, the less risk there is for traffic loss or user confusion.

TRAFFIC RECOVERY

You were sold a shiny new website by your web design firm or digital agency that looks amazing. Days after launch you notice that your traffic levels are plummeting, sales have dropped, and leads have dried up.

Unfortunately this is an all to common problem. The majority of design firms are so focused on creating a great website for users once they get to your website, but they forget to, or don’t understand how, to correctly transition traffic and users to your new website.

Our SEO traffic recovery services identify and fix traffic loss issues that occurred from a poorly executed redesign, relaunch, or website migration.

LLamasoft

SEO / Transition Plan

LOCAL SEO SERVICES

Local SEO services are for small businesses or franchises who want to rank better than their competition in Google Maps or Google Local for a defined geographic location – such as a city or state.

LOCAL SEO AUDITS

Understanding what’s wrong with your website is the first step to fixing and optimizing your experience. That is why all of our local SEO campaigns start with gathering baselines and performing a comprehensive website audit.

We will perform a website audit across 40+ SEO variables that correlate with ranking locally in Google, and provide a prioritized list to fix them.

KEYWORD RESEARCH FOR LOCAL BUSINESS SEO

The keywords that you choose can make or break your SEO strategies.

We will help you identify priority keywords that will earn you sales and increase website traffic. These strategies can be built using competitor keyword intelligence, adjacent topics, and keyword research tools.

LISTING OPTIMIZATION

Making sure your listings are optimized and consistent across listing services is a core indicator for geographic location and rankings.

We will utilize our premium tools to analyze and fix your local listings and ensure they are consistent and optimized in a way that Google rewards.

CONTENT CREATION FOR LOCAL SEO

Without locally targeted content it makes it difficult to rank within the search results, and position your small business as a leader in your market.

We can create a strategy for you to create content that users love and Google loves to rank. We can also execute on the strategy and create and publish the recommended content on your website.

LOCAL LINK BUILDING STRATEGIES

High-quality links help Google crawl your website, understand it’s content, and rank it for its target keywords. When done correctly, earning links from local websites can boost your SEO rankings within your market.

We will build a strategy to earn local citations and local links from media outlets and websites within your target geographic area.

LOCAL SEO MEASUREMENT STRATEGIES

Do you know what marketing channels are sending leads or creating sales for your local business? Small businesses don’t have unlimited budgets, so knowing what is working and where to spend your money is key to growing your business.

We will setup your Google Analytics, create a custom scorecard, and help you define a measurement strategy for your marketing campaigns.

Wedding Invitation Website

SEO / Content Strategy