The only secret to higher visibility on Google is edged around the implementation of the right tactics that appeal to both the users and search engines. But this doesn’t happen overnight. It is a result of well-calculated SEO strategies tailored towards predicting user intent or needs and providing valuable solutions. However, carrying out keyword research, coming up with relevant phrases, and forcing them into an article arbitrarily won’t cut it. You need a cohesive strategy that optimizes all critical aspects of your marketing campaign and website relevance. These include
1. Mobile optimization
A recent update to Google’s search algorithm gives ranking preference to mobile-friendly websites. The move erupted from the consistent increase in the total number of mobile searches year-over-year. As expected of Google, the recognition of the mobile optimization in influencing searches only opens a gateway to further adjustments of the ranking system.
Experts predict the introduction of the Mobile-First Index strategy by Google soon that would change the search and ranking landscape as it gives priority to mobile searches. In such case, optimizing your site for visibility on different smartphones and tailoring your marketing towards these markets puts you one step closer to claiming a permanent spot on Googles first page
2. Local SEO optimization
Is your business or website listed in the local business directory? What about being featured on the authority local sites? Google uses these directories to determine your business location when processing localized searches. Note that expert reports point out to the fact that a considerable percentage of shoppers first look up a store onlinebefore walking in with most localized searches resulting in walk-ins within a day.
To take advantage of your local market and top the localized search results. This starts with learning how to personalize keywords to match the local searches. Most importantly, ensure that the business address on your contact pages matches every other business address listed on the different local pages and review sites as well as on social media.
3. Video content
Online searchers concentration power is ever declining, with statistics placing it at the lows of just 8 seconds. This brings up the need to only engage your site visitors with highly relevant and selling content in as few words as possible. Further studies indicate that most individuals online prefer video to script content.
Google too appreciates this and ranks quality videos highly. This explains the current marketing exodus by content developers from script to video content. Your marketing campaign manager can also take advantage of this by creating quality, short, and highly descriptive video content to compete favorably for a spot on the first page.
4. On-page optimization
When ranking sites, Google pays attention to the professionalism employed in your website design. For instance, is your site easily navigable and do you have a good content flow with internal links to the different web pages? Note that Google bots are constantly crawling through the websites looking for matching and liquid content without dead ends.
Therefore, the easier navigability and content flow your site offers, the higher your chances of featuring on Google’s first page. While good and quality content may get you Google’s attention, the ease of navigating through your site gets you on the first page.
5. Backlinks to authority sites
How do you achieve authority ranking status from Google? By providing highly relevant and useful content that attracts links from other sites in your field of operation. The easiest way around this is by constantly leading the headlines about the industry, product or service and featuring on Google news.
You can also achieve this by featuring different reputable brands and personalities and having them link back to your site. There, however, exists a thin line between quality and spammy links that attract a penalty in the form of rank demotion by Google. Avoid this by keeping off suspicious links or overstuffing your content, especially when it comes to the outbound linkage.
6. Social media optimization
In most cases, Google ranks content based on relevancy and usefulness that is often determined by the number of shares and clicks such articles receive. The incorporation of social content on the SERPs has, therefore, revolutionized the ranking system given the views and shares this content achieves. Ranking social media sites has also seen most marketers embrace the need for social content. You too can improve your Google ranking by promoting published articles on different social media platforms.
7. Paid adverts
Are you looking for an automatic and speedy way to appear on Google’s first page? Consider paid advertising. However, understand that while the adverts may get you on the first page and drive in the much-needed traffic, only quality content and appropriate on-page optimization can get you the desired conversions. Plus you can’t rely on the paid advertising for long-term ranking goals, especially considering costs involved.
8. Optimize for Rank Brain
Google processes over 3 Billion searches daily with new and unique queries making up to 15 percent of the searches. This presents a large and untapped market potential. You can tap into this promising market by optimizing your content for RankBrain, a Google’s machine-learning AI system that helps predict ambiguous and unique queries. Use it to capture the new keyword markets. Though it requires constant trial and error, it helps your site gain higher visibility for unique and relevant queries in both the short and long run.
9. Descriptive naming of image file
How much relevance do you attach the images you post alongside the SEO content? If you are like most marketers, you probably just rename a file and hit the publish button. That changes today if you hope to achieve higher visibility in the search engines. Instead of just renaming image files, consider adding a short descriptive post that aligns with your keyword research as well as adding a link to your site. This helps you rank higher in image search.
10. Work on site load speed and uptime
Your web hosting service provider, as well as the preferred package, plays a significant role in determining your site ranking. If your service provider records a high downtime, you lose out on making it to the first pages of the search engine as Googles also considers site reliability as a ranking feature. Additionally, most users expect instantaneous search results. Search engines have, therefore, been known to give preference to sites with higher loading speeds. Engage your site developer on how to improve loading speed or consider upgrading to a higher hosting package.
The journey to a successful ranking strategy doesn’t start and stop with a good keyword research, the identification of ranking phrases or creating relevant content. A good strategy takes into consideration all the search engine ranking factors and improves on them. These include on-page website optimization, improving a site interaction with authority sites, and relevance to local PC and mobile users.