Search Engine Optimization

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SEARCH ENGINE OPTIMIZATION SERVICES

There are 25.1 Billion searches annually. Are customers finding your business or your competitors?

Over a decade ago, our founder, Bill Ross started building the team of Linchpins while doing SEO consulting in Raleigh, NC. The team of industry-leading SEO consultants in Chicago and Raleigh, have helped many of the largest brands and digital agencies in the world increase traffic, sales, and leads from Google.

ENTERPRISE LEVEL SEO

Enterprise SEO services is usually for larger brands and websites who want to increase website traffic on a national or international scale. They are less concerned with ranking for a specific geographic location.

SEO WEBSITE AUDITS

Our SEO website audits analyze over 50 variables that correlate with website rankings and valuable design and user experiences. We also dive into your competitors websites and SEO strategies to uncover their strategies for ranking for priority keywords.

TECHNICAL SEO

With the data and insights we gain from a website audit, we’ll create an implementation document that includes a prioritized list of updates including: technical, keywords, internal link strategies, tagging, design, and information architecture.

KEYWORD / AUDIENCE EXPANSION

Making sure you’re targeting the keywords that your best customers are searching for is key to increasing conversions. Additionally, strategically expanding your keyword set will increase your reach into new audiences on Google.

INFORMATION ARCHITECTURE

One of the biggest problems enterprise website have with SEO, is the way they organize their content. A well designed website information architecture has huge impacts on both rankings and user satisfaction.

TRANSITION PLANNING

Do you know how to relaunch a high-ranking website effectively? Do you have a transition plan, SEO website relaunch strategy, or a plan for your website migration so you don’t lose significant traffic?

TRAFFIC RECOVERY

Our SEO traffic recovery services can identify and fix traffic loss issues that occurred from a poorly executed redesign, relaunch, or website migration.

How to succeed with SEO?

Don’t chase SEO tactics or the “next big thing in SEO”. We believe businesses need to have strategies and frameworks that align with creating valuable content, wrapping that content in a great website design experience, and marketing that experience to gain the trusted and authoritative metrics that Google values – there are no shortcuts.

LOCAL SEO SERVICES

Local SEO services are for small businesses or franchises who want to rank better than their competition in Google Maps or Google Local for a defined geographic location – such as a city or state.

LOCAL WEBSITE AUDIT

Understanding what’s wrong with your website is the first step to fixing and optimizing your experience. We will perform a website audit across 40+ SEO variables that correlate with ranking locally in Google, and provide a prioritized list to fix them.

KEYWORD RESEARCH

The keywords that you choose can make or break your SEO strategies. We will help you identify priority keywords that will earn you sales and increase website traffic. These strategies can be built using competitor keyword intelligence, adjacent topics, and keyword research tools.

LISTING OPTIMIZATION

Making sure your listings are optimized and consistent across listing services is a core indicator for geographic location and rankings. We will make sure your local directory and listings are consistent and optimized in a way that Google wants to reward.

LOCAL CONTENT CREATION

Without locally targeted content it makes it difficult to rank within the search results, and position your small business as a leader in your market. We can create a strategy for you to create content, as well as create content that users love and Google wants to rank.

LOCAL LINK BUILDING

When done correctly, earning links from local websites can boost your SEO rankings within your market. We will build a strategy to earn local citations and local links from media outlets and websites within your target geographic area.

ANALYTICS AND TRACKING

Do you know what marketing channels are sending leads or creating sales for your local business? We will setup your Google Analytics, create a custom scorecard, and help you define a measurement strategy for your marketing campaigns.

Camargo Pharma

Web Design / SEO / Transition Plan

LLamasoft

SEO / Transition Plan

Wedding Invitation Website

SEO / Content Strategy