Product photographers usually provide photographs, photo libraries, magazines, or newspapers. Companies with this entity work on location or have studios, taking shots for newsletters, brochures, advertisements, catalogs, and other promotional material. Marketing product photography needs high communication capability, identification of clients, and maintain them. The following are some marketing ideas to keep product photography afloat;
Social media marketing is proving to be more efficient because of its possibility of reaching many people in less time. Sites such as Facebook, Snapchat, Instagram, Pinterest, and others can be just as distracting. To counter this problem of continuous scrolling and not posting, IFTTT is a free service that automates social media posts. It enables one to post in one place and automatically reposts the content on other platforms.
Google Business Pages
Whenever you search on google and include keywords search as location, Google puts their Google Business listings before the usual organic listings in their rankings. Significantly, one fills out a profile, upload photos to start showing up in the local listings. These listings are free, so get them now!
Have your clients recommend your work!
Offering discounts and gifts is one marketing strategy that never fails. If these offers get to one or two people, the network grows to about six people through word of mouth. And as one gets to another, so does the next one. It is even more effective if you put in mind who the gifts might be going to; this makes people feel special.
Search Engine Optimization
SEO, also known as search engine optimization, is one of the the best lead generation tactic in the product photography industry, and within the digital marketing space as a whole. SEO when done correctly, can build brand, lower customer service costs, grow sales, increase SQL and MRR. It is not a short term strategy, however when implemented with a solid process, it will have a snowball effect on business growth.
It involves, having a great website experience, great content, and a publishing model to increase reach – all with the primary goal of increasing website traffic and sales.
Build an Email List
The beauty about this is that your clients already love your work and trust your business well enough to give you their email. They do want to hear about new products that you will be offering and about your photography business at large. Before opening some events out to the public, make sure your email listings are aware so that they may end up coming or sharing the information with other people.
- MailChimp is a free app that enables you to send out essential newsletters.
- ConvertKit has a small monthly fee to use their service that caters to the automation services it provides.
Engage Your Network
Friends and Family are always your first fans, clients, and models; they are thus the most critical referral source. The thing is, as your business thrives, you will need this click of individuals even more. If a friend sends you a client, do you by offering the best of services and send them back with a thank you note to make them see how meaningful they were to you.
Network with Other Professionals
Business owners can be loyal to each other once they hit it off. Make sure you are promoting their businesses too to your clients, and they will reciprocate. For instance, if you shoot weddings, it is influential to network with other wedding photographers, when their hands are full, they can refer you, or you can lend a hand when tables turn.
Blogs, newspapers, and magazines are always searching for a story; the best one usually makes it to a page. Think of what highlights your expertise, draw people in and let the words do their magic. However, we don’t get to call the shots by sending a press release; pitch stories people would want to hear and share ideas with them. It may take time, but someone will surely call you.
Use Value-added Incentives
Ever heard the phrase value for my money? Yes, we all want to have a product worthy of a purchase. Value-adding is a product enhancement that provides clients with incentives to make purchases, thus increasing a company’s returns and bottom line. The company Clinique is experts in this; when I saw “Get this free item worth $49 with any $25 purchase,” I smiled because I knew what they were doing. No one can resist that. Including free holiday cards for sessions in a particular month, free graduation announcements with a minimum order, animate videos as a bonus for reaching a specific investment, etc. get clients at the door without discounting your services.
Host an Event
A little fun usually goes all the way. Hosting holiday home tours, puppy love events, and coordinating an area-town business event adds many people to your networking circle.
They say we go hard, or we go home; either way, we don’t do it blindly. With businesses profiting more on numbers, these marketing ideas should be well-planned to avoid increased cost usage with minimal returns.