Are you a highly-qualified, experienced, and passionate electrician looking for electrician marketing ideas? Ideally, being a great electrician is one thing, and thriving through the fiercest and digital-focused market is another. Your passion and industry experience alone won’t be enough to attract more customers and grow your business. And although word of mouth still works, it’s not as effective as it used to be in the past; most consumers today go online to search for local businesses.
What does that mean? If you want to grow your electrician business, you need the right combination of creative and digital marketing techniques to create self-sustaining growth and establish your market authority. Here are the top seven marketing ideas for laying the groundwork for marketing your electrician services.
Optimize Your Google Business Listing
The first step to advertising your business online is to provide the right information to Google. Ensure you answer all the queries Google asks and give as much information as you could. Providing more information puts you at a better chance of ranking high on search engines. Be sure to provide accurate and complete information, including your phone number, website address (URL), business address, profile images, business categories, business description, and more.
Remember to set up your booking and messaging feature so customers can contact you online. You can also utilize the Q & A section to answer the most commonly asked questions about electrical work.
Build Community Partnerships
Another great way to advertise your business is to create valuable, strategic partnerships with other companies within your locality. You can consider doing some charity work, such as offering free services to nonprofits. That is a great way to get attention and get new business from other companies.
You can also partner with contractors from different sectors so they can recommend you to their network, and you can reciprocate too. It could also help if you joined professional trade organizations like Electrical Contractors’ Association (ECA), National Electrical Contractors Association (ECA), and Independent Electrical Contractors Association (IECA).
Content marketing is another great way to get your business known there, but only if done correctly. Typically, content marketing is a broad term used to tell the type of content present on your website. It could be in terms of blogs, infographics, ebooks, videos, downloadable guides, and more.
Based on Demand Metric statistics, 82 percent of consumers create a more positive outlook on a brand after accessing their content, plus, 70 percent of them feel closer to a company after watching and reading their content. The same statistics indicate that about 75 percent of companies noticed their quality leads improved after using content advertising strategy.
Utilize Email Marketing for Electrical Contractors
An email marketing campaign is one of the most reliable, effective, and inexpensive ways to attract new prospects and maintain recurring business. This strategy allows you to reach out to people about maintenance schedules and service reminders. It is a great marketing tool as it simplifies the whole process because clients and prospects can get see your business details right in their mailbox. Subsequently, research shows that email campaigns that employ the segmented emails strategy have an increased open rate than those that don’t.
As an electrician, you want to do everything within your powers to grow your business. Furthermore, as technology advances, many tradespeople are looking for ways to connect with customers efficiently, and most of them are advertising their businesses through virtual consultations. This is a great way to reach out to those customers who are inviting strangers into their homes. There are many ways you can make this happen, like using Skype, Zoom, and Google Hangouts.
Invest in Customer Service
You can also use customer service as a marketing strategy. This is one of the oldest and most effective strategies to make people fall in love with your electrician business. By now, you probably know that it’s easier and cheaper to keep old customers than it is to get new ones. When it comes to growing your customer base, you need to analyze your current customers and see if most of them are coming back for service. If this doesn’t happen, then there is a high chance you customer service issues.
Remember that treating customer service as an afterthought can be a costly mistake. Even if you invest a lot in advertising, if you can’t satisfy your customers’ needs and make them happy, your business would still be lacking. The bottom line is that as an electrical contracting company, ensure you provide excellent customer service.
Customer reviews are advanced word-of-mouth marketing. Customers looking for electrical services online will first check a website’s reviews before even reading the content. Consequently, customer reviews are a crucial part of Search Engine Optimization (SEO) and the reason behind many electricians get continuous business. Positive reviews virtually recommend your business to other customers and potentials. You can use Google Reviews to ask for customer reviews or even encourage your happy customers to leave reviews about your service and business on your website.
Besides Google, feel free to ask customers to review your business on other online platforms like Yelp, Porch, Facebook, Home Advisor, and Angie’s list, and in any other platform that you would like to build a presence. Additionally, you can print business cards and distribute them to your customers. This could be a great advertising strategy as the customers are likely to show the card to a friend or family.