Searching For SEO Services In Charlotte?
Search engine optimization, or SEO, is the process by which our Charlotte SEO team ensures that your website is always at the top of the Google search engine results page. Our Charlotte SEO agency offers industry-leading SEO services (and web design services for Charlotte Companies) to help businesses of all sizes in and around Charlotte, NC grow, increase sales, be found online through results-driven internet marketing services, improving the quantity and quality of web leads.
Our Charlotte SEO firm’s team of search marketing experts is comprised of all-stars from top seo companies, consulting firms, and large brands. They have have helped many of the biggest brands in the world increase revenue and traffic to their website utilizing white hat search engine optimization. We serve the Charlotte area, including Concord, Harrisburg, Matthews, and Davidson.
Our search engine marketing experts provide complete seo recommendations that include website audits, onpage seo, technical SEO, competitive audits, and content strategy.
SEO Done Correctly
When providing best in class SEO services, our Charlotte SEO company wanted to make sure we took Google’s goal into consideration – to connect users, with the most relevant, inclusive, and contextual content available. So, the job of our modern day Charlotte SEO team is to help websites create valuable contextual experiences built on a strong foundation that aligns with a website’s primary personas and user journeys.
Our Goals For Your Website SEO
SEO Goal #1: Create targeted and valuable experiences and content to earn high-value traffic.
SEO Goal #2: Increase conversions and user satisfaction by creating an environment that allows the user to connect directly with the content that best matches their intent.
At its core, our Charlotte, NC SEO team believes SEO services, above all else, must provide value to a website’s target personas, and the brand as a whole. So everything we do is rooted in long term value.
Traditional vs Our User-Focused SEO
The Parts of an SEO Strategy
A New Persona In The Mix
In order to create a successful marketing campaign, it is important to understand who you are targeting. When SEO is an important part of the marketing mix it’s important to define and include Googlebot as a persona to help drive SEO integration and value.
Client Alignment Training
This includes continuous knowledge sharing and training sessions with clients about the ever-changing SEO landscape. This is done to help align internal client teams, educate the client about valuable SEO strategies, and align belief systems, so that everyone is working towards the same goal.
Define Success Metrics
These are the primary and secondary goals of the campaign. It helps define strategies, distribution maps, and align campaign focus across channels
Define High-Value Keywords
Defines the set of high-value keywords to optimize for, and build value around. These high-value keywords are defined based on their traffic value, conversion value, persona value, and brand value. This will give us a list of high-value keywords to focus on and build the content strategy from.
This is a measurement across your primary search KPIs. This is done to provide a baseline for measuring the success and value of the marketing strategies.
SEO Technical Audit
An audit of 90+ weighted variables built on an algorithm that correlates with SEO value. It identifies opportunities for optimizations that can contribute to site health, crawl ability, and the search engine’s understanding of how relevant your website is for your high-value keywords. This is used to help uncover site issues that would keep the search engines from understanding the websites authority, relevancy, or crawl ability.
This identifies your real competition for both informational and commercial search queries. It runs off a framework that helps you build smart strategies from insights gained from analyzing real competitive sets.This helps us understand keyword difficulty as well as strategies the competitive set is using to drive traffic, gain rankings, and increase conversions.
Onsite Content Audit
Analysis of current content sets utilizing GAP, ROP, Keyword, and Intent Analysis. This helps align user and search engine needs, with goals and KPIs of the content sets.
This analysis uncovers gaps in current content sets and topic targets and those which have been identified as being important. This helps inform content creation strategy, and can help inform site hierarchy based on current content sets.
SEO Tagging Updates
This includes title tags, description tags, and header tag updates This is used to align the tagging of the content, with user and search engine needs for page relevancy and hierarchy.
Onsite Content Updates For Legacy Content
This includes updating content sets to reflect priority keyword targets. This is done to better align the search engines and the users with the value of the content set and what the page is relevant for.
Topic Definition For New Content
This helps us define the topics for the new content sets. Once the type of content is defined, and we know who we are targeting, we can define the topics for the content. These topics are defined using a similar model as the keyword definition stage, and takes into account traffic value, conversion value, persona value, and brand value.
This includes creating new content that is not currently on the website. This content can be used for onsite keyword targeting and traffic gains, conversion rate optimization and goal completion, as well as within social channels to build community and brand.
Social Channel Utilization
This involves utilizing social channels as a distribution source and engagement medium for new and existing content. Social channels can be used to help socialize and distribute content. This results in better user metrics and inbound links that contribute to authority and relevancy, as well as community building and brand positioning.
This is inclusive of identifying high-value content partners, putting together an outreach strategy, and executing an outreach program to build links and ranking metrics. This is done to help build relevancy and authority for keyword rankings, to drive traffic, and increase brand value and awareness.
Benefits of Our Charlotte, NC SEO Agencies Approach
- Helps manage online reputation.
- Protects against traffic loss during site migrations and redesigns.
- Protects against being penalized by search engines.
- Lowers risk of ranking loss due to an algorithm update.
- Increases ROI and conversions.
- Increases user satisfaction from those coming from search and referral channels.
- Better matches user intent with content sets.
- Improve website usability and brand satisfaction.
- Increases not only traffic quantity but also traffic quality.
- Earned social shares and engagement from influencers.
- Earned links and citations on high-value websites.