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PaaS Explained – How To Use PaaS To Grow Your Business

What is PAAS?

PAAS is an acronym that stands for Platform as a Service. It is one of the most common cloud computing model used by IT companies around the world. Its primary goal is to provide hardware and software tools to users through the internet. PAAS usually comes from a third party company, and they are working directly with software developers to deliver them the right tool that they need. The provider hosts the infrastructure needed to develop hardware or software, and application developers are saving time and money by using this infrastructure. With the convenience that PAAS brings, many IT companies have already shifted into this type of application development.

How does PAAS work?

Contrary to popular belief, PAAS does not replace the entire IT infrastructure of a business. What it does is to improve how a company develops an application. Java development and application hosting are some of the key services provided by PAAS. A PAAS provider should build and supply its clients with a resilient, optimized environment where applications can be installed and data sets can be configured. The users, as a result, will focus entirely on the creation and running of applications that they are developing. In the past, without assistance from PAAS, software developers are dedicating their time and energy constructing an infrastructure where they should create their application. However, with the introduction of PAAS, time and energy are saved for something more important.

The majority of PAAS products today are made for software developers. There are several platforms whose primary uses would be for storage infrastructure, text editing, management of different versions, a compilation of various services that helps developers create more software programs, and so on. With PAAS, teams can also engage in collaboration, and working with each other increases the chances of creating a different program that can benefit society. With PAAS, teams that are separated by location can still work together, but it requires a strong internet connection for them to perform better.

The difference between PAAS, SAAS, and IAAS

Aside from PAAS, there are two other types of cloud computing services that are used by IT companies today. These are SAAS, which stands for software as a service, and IAAS, which stands for infrastructure as a service. When users require an infrastructure that would enable them to compute, store data and access networks, IAAS would be the best choice. A hypervisor would also be provided to help them with their virtualization needs. This will enable the users to construct virtual machines, support applications and data, install operating systems, and handle management and configuration tasks associated with the platform.

PAAS, on the other hand, focuses more on the application development side, providing the users with the operating system, middle-wares, and other tools that the users might need in accessing the cloud environment. Finally, there is SAAS, which focuses on the entire application stack. SAAS users are required to login and use the application of their choice, running on the infrastructure from the provider.

What are the benefits of PAAS?

What are the pros and cons of PAAS?

The main reason why companies are using PAAS is because of its simple structure and the convenience that it brings to the users. PAAS has the same amount of infrastructure offered by other IT services, and it can be accessed anywhere using a web browser. The charges for using these platforms are also on a per-use basis, which makes it an ideal choice for companies that wanted to save more money. With PAAS, the capital needed for creating an infrastructure that would host the development of hardware and software would be eliminated, and the company can just save a portion of their budget to pay for PAAS. There are PAAS providers today that charge their clients for a single time only, while others are charging the users monthly or annually.

One of the main issues with PAAS is the availability of its services during an outage. Many companies are concerned that because of the nature of PAAS running on a browser, there are times when it might suddenly go out without warning. This can affect the users who rely on the services to create their application. The productivity of the users can also be affected when the platform starts to go out. Before choosing PAAS, businesses should also measure the risks associated with it, and if they can cope with the time spent on waiting for the outage to pass.

Another thing that plagues PAAS users would be the sudden internal changes that are implemented without warning. Users are stating that they will be surprised after an update as they found out that the platform stopped supporting various programming language. Sometimes, the development tools are also changing, and it would be too difficult to start from scratch. The impact of these sudden changes can be felt in the long run, as it would affect the productivity of the users who rely on it. Users must also learn how to quickly adapt if they are still rooting for PAAS to become the primary platform of their choice when developing applications.

Examples of PAAS companies and the types of PAAS products that they offer

The top companies that offer PAAS are Oracle, Amazon, Google, Microsoft and IBM. The PAAS platform provided by these companies is complete with the tools that the users needed. It only boils down to the user-experience, the pricing, and the customer support. There are pros and cons as well, and it is up to the user which one they would like to choose. Here are some of the PAAS products offered by these companies:

Oracle – Cloud by Oracle

The pros of using Oracle Cloud would be the easier maintenance that it offers to the users, and it also comes with a free trial. However, users are complaining with the customer service department because it is unreachable. This support issues can be serious, especially if someone needs help when trying to figure out how to use the software.

