Content Strategy

Because great content fuels business growth strategies!
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LINCHPIN CONTENT STRATEGY SERVICES

because great strategies drive business growth

What is content strategy? A Linchpin content strategy plans for the creation, publication, amplification, measurement, and governance of valuable and useful content – both on your website and off.

Are you searching for a content strategy consultant to help you perform a content analysis, build and implement a content strategy, or define an information architecture for your new website? Our team of strategists can help you create value with our content and messaging strategies with our best in class content strategy process below.

CONTENT INVENTORY AUDIT

Our content strategy campaigns start with understanding the current state of your content sets.

This audit will start with answering the question, “What content sets does your website currently have?”. Then, based on qualitative and quantitative data we answer the question, “How are your content sets performing?”.

CONTENT SUBSTANCE

We dive into your content sets to better understand where there are gaps in topics. We work to find answers to questions such as:

  • What kind of content do we need to create?
  • Where are their gaps in current content sets?
  • What messages do your content sets need to communicate to your audience?

CONTENT STRUCTURE / ARCHITECTURE

Not all content is created equal. Our Information Architects will work with you to better understand where each piece fits in the overall business plan.

Our goal when analyzing your content structure is to understand how the content is:

  • Prioritized
  • Organized (content architecture)
  • Optimized (SEO)
  • Formatted
  • Displayed

 

I Need A Better Website Structure

PUBLISHING WORKFLOW / GOVERNANCE POLICIES

We work closely with your teams to uncover and define publishing processes, tools, and resources that are required for successfully launching and maintaining content initiatives within your organization or business.

We will help build content governance policies, which define how key content decisions are made, and how changes are initiated and communicated.

CONTENT MARKETING / AMPLIFICATION

With the goal of driving incremental traffic, sales and leads, and building brand value, we will work with your teams to define:

  • Marketing Channel Use
  • Content Types Needed
  • Key Influencers To Reach Out To

 

CONTENT MEASUREMENT STRATEGIES

We will work with your analytics team to determine how best to measure the impact of changes and content optimizations that are recommended at the conclusion of your content strategy outline. This will include:

  • Goal Definition Session
  • Reporting Strategy
  • Content Scorecard Creation

 

I Need A Content Measurement Strategy

CONTENT CREATION

When building a complete content strategy, the majority of websites will also need content created to either fill content gaps based on user needs, or to expand on content and increase website traffic.

Our content team includes a team of copywriters that can help create the content needed to accomplish your goals.

 

I Need Content Created

Bill’s deep understanding of SEO best practices and their relationship to content strategy ensured we had sound recommendations for clients as well as internal case studies to promote both practices within the company.

Bill was always available to discuss new trends and educate others, as well as lead his own team with clear direction and a willingness to let them own their work.

I relied heavily on Bill to ensure our remote teams stayed in sync and had open communication. His input was invaluable to our project success.

Derek Phillips, Content Discipline Lead, ISITE Design