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Paid Search Management and PPC Advertising Services

Are you searching for the best PPC advertising company, a company who does media buys, or a paid search consultant? Our PPC agency is versed in paid search management services, enterprise PPC and Adwords strategies, and small business Google Adwords solutions that increase leads and sales.

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Our Google certified paid search team will help you utilize PPC marketing and media buys to grow leads and sales.

Our Paid Search Process

Our Paid Search Process and Approach

Searching for a paid search management company to manage your paid search campaigns, and build your paid search ROI; one that understands the relationship between PPC, SEO, and Social Media; one that is fully integrated across teams and builds holistic strategies?

Our SEM specialists are proactive with your bid management, accountable for results, and transparent with communication – all which allows us to focus on driving sales and leads for your company with high ROI ppc management services.

01

Define PPC Success Metrics

Every paid search campaign that we build, no matter the channel, needs to have well defined primary and secondary business goals and marketing objectives.

These goals will help shape your overall PPC strategy and campaign management.

02

Define Paid Search Measurement Strategy

We will create a reporting dashboard to track the progress of your Paid Search Campaign. It will provide insights into performance, and help us optimize your bids, positions, and ad copy to constantly evolve the campaign. This will include:

  • Goal Definition Session
  • Reporting Strategy
  • PPC Scorecard Creation

03

Paid Search Audit / Analysis

Reviewing your current messaging, ad strategy, and account structure will help us understand growth opportunities, and give us insights into how we can better optimize your ppc campaign strategy to increase ROI.

We will analyze your current Paid Search Campaign across data points such as:

  • Your campaign settings
  • Account Structure
  • Target PPC Keywords
  • PPC Ad Copy
  • Landing Page Value

04

Define Your PPC Strategy

PPC campaigns and management strategies require extensive planning and a solid strategy to be successful and increase your ROI from paid channels. So whether you want guidance and management for your Google PPC, Bing PPC, or Amazon PPC strategy, they all require the following strategic approach.

These strategies include:

  • PPC Keyword Strategies and Research
  • Positional PPC Strategies
  • PPC Ad Copy Creation (Rich Media Ad Creation, Text Ads)
  • PPC Landing Page Recommendations
  • PPC Bids and Bid Management Strategies
  • Negative Keyword Strategies

05

Optimize Your PPC Campaign

With the ability to see [close to] real time conversion data for Paid Search, we have the ability to be agile with your Paid Search campaign management.

To help maximize ROI and meet business  goals, we monitor and optimize your campaign based on the competitive landscape, keyword trends, ad performance, as well as the changing search algorithms.

06

PPC Reporting and Insights

The reporting and insights phase of every ppc campaign provides you with monthly reporting and insights into campaign successes and opportunities for improvement.

We will have a monthly brainstorming session with you, in which we will review previous months numbers, and provide insights and discussion points for new opportunities for increasing ROI.