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Healthcare SEO

Helping healthcare companies increase patients and grow their brand.

Access 20 years of healthcare SEO knowledge to help your practice thrive.

Are you looking to enhance your online presence and attract more patients to your healthcare organization?

Our SEO company specializes in healthcare SEO services designed to improve your website’s visibility, increase organic traffic, and boost your search engine rankings. With 20 years of expertise in healthcare marketing and search engine optimization, we can help you reach your target audience effectively and achieve sustainable growth.

Our Healthcare SEO Services

  1. Keyword Research: We conduct comprehensive keyword research to identify the most relevant and high-traffic keywords in the healthcare industry. By optimizing your website content with these keywords, we ensure that your website appears prominently in search engine results when potential patients are searching for healthcare services.
  2. On-Page Optimization: Our SEO experts will optimize your website’s structure, meta tags, headings, and content to make it search-engine friendly. We focus on creating informative and engaging content that appeals to search engines and provides valuable information to your visitors.
  3. Local SEO: We specialize in local SEO strategies for healthcare providers targeting a specific geographical area. We optimize your website for local keywords, create and manage your Google My Business profile, and ensure consistent NAP (Name, Address, Phone Number) information across online directories. This way, you can improve your visibility in local search results and attract more local patients.
  4. Content Marketing: Engaging and informative content is essential for attracting and retaining patients. Our content marketing team creates compelling blog posts, articles, and other forms of content that address healthcare topics, answer common patient questions, and position your organization as an authority in your field. By optimizing this content for SEO, we help drive targeted organic traffic to your website.
  5. Website Audit and Optimization: We comprehensively audit your healthcare website to identify any technical issues affecting its performance. Our team will optimize your website’s load speed, fix broken links, improve mobile responsiveness, and enhance user experience, ensuring that your website is optimized for search engines and visitors.
  6. Monitoring and Reporting: We closely monitor the performance of your healthcare SEO campaign and provide regular reports to keep you updated on critical metrics such as keyword rankings, organic traffic, and conversion rates. This allows us to make data-driven decisions and continuously refine our strategies to maximize results.
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We are not defined by how many awards we’ve won or how many clients we have, but by our relentless pursuit of project efficiency, building trusted friendships, banning internal politics, and caring about client success more than our bottom line.

Why clients work with us for years
even though we don’t do long-term contracts

A Few Recent Results


124% increase

in blog reach

263% increase

in organic traffic
Lubrizol CDMO - web design

37% increase

in qualified leads

110% increase

in blog traffic

120% increase

in traffic to products

72% increase

in organic reach

4188% increase

in blog traffic
View More Results and Client Stories

Driven By What You Deserve

Why do clients stay with us, even though we don’t do long-term contracts? Here are a few of the reasons.

Driven By Caring

Your team includes creative marketing experts from top agencies and brands who care more about your success than our bottom line.

Ongoing Self-Testing

We believe in a continuous testing methodology and often perform tests on our website to gain insights you can use.

Project Efficiency

We’ve built our internal processes to eliminate wasted time and optimized client communication to provide full strategic transparency.

Keeping Your Team Local

You’ve invested in our marketing and design all-stars, so we don’t outsource your work outside our core team members.

No Red Tape or Politics

We’ve removed the hierarchical red tape, eliminated agency politics, and given you direct access to our agency founder.

Eliminate Unneeded Costs

We’ve eliminated the operational overhead and costs that don’t provide value or contribute to an increased ROI for your project.

Within just a few short months of working with Bill, he was able to transform our online presence. Now we are scrambling to keep up with the growth, which is exactly the problem I was hoping for!

Christine Romney
CEO, Larsen Medical Billing

Linchpin SEO is the gold standard in search engine optimization. Thanks to their guidance, we have seen a dramatic increase in organic website traffic and inquiries.

Zara Puckrin
Marketing Manager, Reprocell

Bill has been great. I’ve worked with him at two companies, and he’s been so flexible in helping us with exactly what we needed and keeping the cost within our budget. In the time I’ve worked with Bill, we’ve tripled the organic traffic to our site.

Sarah Leitz
Director of Product Marketing

We get great and consistent SEO results from using Linchpin SEO. Bill and his team are intellectually generous and explain the steps we take together in a way that makes sense.

Joey Glassco
Director of Marketing, Lubrizol CDMO