Website Content Audit

As a content strategy agency, we perform several services as part of a content audit.

Here are some of the most common services:

1. Content inventory: Our agency will create a detailed list of all the content assets that your company has, including web pages, blog posts, social media content, and more.
2. Content analysis: We will evaluate the content assets’ quality, relevance, and effectiveness. This analysis can include a review of the content’s tone, voice, style, and messaging and assessing the content’s performance metrics, such as traffic, engagement, and conversion rates.
3. Content gap analysis: We will identify areas where your content is lacking and recommend new content to fill these gaps. This may involve conducting keyword research to determine the topics your website should cover.
4. Content optimization: We will also recommend changes to the existing content assets on your website to improve their performance, such as optimizing search engines, improving readability, or adding calls to action.
5. Content strategy development: Based on the findings of the content audit, our content strategy team will develop a comprehensive content strategy that outlines the goals, target audience, messaging, and tactics for your content marketing efforts.
6. Content planning: We will work with your team to develop a content calendar that outlines the topics, formats, and distribution channels for your content marketing efforts.
7. Content creation: In some cases, we may also recommend and can provide content creation services to help you produce high-quality content that meets your goals and resonates with your target audience.

Overall, our content strategy agency provides a wide range of services as part of a content audit, all designed to help your website improve the effectiveness and ROI of its content marketing efforts.