As a garage door business owner, it’s imperative to employ the right measures to increase your clientele. You need to identify the areas where your business lacks and implement the proper techniques to drive up your sales. Your business’s marketing efforts will determine whether clients will turn to your company for garage door installation and repair.
Before you can apply any marketing strategy, it is important to research properly and make informed decisions. These decisions will guide you in choosing an effective marketing technique tailored to your garage door business. With that, let’s take a look at some marketing tips to promote your garage door business.
Have a Great Website
Your website is the online face of your garage door business and should represent the trust and value your business brings to the industry. A poor design and spammy experience will reflect poorly on your local garage door business.
Your website should help give clients an insight into your business and the services you have to offer. Through a website, clients will check out your garage door installation portfolio and check out some garage door designs provided by your business.
A website creates an online presence for your garage door business and ensures prospective customers can reach your business from anywhere at any time. Having a website is one of the integral steps in online marketing as it ensures effective communication with your clients and provides access to your business’s information.
The website allows you to showcase some pictures of various garage door designs and the prices. This way, it helps build credibility in your business which means customers can rely on you for garage door services. Ensure your website is mobile-friendly, making it easier for clients to view your garage door portfolio while on the move.
Search Engine Optimization
SEO for your garage door company helps to improve your website’s visibility on search engines. Through local SEO, customers searching for garage door services will come across your website and learn about your services. SEO focuses on improving certain aspects of your website for better performance and ranking on search engines.
Research on the best keywords to incorporate in your website content to help improve your visibility. You may include keywords such as garage door installation or garage door installation relevant to your business. Choose your keywords based on your research on what customers want and how they search for the products.
Update the content on your website, and make sure to include the researched keywords. Incorporate useful content such as videos of your technicians installing a garage door, before and after pictures of garage door installation, and text with instructions on choosing the best garage door. Relevant content drives traffic to your site and creates better engagement.
Emails may seem outdated, but remember, most internet users utilize email for daily communication. Build your email list, which may include previous garage door customers, prospects, or vendors, and never stop adding to your email list. Segment your audience to send tailored email messages and avoid spamming their inboxes.
Email marketing is more than just generating leads but an excellent way to create effective communication channels. You can hold meaningful conversations with your clients and inform them about your garage door offers. You may incorporate offers in your email newsletters, such as free garage door installation for the first hundred customers. This way, you can comfortably capture your audience’s attention and start a successful pitch.
You can also engage a customer after garage door installation and request them to fill out a quality assurance survey. This way, you can offer personalized content and services for each customer and makes your business stand out from the competitors.
There are various social media pages with billions of users from across the globe. You can use this to present your garage door business and the services offered to increase your clientele. You don’t need to have a social media page for your business on every platform. However, you can focus on the various platforms where you have established a presence.
Ensure that you frequently post content on your business page. You can post garage door installation videos and take pictures with satisfied clients. You can also engage with prospects in your comments section. Go through your comments and respond to them irrespective of whether they are positive or negative. Create a strategy for each platform as users may be different, and your message should have a particular target.
Pay-Per-Click (PPC) Marketing
PPC for your garage door company allows you to advertise your garage door services on organic search engine results. This way, you can run ads that target various keywords tailored to your business. However, you have to bid on these keywords such that the company with the highest bid on specific keywords appears on top of search results. You may choose a keyword like wooden garage doors, and you will only pay for it when a user clicks on your ad.
Google My Business
Google My Business (GMB) allows clients and prospects to learn more about your business and acquire contact information. GMB will enable customers to access your business through the detailed directions and address at no cost to your business. This way, you can improve your business listing and help customers find your garage door business faster and efficiently.
Provide all the information about your business and ensure you are verified. Thus, you can ensure your garage door business is prominent in search results and visible to customers looking for related services.
Yelp allows you to market your garage door business using customer reviews. After garage door installation or repair, you may ask a client to leave a comment or a review on your business’s yelp page. This way, you create recommendations for your business to customers looking for garage doors. You can engage customers through reviews and build on your business’s reputation.