Keyword Research and Expansion

Increasing Google reach and user satisfaction!
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the key is understanding your user’s search intent

The best part of organic search (Google SEO) is that each searcher has a specific intent and desire to answer their question or solve a problem – this is why they came to Google in the first place. So, when your Google traffic has plateaued or you want to expand into new markets, the first step you should take is exploring the keyword set you’re currently targeting, and then build a keyword research and audience expansion strategy to expand or refine it based on user value.


By discovering the most relevant keywords for your business to target, we’ll help you increase your website’s traffic and reach within the search engines. Keyword research can be used to increase SEO traffic, refine your content strategy, and during site architecture planning.


By using audience and market expansion strategies we can help you grow your highly-engaged audiences, expand into new markets, and reach new customers. These strategies can be built using competitor keyword intelligence, adjacent topic research, or studying your user’s journey.