Building A Problem-Based Website Navigation For A Solution Driven Mindset

A few months back we had a hypothesis that moving away from a “service-based navigation” and creating a “problem-based website navigation”, would increase conversions, engagement, and provide a better user experience. After gathering both qualitative data through user research, quantitative…

The Guide To Website Taxonomy For Users and SEO

What is a website taxonomy? Taxonomy creation is the process of creating a classification system for a website. One of the most notable examples of a taxonomy is the species classification system. There are many ways of implementing a taxonomic system…

Understanding the Buyer’s Journey And Where Your Website Fits In

If you want to see better results in today’s online marketplace, it’s vital that you use targeted content. In fact, leads who are nurtured with targeted content show a 20 percent increase in sales opportunities. The way in which you segment…

Reasons To Use Wireframes As A Tool In Your Design Process

Web designers looking to make beautiful webpages must utilize tools to get cutting-edge results. Wireframes are an excellent tool for web designers to conceptualize a prospective website layout without dedicating excessive amounts of resources to a preliminary design. Many designers…

How To Create Personas To Understand and Meet User Needs

Personas are used by some of the leading brands around the world to help guide their web design choices and marketing touchpoint strategies. Creating personas will help you understand your website’s visitor, how they’ll utilize your website, and the types…

Information Architecture Basics For Website Organization

Have you ever visited a website and became frustrated because you couldn’t find the information or product you needed? Did you try and use the primary navigation and find that it was not intuitive, or the product you were looking…

SEO Single Page vs. Multiple Page WordPress Themes

Single page WordPress themes (one page WordPress themes and templates) that take a ton of information (usually about a bunch of different topics) and put it on one long scrolling page, is a growing trend that we’ve seen take shape...

SEO Advantages and Disadvantages of Using Microsites

I was recently asked by a client if they should create a microsite for a product set they were adding. This question really made me think about the value of microsites for SEO and branding purposes and if microsites for…