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Plastic Surgery Practice Web Design and Marketing

Plastic surgery is becoming more popular with each passing day. In fact, according to statistics, there are over 17 million procedures performed each. However, one problem that many people tend to have is finding the right surgeon. While some patients go off the recommendations of their friends and family, others search online. If you want to attract new patients, it’s good to have a well-designed website. Let’s discuss a few elements that your website should include.

1. List of Procedures

When someone first visits your website, one of the first things they’ll want to know is what types of procedures you offer. Instead of instructing them to call your office to learn more, make it easy for them to find this information. Include a list of procedures that you offer.

Let them know if you specialize in facelifts. Give them the options that they have for their eyes. Is there a specific hair procedure that you offer? What about rhinoplasties? Describe what each procedure achieves as well as their biggest benefits.

2. Photo Gallery

In some cases, the patient will bypass the procedure list altogether. They may want to get an idea of what your work actually looks like. In these instances, they should have access to a photo gallery. This page can showcase the best of your previous work. Include before and after pictures to show what a difference you’ve made in someone’s appearance. Include the name of the procedure next to the images so that the patient will know if it’s the one that they’re interested in.

3. Blog

Despite its popularity, a lot of people are still unsure about plastic surgery. And this is often a result of their being uninformed. So include a blog on your website that educates your future clients about certain procedures. For example, you may write a post that lists the types of rhinoplasties. You may create a post that discusses the benefits of a facelift. What signs indicate that they’re a good candidate for hair restoration?

You may also include blogs that help them before and after the procedure. For instance, you may create a blog post that discusses how to prepare for the surgery. Your blog post may give them an idea of how long they should expect the recovery to last. Perhaps you can offer a few helpful skincare tips. When you educate your audience, they’ll feel more comfortable about contacting you.

4. Reviews and Testimonials

Once the visitor has an idea of the services you offer, what your work looks like, and what type of advice you offer, they may want references from your past clients. If you want to make this information easy to find, you could always include reviews and testimonials.

The best thing about incorporating success stories in your design is that it adds to your credibility. This is especially the case if you link these testimonials back to real accounts such as Facebook. Direct your clients to Yelp so that they can get an endless stream of feedback. Ask a few of your patients to share their personal stories and how your practice was able to change their lives.

5. Surgeon Profile

It’s also important that you give your audience an idea of who you are. Considering that plastic surgery is a big decision, they’ll want to know as much as possible about the person who’ll be performing the procedure. Your website is the perfect place to introduce yourself.

Create a page that is dedicated to sharing information about your education, level of experience, and special recognitions. Have you made any noticeable advancements in this field? Are you passionate about using the latest technology? Most importantly, are you dedicated to taking care of your patients? The more your future patients know about you, the better.

6. Staff

Not only will your visitors be interested in your surgical skills, but they’ll also be interested in the culture of your office. They’ll want to know that your staff is friendly and ready to answer any questions that they may have about your practice. So make sure to include a page that lists your team members–from other doctors to office employees. It would be helpful to include a group photo.

Talk about the type of environment that you offer your patients. Are you known for being professional and friendly? Are you known for putting your patients at ease by offering thorough explanations? Consider filming a professional video. These details may seem small, but they can play a big part in whether or not individuals decide to get in touch with you for a consultation.

7. Press

The plastic surgery industry is one that is always making advancements. If you’re a leader in your field, you could always include a page containing articles in which you have been quoted. Perhaps these articles discuss new innovations that you’re working on. Maybe your practice has been featured in a magazine. This is one of the best ways to gain a lot of credibility with your audience.

The Takeaway

Plastic surgery can be a huge decision. And that’s why people often do a lot of research prior to consulting with a doctor. If you want to get ahead of your competition, then you need to establish an online presence. A big part of becoming influential online has a website that is well-designed. This means that you should make it as easy as possible to find the information they need.

Make sure that they understand the procedures you offer. They should have access to pictures of your work. They should be given valuable advice about the procedure that you offer. They should know where to find reviews of your past clients. Your future patients should be familiar with your education and level of experience. And they should also know what type of environment they’ll be treated in.