Experience and Website Design

Every engagement point matters.
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helping companies create great online experiences

Your website will be one of the primary engagement points for your small business, yet 9 out of 10 businesses don’t follow a best in class process when designing their website. Thus, their new website frustrates users and is not SEO friendly.

We know that every engagement point counts towards how your customers feel about your business, and whether they will buy from you, or go to your competition. This is why our web design team in Chicago and Raleigh create online experiences that include the complete customer journey – from the time your customers find you on Google, to when they are engaging with your website, through the conversion and beyond.

All Our Designs Include

  • Information Architecture
  • Search Engine Optimization
  • Custom WordPress Design
  • Website Development
  • SEO Transition Plan
  • Google Analytics Setup
  • Traffic Measurement Dashboard
  • Brand Book
  • Quality Assurance
  • Post Launch Audit
  • Website Management
wordpress web design raleigh and chicago


because WordPress web design is more than just “design”.

Who Should Use WordPress? WordPress is a powerful platform, and the most used website builder in the world. WordPress not only has thousands of frameworks and plugins to choose from, but it also is the most versatile and easiest to integrate with 3rd party applications. If you need a CMS that is easy to use, and has prebuilt functionality that goes beyond website basics, or easy integration for your email marketing, eCommerce, or CRM, WordPress should be your choice.

Our WordPress Designers. Our WordPress designers located in Raleigh and Chicago build custom WordPress websites to encompass a complete digital experience and user journey.

craft web design raleigh and chicago


helping businesses increase online leads and sales using Craft CMS.

Who Should Use Craft CMS? Craft is a smart, flexible content management system built with a content-first approach. In our experience, the best candidates for a website built in Craft, would be a business who needs a website that, looks great, is easy to manage, and wants to put content at the forefront of their digital market strategy.

Our Craft CMS Team. We specialize in making our client’s websites smarter by using the Craft CMS and the suite of Craft CMS plugins. Our design team and Craft CMS consultants located in Raleigh and Chicago build custom SEO friendly Craft websites that encompass a complete user journey.

squarespace web design raleigh and chicago


helping small businesses grow using the Squarespace CMS.

Who should use Squarespace? In our experience designing websites, the best candidates for a website built within the Squarespace CMS would be the small business owner who needs a website that is affordable, looks great, is easy to manage, and doesn’t require an extensive amount of custom functionality.

Our Squarespace Design Team. Our  team of senior-level designers located in Raleigh and Chicago build custom SEO friendly Squarespace websites for small and mid-market companies.

After interviewing local web design firms, and having consultations with large national redesign firms, we couldn’t find a provider who could address all our challenges.

From the first meeting, Linchpin SEO rose to every challenge and made every call and interaction positive (and fun). Even as the site proved to be a bigger challenge than first anticipated, Bill came through with the solution for obstacles and problems before they started.

Jennifer King Director of Marketing, Camargo Pharma