Like other booming industries, the flooring businesses face fierce competition. There are hundreds of great companies in the flooring industry. If you don’t have the right mix of marketing strategies for your business, you may not be able to generate the needed more leads, book more jobs, or connect with your customers both online and offline.
As a flooring contractor, you should learn how to stay ahead of the stiff competition and still make good profits even when others struggle. This boils down to finding a competitive edge for your business. The most crucial thing to remember is that most of the flooring advertising strategies are built digitally.
Even when traditional advertising methods like newspapers and billboards can generate calls, that isn’t going to be enough to grow your business to the highest levels. That said, here is a list of seven marketing ideas for flooring companies that work if implemented correctly.
Create project portfolio
One of the best ways to showcase your work to customers is by creating a portfolio. You can either make a portable collection of flooring project photos or a website where customers can view them. Typically, a project portfolio will help enhance your company’s credibility and trust. Moreover, creating a gallery of past completed projects plays a big part in handling the marketing for you. Gallery representations can also give your business publicity and promote it through different channels.
Invest in good customer service and Products
There are thousands of digital flooring marketing strategies you can use to reach many people out there. But the truth is that if you’re not able to offer your customers the best flooring solutions paired with services, your efforts may be pointless. Your goal ought to be providing superior work to all your customers regardless of the scope of their work.
Seek to understand your client’s needs, pain points and engage them throughout the process to ensure all their requirements are met. Providing 100% client satisfaction can guarantee your referrals from your old customers. Additionally, top your quality service with affordable and fair prices; don’t overprice or under-price your products as this can raise eyebrows over your quality and integrity.
Build Business Partnerships with Local Contractors
Another way to increase your brand’s awareness is to network locally. This goes far beyond handing business cards to prospects and new people; it involves creating valuable relations with local contractors and company owners. You can connect with other professionals like interior designers, realtors, developers, home remodelers, electricians, and more.
Take time to find new contacts and occasionally meet to get to know what they offer. Although your ultimate goal is getting referrals, you should show interest in their services. And once the relationship is stable, you can then agree on a business deal based on referrals.
Participate in Trade Shows
As a flooring contractor, you should participate in local meetings, and trade shows where you can show off your flooring products, materials, and designs and tell them about the services your offer. Be sure to distribute your business brochures and business card at such events. Attending local or even national trade shows is a great way to expand your network and help your business gain exposure.
Additionally, ensure the business cards and fliers you use carry relevant information about your brands, such as address and location. Plus, remember to include the logo of your flooring company and the contact information of your company.
Introduce Promotions and Offers
Another great way to market your flooring business is by introducing occasional deals and offers to customers. Promotions and offers can help shape the characteristics of your flooring business. That can also boost sales and increase your brand’s awareness, giving it a competitive edge. Similarly, promotions can create a communication opportunity, a focused marketing approach, and boost word-of-mouth marketing. Promotions and discounts will generate more sales which can increase your revenue.
With that in mind, you can collaborate with those sites that offer daily promotional deals that you can utilize to attract more customers and enhance sales. Some of the most common deals you can leverage include special prices, cash backs, discounts, free complimentary products, and special packages.
Social media has become the backbone of business advertising. Some great platforms like Facebook, Instagram, and Twitter are great places to meet and connect with customers and prospects. The good thing is that most social platforms allow businesses to interact with their customers directly. You can post content, ask questions and suggestions, and form valuable relationships with your audience.
Sharing videos of your flooring designs, products, and styles is an excellent way to grab the attention of many people and convey your passion and personality. But be sure to monitor your brand’s mentions on various social channels and address problems quickly. Ultimately, regardless of your decision, ensure you select the right social platforms where you’re likely to find more people who are interested in the flooring services. You can run promotional specials, gather reviews from past customers, and post pictures of current and past flooring jobs.
Create a New, Unique Product
If you want to attract new customers, you ought to come up with something new and unique. Stay on top of industry trends, flooring designs, materials, and products. Hire a highly-skilled team with the right expertise to execute quality, stylish flooring designs that fully satisfy and even exceed customer expectations.