Building The Complete Website Design Experience
We create website design experiences that include design, development, SEO, UX, and analytics, so your users and Google will love your new website.
Your website will be one of the primary engagement points for your business, yet 9 out of 10 businesses don’t follow a best in class process when designing their website. Thus, their new website frustrates users and is not SEO friendly. This is where our website design services go above and beyond what a traditional web design agency offers.
We know that every engagement point counts towards whether your customers will buy from you or go to your competitor. This is why our web design team creates online experiences that include the complete customer journey – from the time your customers find you on Google, to when they engage with your website, and on through the conversion.
Associate Director of SEO, Mindshare
Bill was great to work with, and is a very smart SEO expert.
I learned a lot about strategy from Bill, but two things set him apart:
- Bill is able to speak from experience on nearly any SEO project.
- Bill truly understands the big picture role of SEO alongside content strategy, UX, and other marketing channels.
Our Design Process
Create an engaging and integrated experience that users want to engage with, represents the brand vision, is easy to use, and Google wants to rank.
Step 1: Gather Requirements
We will work with your team to understand the evolution of the website, and what functionality and design elements work best. This will help us plan and give direction for the new website design.
This will include:
- Reviewing the current sitemap, content value, and which pages are a priority in the new architecture.
- Better understanding your target users, and what you know about them in regards to content expectations.
- Reviewing the competition to gain insights into their design and content strategy.
Step 2: Define The Information Architecture
How your website’s content is structured is not only beneficial to SEO, but needs to align with your user’s expectations. We will create your website’s information architecture – aligning it with user expectations and search engine value.
- Extracting and analyzing the content set.
- Organizing/consolidating content sets to align with user behavior and SEO value.
- Building an optimized sitemap and site structure that aligns with the expectations of your target audience.
Step 3: Identify The Framework
This phase of our website design process will help us find the best framework to build your new website upon.
The framework we will use is chosen based on:
- Inherent Functionality
- Code Base Efficiency
- Design Efficiency
- Page Builder Used
Step 4: Optimize The Content For Search Engines
All our designs include on-site SEO to ensure the search engines like your new website design and content when your custom website launches. Prior to adding the new content set to the website, we will optimize it for search engines.
This includes optimizing:
- Title Tags, Images, and Content
- On-page Content Hierarchy
- Internal Link Structure and Navigation
Step 5: Website Design and Development
Once we have the final content set and sitemap finalized, we will start creating the new responsive design that will hold and showcase the content sets. This stage starts with creating a wireframe or working model to show the basic layout and functionality of the website.
Once the model is completed and approved we will start designing the website.
The design will include:
- Creating a design for the website to optimize page structure for users and search engines, and help communicate brand values through design.
- Website development, testing, and optimizing the code for search engines, mobile devices, and site speed.
- Form integration to allow for easy lead capture and 3rd party CRM integration.
Step 6: Transition and Relaunch Plan
Having a transition plan in place when redesigning a website is vitally important to ensure the user journey remains uninterrupted, and search engines can efficiently and effectively apply value to the new website. Missing this step, or poor implementation, can cause traffic loss and user satisfaction decline.
Because we’ll be doing the design, coding, and strategy, most of our transition plan will be integrated into those elements – the remaining transitional items below.
Technical redirect transition:
- Deleted Pages
- Consolidated Pages
- URL Changes
Step 7: Google Analytics Setup
To make sure you can effectively track website visitors, sales, and leads, we will setup Google Analytics and Google Search Console (formerly Google Webmaster Tools) on your new website.
This will include the following items:
- Goal Definition Session
- Reporting Strategy
- Scorecard Creation
Step 8: QA and Post Launch Audit
Once your website launches, we will perform a post launch QA and Audit to ensure the website is functioning properly and the SEO strategy has been fully integrated.
If we find any issues we will fix the concern, and retest the website for effectiveness.
Step 9: Brand Book Creation
Having a brand book is key to to ensuring that whether it’s an email, a brochure, merchandise, or a 10-foot sign, your company’s identity will be consistent across all customer and user touchpoints.
Your brand book will include:
- The variations of your logo, how to (and not to) use them, with visual examples.
- Your brand’s color palette with color values for screens, websites, printed materials and pantone printing.
- Your brand’s typography and how to use it most effectively in print and online.
- Information on secondary graphic elements and where and when to use them.
- Breakdown of key templated documents.
- Examples of proper applications on different materials and merchandise.
FAQs about Our Design Services
We treat each design project uniquely. Most of the time we can work within your website design budget to accomplish your goals, but to be transparent, there are times when we won’t accept your business because the website design goals you have outlined compared to the budget you have allotted, do not align – we don’t want to take your marketing dollars if we don’t feel we design you something that represents your brand vision.
Yes. Whether we designed and built your website, or you had it done by another website design company, we can help keep your website framework current, security up to date, and design looking great. WordPress is an amazing CMS, but to keep it operating at its peak, its framework, your custom theme, and WordPress plugins need to remain current. When any of these pieces become out of date, you can have security breeches and hacks, as well as design and functionality issues that cause user and SEO concerns.
Yes, for larger website designs. Having a brand book is key to to ensuring that whether it’s an email, a brochure, merchandise, or a 10-foot sign, your company’s identity will be consistent across all customer and user touchpoints.
- Current State Debrief
- Information Architecture
- Design / Development
- SEO and User Transition Plan
- Measurement Strategy
No. Everything we produce is done 100% in-house by our local designers and developers.
We don’t currently offer hosting for clients, but if we are building your website within WordPress, we highly recommend using WPengine.com.
Yes. Beyond the traditional services noted above, we can also offer the additional design services outlined below to help you market your business and build your brand.
- Logo Design
- PowerPoint Template Designs
- Business Card Design
- Letterhead Design
- Brochure & Flyer Design
- Stationary Design
- Postcard Design
- Billboard Design
- Print Advertisement Design
- T-Shirt & Apparel Design
- Packaging Design
- Marketing Collateral
Yes – but only for local clients.