Content Strategy and IA

Because great content fuels business growth strategies!
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CONTENT STRATEGY SERVICES

because great strategies drive business growth

Are you searching for a best in class content strategy company to help you perform a content analysis, build and implement a content strategy, or define an information architecture for your new website? Our team of senior-level strategists can help you create value with our content and messaging strategies with our best in class content strategy process below.

CONTENT INVENTORY AUDIT

Our content strategy campaigns start with understanding the current state of your content sets.

This audit will start with answering the question, “What content sets does your website currently have?”. Then, based on qualitative and quantitative data we answer the question, “How are your content sets performing?”.

CONTENT SUBSTANCE

We dive into your content sets to better understand where there are gaps in topics. We work to find answers to questions such as:

  • What kind of content do we need to create?
  • Where are their gaps in current content sets?
  • What messages do your content sets need to communicate to your audience?

CONTENT STRUCTURE / INFORMATION ARCHITECTURE

When it comes to website architecture, the best practice for SEO and Google is the same as creating a great experience for users. When you visit a website, you want to get to the content and information that satisfies what you’re inquiry quickly and efficiently – which in website terms is represented by clicks.

Our website architecture services help our clients create a streamlined website experience to improve user experience and SEO – positively impacting, SEO rankings, traffic, and bottomline website sales.

PUBLISHING WORKFLOW / GOVERNANCE POLICIES

We work closely with your teams to uncover and define publishing processes, tools, and resources that are required for successfully launching and maintaining content initiatives within your organization or business.

We will help build content governance policies, which define how key content decisions are made, and how changes are initiated and communicated.

CONTENT MARKETING / AMPLIFICATION

With the goal of driving incremental traffic, sales and leads, and building brand value, we will work with your teams to define:

  • Marketing Channel Use
  • Content Types Needed
  • Key Influencers To Reach Out To

 

CONTENT MEASUREMENT STRATEGIES

We will work with your analytics team to determine how best to measure the impact of changes and content optimizations that are recommended at the conclusion of your content strategy outline. This will include:

  • Goal Definition Session
  • Reporting Strategy
  • Content Scorecard Creation