Your keyword research strategy needs to go beyond search volume and focus on additional data points Google gives weight to, such as user intent.
Proper organic keyword research includes so much more than just monthly keyword searches.
Choosing keywords based on multiple data points and user intent is critical to SEO fundamentals.
There are keyword research best practices and on-page keyword placement that most SEO companies follow. Still, many of those techniques don’t have the impact they once did because they lack the multi-faceted approach that drives keyword selection.
Our keyword research process (outlined here) encompasses multiple data points per keyword.
We offer various keyword research services to help you choose the most impactful topics for your website.
We are not defined by how many awards we’ve won or how many clients we have, but by our relentless pursuit of project efficiency, great brand experiences, building trusted friendships, and caring about client success more than our bottom line.
…even though we don’t do long-term contracts.
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Thanks to their guidance, we have seen a dramatic increase in organic website traffic and inquiries. Bill has been a delight to work with and was available to answer any questions about SEO and related topics. He has a comprehensive technical understanding of SEO and was able to explain these complicated topics to our team no matter their level of experience. I highly recommend Linchpin SEO to anyone looking to improve their organic reach and traffic.
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Our Keyword Research Technique and Process
The objective is to create a holistic keyword strategy that targets user intent and keyword value to increase web traffic.
This initial step helps us better understand your team’s goals, internal nomenclature, and well as what types of words are being used by your potential clients within real market situations.
Pulling a crawlable inventory will help us better understand the depth of content and keyword targeting and any information architecture problems causing Google crawl issues that negatively impact current keyword targets.
Keyword mapping helps identify current content keyword value and keyword gaps, and provides guidance toward minimizing keyword cannibalization.
There are multiple keyword intent categories, so ensuring pages target the keywords users search for and the correct intent is critical to ranking well.
- Analyzing the competitor’s SEO strategy and their target keywords
- Identify keyword targets for legacy pages
- Identify informational and commercial intent keywords for new content.
This iterative part of our keyword research process is where we will conduct multiple brainstorming and review sessions with your team to flush out the keyword sets and expand on new targets.
Based on the data and analysis of the previous phases, we will map identified keywords across the websites.
- Mapping keywords to legacy content sets
- Creating title tags and recommendations for content integration for primary pages
- Identifying new content to be created based on keyword gaps and value
Once we’ve implemented the keyword targets for your website, we will create a data dictionary for you to map internal links to the correct pages and content for maximum keyword value.
Utilizing the data points pulled from phase one, we will report on the value of the keyword project.
- Building a scorecard for your team to utilize for each website.
- Teaching your team how to pull the data for each website.