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Website Best Practices and Launch Checklist

Was Your Website Built Correctly?

Each of our creative teams has worked with many B2B clients who recently underwent a website redesign. Unfortunately, when we audited their website experience, we had to deliver some bad news – we can’t help you with your enterprise SEO strategy unless you fix your website design. We hate being the bad guys, but we had to explain that since both Google and users value a great B2B website design and experience, they would need to redo their website.

Below you will find our website launch and design quality checklist to determine if your website was built to both Google’s and your user’s high standards.

1. Strategy Evaluation
Was there a strategy in place during the planning phase of your website design that outlined the following items?
Website Information Architecture
Defined Website Purpose and Value
Wireframes or a Working Prototype
Content Strategy
Search Engine Optimization
Reporting Strategy
Content Publishing Governance
Content Management System
Quality Assurance
2. Website Structure Evaluation
A website’s structure can play a huge role in increasing leads and conversions, helping SEO, and creating clear paths for your website visitors that enhances the website experience and content findablity.
Does your website structure align with your user’s expectations and how they expect to be able to find information?
Does your website have a search function for users to find products or content?
Was your website’s structure built based on user input, data, and business requirements?
3. Website Navigation Evaluation
The navigation of the website is a clear indicator to both users and search engines what your primary focus is, and what you do best. Overloading a navigation with tons of links can do more harm than good.
Was your navigation defined by first understanding how your users navigate your website?
Does your navigation methods and labels align with how your users think and the vernacular they use when talking about your products or services?
Are your most important pages in your primary navigation?
Does each of your drop downs within your primary navigation include less than four links?
Does your website only contain a primary and secondary navigation, or does it include additional navigation that does not provide user or search engine value?
Do your blog articles contain internal links that point to other relevant pages and content on your website?
Are links labeled with anchor text that provides a clear indication of where they lead without over using exact match anchor text?
4. SEO Integration Evaluation
Since 93% of online experiences begin with a search engine, and 75% of users never scroll past the first page of search results, it is no secret that integrating Search Engine Optimization throughout your website’s design process is key to driving traffic from the organic search results.
Does your website include the basic SEO elements?
Was SEO included in the entire website design process?
Does each page of content have only 1 URL?
5. Content Evaluation
Content helps drive conversions, and positions you as an expert in your field. Without valuable content that is easily consumed by your users, ranking, proving your an expert, and building trust with users is almost impossible.
Does your website have the content needed to prove you are an expert in your field?
Does the copywriting style suit the website’s purpose and ‘speak’ to its target audience?
Is your content optimized for users and search engines?
Does each piece of content have a hierarchy – H1, H2, H3 tags?
1 H1 Tag – primary topic
Multiple H2 Tags – sub-topics of the primary topic
Multiple H3 Tags – sub-topics of each of the H2 tags
Is your content scannable by users?
Does your website include a blog?
Your testimonials shouldn’t be segmented onto a “testimonials page”. Are your testimonials integrated throughout the website?
Does your website include a piece of high-value content for each topic you want to target?
6. Analytics And Measurement Evaluation
Once your website is live, making sure you can effectively track website visitors and how they are interacting with your website is key to understanding what marketing strategies are working the best for your business, and how you can optimize them further.
Did you use analytics data to determine what content to keep or create?
Did you implement an analytics strategy that measures traffic, conversions, content value?
Do you have a scorecard created for reporting each month?
7. Image And Color Quality Evaluation
With 65% of senior marketing executives believing that visual assets are core to how their brand story is communicated, and content with relevant images getting 94% more views than content without relevant images, you can’t afford to use poor quality or generic photography on your website.
Are you using custom images that are a consistent size and quality throughout your website?
Are your product images high-quality and a consistent size?
If you have a primary header image, is it high-resolution?
Are the colors used harmoniously and logically related?
Are the color choices visually accessible?
Are your social media icons customized to match your website style and consistent throughout your website?
8. Font Consistency And Readability
Nielsen’s eye-tracking study indicated that less than 20% of the content is read on an average web page. In another usability test, Nielsen tested different wording styles for a website. Concise, scannable and objective copywriting resulted in 124% better usability. Having the correct fonts and using them in the correct way, can be the thing that makes or breaks your website’s conversion rate.
Is there consistent font sizes used for each of the primary elements of your page?
Is the font spacing consistent throughout your website?
Is the design audience appropriate?- The standard text size should be readable for visitors who don’t know how to adjust their browsers.
Are the fonts easy to read on various screen resolutions?
9. Conversion Point Integration
One of the biggest mistakes owners of websites make is having too many conversion points. Many websites try to do too much, and thus overload or confuse the user – resulting in most users leaving the website. Each page should have a primary and secondary conversion point or goal – set in a hierarchy of value.
Does your website have a consistent hierarchy for conversions?
Is there an email signup form on each page?
Is there a primary and Secondary CTA on every page?
10.Competitive Analysis
Understanding what your competition is doing to compete can help shape strategies, website functionality, and structure. Now we don’t recommend just copying your competition, but instead using their website as inspiration.
Was your competition analyzed for both experience and SEO value?
11. Accessibility Evaluation
Is your website’s content accessible to all types of users across all types of devices? Making sure your content can be consumed effectively is key to providing a great user experience.
Is the website cross-browser compatible?
How compliant is the website with W3C coding standards? Valid HTML/CSS?
Are ‘alt’ tags in place on all significant images?
Does your website look great on mobile devices?
Does the site load quickly – even for mobile users?
Are all links (internal and external) valid and active?
12.Was Quality Assurance Completed
There are two points at which you should do a QA audit – just before launch and just after launch.
Did your website go through a rigorous quality assurance cycle before, and after going live?