Over the last ten years, the United States’ $30 billion fitness industry has been climbing at about three to four percent each year, and it seems that the upward trajectory is only going to continue.
It can feel like all of life is saturated with products born from this industry. Everyone has got some kind of wearable, like a FitBit, Apple Watch, Garmin, or even apps that track your heart rate, calories burned, and other health stats. You can stream exercise classes from the comfort of your own home or enter into a high-end boutique gym catering to individuals who want to sweat but who want to do it in style. Even exercise clothing is more than just for the gym. Athleisure—athletic leisure ware—is a multi-billion-dollar industry.
Whether it’s our obsession with image or a desire to take better care of our bodies—or maybe a mixture of both—the fitness industry is benefitting at every level.