Oracle Cloud has a 30 day free trial, and users can enjoy up to $300 credit that they can use for 3,500 hours. Oracle Cloud has a pay as you go pricing model, and it also offers a monthly flex plan. The monthly flex plan runs for one to seven years, on a contract basis.

Amazon – Web Services by Amazon

The pros of using Amazon Web Services would be its single occupancy servers and the free tier. However, people are complaining with occasional loading issues that cut down their productivity. Amazon Web Services has three pricing models – pay as you go, pay less using more, and save when you reserve. Users have the freedom to choose which pricing model suits them whenever they consider Amazon Web Services as a PAAS platform.

Google – Anthos by Google

Google Anthos is a user-friendly PAAS platform that offers its users with 12 months free trial. However, one should have background knowledge on how PAAS works because it has a tricky set up. The pricing model for Google Anthos would be a 12 month free trial setup, and it also provides the users with $300 credit that can be used to access some of the tools whenever they need to.

Microsoft – Azure by Microsoft

Microsoft Azure is a user-friendly PAAS platform that offers free tier. However, users are stating that this product is not PAAS specific. Nevertheless, Microsoft is trying to enter the PAAS industry by providing its users with a 12 months free trial, a $200 credit, and 25 free services that the users can access anytime.

IBM – App Connect

IBM App Connect is considered as the best product on this list because it offers the users with a wide range of service options. IBM is also focusing on the business logic improving PAAS for business purposes. Cloud syncing is also an option with the product that they offer. The payment for IBM App Connect is $500 per month, which will provide the users with 50,000 flow runs, and a data that has a 50 GB capacity. Whenever additional flow runs are required, users would have to pay an additional $100 for 10,000 flow runs.

What is the current PAAS pricing model?

The pricing model varies for each company. One of the most common pricing models for using a PAAS platform is by providing the users with a free trial that would last for months. During this free trial, the users will also be given a credit that they can use to access additional content. On the other hand, there are companies that offer the services for free, but the accessible tools are limited. Another pricing model popular for PAAS users would be the per month contracts. Companies would require the users to sign up, and then they will be charging them every month. Another modification of this pricing model would be the annual payment basis, wherein a user can access all of the tools on the PAAS platform, and then paying for the services after one year.

The pricing model varies, and it is up to the user which one they will choose. There are many variations on the pricing model of PAAS because it depends on how the providers wanted to charge the users. If you are running a company, make sure to consider the pricing model of the PAAS platform that you would like to get. This will help you plan your company’s finances and it will save you a lot of money in the long run.

What are the best practices when it comes to PAAS marketing?

The best practices when it comes to PAAS marketing are the following: align the cloud requirements to reach one’s business goals, ensure the flexibility of the application especially when it is used by the public and private sectors, and shift most of the work on the cloud.

Aligning the cloud requirements to reach one’s business goals

This is considered by most IT companies as the best practice when using PAAS. Aligning PAAS with the company’s business goals would result in the development of teams that are working closely together. It would improve creativity among the people working for the company, and the goals can be achieved in a short amount of time. Companies who are putting this practice in mind are the ones who end up becoming successful, conquering a huge portion of the market while generating more profit and extending their capabilities.

Ensuring the flexibility of the application especially when it is used by the public and private sectors

PAAS should be flexible, and it should be ready for changes especially when exposed to different circumstances. Public and private sectors are using PAAS platforms, and it would be helpful if they will be given a chance to modify how they wanted their application to come out. This would help the public and private sectors to adapt whenever they have to. When a PAAS platform is not flexible, it would be too difficult for the users to change how they wanted their application to look, and they would have to waste a lot of time and energy to correct it.

Shift most of the work on the cloud

The cloud is virtual space where data can be stored, and many companies are already using it because it is more convenient compared to traditional storing of data. The cloud can be accessed anywhere, as long as there is an internet connection. This makes companies more productive and adaptive to changes. Shifting most of the work to the cloud would improve productivity among the employees.

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