Any SEO worth their weight knows that keywords are the backbone of a successful SEO strategy. There are keyword research best practices and on-page keyword placement that most SEO companies or keyword research agencies follow, but many of those techniques don’t have the impact they once did. We believe that project efficiency, building trusted friendships, and genuinely caring about client success should be what defines a keyword research company. Thanks to their guidance, we have seen a dramatic increase in organic website traffic and inquiries. Bill has been a delight to work with and was available to answer any questions about SEO and related topics. He has a comprehensive technical understanding of SEO and was able to explain these complicated topics to our team no matter their level of experience. I highly recommend Linchpin SEO to anyone looking to improve their organic reach and traffic. The objective is to create a holistic keyword strategy that targets user intent and keyword value to increase web traffic. This initial step helps us better understand your team’s goals, internal nomenclature, and well as what types of words are being used by your potential clients within real market situations. Pulling a crawlable inventory will help us better understand the depth of content and keyword targeting and any information architecture problems causing Google crawl issues that negatively impact current keyword targets. Keyword mapping helps identify current content keyword value and keyword gaps, and provides guidance toward minimizing keyword cannibalization. There are multiple keyword intent categories, so ensuring pages target the keywords users search for and the correct intent is critical to ranking well. This includes: This iterative part of our keyword research process is where we will conduct multiple brainstorming and review sessions with your team to flush out the keyword sets and expand on new targets. Based on the data and analysis of the previous phases, we will map identified keywords across the websites. This includes: Once we’ve implemented the keyword targets for your website, we will create a data dictionary for you to map internal links to the correct pages and content for maximum keyword value. Utilizing the data points pulled from phase one, we will report on the value of the keyword project. This includes:Proper organic keyword research includes so much more than just monthly keyword searches.
Our Why
Recent Content Case Study
124% increase
in blog reach
263% increase
in organic traffic
331% increase
in organic blog traffic
157% increase
in key product pages organic traffic
Linchpin SEO is the gold standard in search engine optimization.
Zara Puckrin
Marketing Manager, Reprocell
Our Keyword Research Technique and Process
Stakeholder Interviews
Crawl & Analytics
Keyword Mapping
Keyword Identification
Brainstorm Sessions
Implementation Strategy
Internal Link Strategy
Measurement Strategy