Who We Are
Our Raleigh marketing and design team offers industry-leading SEO marketing consulting services to help businesses in Raleigh, Durham, Wake Forest, Cary, Morrisville, and Chapel Hill grow and increase sales, and get found on Google.
Our Raleigh seo agencies team of seo marketing experts is comprised of all-stars from top seo agencies, consulting firms, and brands, who have helped many of the biggest companies in the world increase revenue and increase traffic to their website utilizing web SEO. Our SEO marketers are skilled at crafting strategies for businesses, ranging from local Raleigh law firms and dental practices to ecommerce retailers and large brands.
Our Google seo experts provide complete seo services for your business. Our seo recommendations include insights gained from your website analysis, competitive audits, content strategy, and data mining your analytics for hidden insights into how we can get more from your current website.
Search Engine Optimization
What is SEO?
SEO, also known as organic or natural search optimization, is a business strategy inclusive of publishing, keyword research, brand building, marketing, and traffic acquisition – also known as onsite and offsite SEO strategies. It is a long term solution and takes time and energy, but the payoff is huge.
Our Raleigh SEO Marketing Agency knows that SEO is not all about getting to the top position in Google, submitting to social bookmarking sites or directories, adding keywords to a page, or submitting your site to the search engines. It involves so much more.
Black Hat SEO
Our Raleigh SEO marketing agency and team does not participate in black hat SEO tactics to try and manipulate the search results. These include link buying, comment and social spam, profile spam, link wheels, link farms, scraping content, spinning articles, cloaking, and reciprocal linking. These seo strategies may get you quick rankings, but the rankings are short lived and the tactics have a high risk of getting your website penalized or banned.
White Hat SEO
Our Raleigh search engine optimization experts follow strict white hat SEO strategies to get results and increase brand value. We follow the Google Webmaster Guidelines and are ethical with their approach to building and structuring a website. Our enterprise and local seo tactics have long-term value for creating a positive message for your brand and growing your business.
The Importance Of A Competitive Audit
If you’re a business in or around Raleigh, it is important to remember that you’re not competing against the search engine algorithm; you are actually competing against the sites that are ahead of you in the search results and the value they are providing to users.
Thus, understanding the type of content your competition is creating, what tactics they are using to build links and social communities, what their website experience looks and functions like, and how their strategies are working is vitally important. Once you understand what value they are providing and how users (and the search engines) are reacting to it you can take what they are doing well, and doing it better.
Strategies Our Raleigh SEO Team Avoids
There is tons of bad advice around building rankings and driving traffic through SEO campaigns. Below you will find some of the things that on the surface might sound like a good idea, but can actually hurt your rankings, traffic, and brand.
Mass Directory Submission
If you have a website or search Google, I am sure you have seen those ads for submitting a website to 1,000 directories for $99.99. They claim that you can get hundreds of “high quality” backlinks for basically no work.
We have all received those emails from random people asking to trade links. This is an old strategy where people would send out a mass amount of emails to every site under the sun to try and get them to trade links with the purpose of manipulating rankings.
Thin or Low Value Content
Because of the Google Panda Update, it is no longer ok to create thin low quality content, spin articles, or outsource your websites content overseas to save a few dollars. The search engines (Google specifically) have become very sensitive to content quality.
There is an ongoing debate about the value of buying links through link brokers or sites like Text Link Ads. Google specifically says it violates their webmaster guidelines. Our SEO firm in Raleigh knows this is not a long-term strategy, and gives your website a high risk of being devalued or penalized.
This does not help a site rank better, it is a poor user experience, and it can have a negative affect on rankings.
This is an old tactic that attempted to build back links by submitting the same article or a “spun version” of an article to a large number of low quality article directories. This is not the same as content marketing or guest blog posting.