Creating a successful podcast SEO strategy is the cornerstone to your podcast’s success. Follow our 10-step guide to podcast SEO to expand your reach starting today.
What is Podcast SEO?
Podcast SEO is similar to SEO for your website, but it’s strategically executed to drive traffic to your podcast. Formulating a specific podcast SEO strategy helps you grow your audience, expand your reach, and build your brand both on and off your podcast.
Key Steps for Podcast SEO Optimization
Earning traffic for your podcast takes more than creating it than putting it online. Below are the ten most important steps you can take to optimize your podcast SEO.
Create a Site for Your Podcast
While you don’t need a site to create and publish a podcast, having a site will help tremendously with your SEO efforts. The more content Google can crawl, the greater your chances that you’ll rank for the keywords you’re targeting.
Conduct Keyword Research
Keywords are the primary means by which listeners will find your podcasts. They enter a search on Google, and if you’ve ranked for the keywords they’ve entered, you’ll show up in the SERPs.
Conduct keyword research for your podcast to determine which keywords to target and optimize for. Including the right keywords in your titles, tags, descriptions, and even transcripts help you earn the right kind of traffic: users who will listen to your podcasts.
Optimize Podcast Titles
When listeners access a podcast platform and browse the selection, the primary way they’ll find you is through your title. Therefore, optimize your podcast and episode titles so they appeal to listeners as well as Google’s crawlers.
Providing transcripts of your podcasts give you another avenue by which Google can crawl your content. More crawlable content potentially means higher SERP rankings and more traffic for your podcasts. And more traffic presents a greater possibility for monetization and conversions.
Utilize Google Podcast Manager
Google Podcast Manager is like the Google My Business but for, you guessed it, podcasts. Podcast Manager provides data about your listeners, showing you where you’re excelling and where you can build. It also allows you to manage your podcasts and optimize them for Google search.
Linking to podcast episodes transfers page authority from popular episodes to other episodes that you want to get noticed. Link relevant episodes together so users can find more of your content that they’re interested in. You can also link episodes according to publish date so that listeners can enjoy your podcasts chronologically.
Publish on Popular Platforms
Once you’ve created your podcast, it’s time to publish. Unfortunately, it might be hard to know which platform(s) to choose with the huge array of available podcasting platforms.
You have the option to publish your podcast on multiple platforms. For example, if you do video podcasts, you can upload them to YouTube. Patreon is another platform that provides a way for you to monetize your content immediately.
Publish to as many different podcasting platforms as possible so you can achieve the widest reach.
Link building remains a top SEO strategy. And earning backlinks with your podcast is an effective way to reach wider audiences in a new format. In addition, podcasts are still novel, which makes earning links easier than through traditional SEO link building.
Your podcast’s metadata, like the description and tags, provides helpful information to listeners. But, at the same time, it’s this data that gets you noticed by Google. So add relevant tags and descriptions that guide listeners to your podcast while attracting Google’s crawlers.
Create Quality Content
The greatest SEO strategies in the world won’t serve you if your content, audio, and editing quality leave much to be desired. Users come to your podcast because of what you have to say, and they stick around because of your production quality. Create content that serves the user, and you won’t have a problem earning subscribers.
Podcast SEO brings listeners to your content and your site. Capitalize now on podcast SEO to earn valuable rankings and grow your audience.