What is directory submission?
Back in the day when SEO was easier, and Google was not as sophisticated when it came to detecting low-quality links from directories, SEO’s and webmasters would submit sites to many different directories. They would do mass directory submissions trying and gain traffic from people using these directories and to increase their page value in the search engines which ultimately increase rankings.
There are many theories as to the value of submitting a website to an online directory in today’s online space. Does submitting to directories help with SEO? Does submitting to online directories drive traffic, does submitting to the wrong (low quality) directories hurt a website, or what are the best directories to pay to submit my website to?
All these questions have been debated and tested. LinchpinSEO’s thoughts (based on testing) are as follows.
Does submitting to directories help with SEO?
This is one of the main questions that businesses have. In our opinion, in most cases, they won’t add a ton of SEO value. For most of the directories that have a larger volume of traffic, you may get some basic SEO value, but still not a ton.
Does submitting to online directories drive traffic?
These are the least valuable metrics about directories. They just don’t drive the traffic they used to, so in most cases, we have seen very minimal traffic benefit from being in any of the trusted directories.
Does submitting to the wrong (low quality) directories hurt a website?
There is a negative effect in almost all cases backed by numerous tests that we have performed on our own set of test sites. We would not recommend a website submit to tons of directories for $99.99 or use an automatic directory submission tool or multi-directory submitter of any kind.
The DOs and DON’Ts of Submitting to SEO Friendly Directories
- Do Find Local Niche Directories: If you are a local business, find local directories that are specific to your niche, there will probably only be a few (at best) in your local area that satisfies your niche.
- Don’t Submit to a Mass Amount of Directories: If you are a small business, do not submit to 1000 directories for 9.99. This has proven through our testing to dramatically hurt a website ranking for primary keywords by flooding a website’s link graph with mass amounts of low-quality/spam links.
- Don’t Use a Website Submission Service Don’t participate in directory submission services (aka. bulk directory submission) that do mass directory submissions (the 10,000 directories of $99.99). These services submit to garbage directories that are considered spam. They might say they do semi-automatic directory submission where they will submit your site to 5 directories each week, that’s still not good because as you start to build more and more of these poor quality links, not only will you be wasting money, but you will be building a low-quality link graph will little to no trust value.
- Do Submit to Trusted Directories: Submit your website to the SEO-friendly online directories listed below.
Local Business Listings & Directories for Small Business
- Apple Maps
- Google My Business
- Better Business Bureau
- Yellow Pages
- Angie’s List
- Yahoo! Local
- Merchant Circle
- Super Pages
- Yellow Book
- Hot Frog
- City Squares
- The cylex USA
- My Huckleberry
- City Insider