international

Thinking of Taking Your eCommerce Business International? With broader internet availability, buyers, including those that patronize your website, will have better access to businesses all over the world. One of the most exciting ways an eCommerce company can expand a business is to establish itself in the international marketplace....

guide to tv advertising

According to Cengage Learning, television advertising still rules when advertisers make media purchases. Approximately 40 cents of each dollar spent on advertising derives from TV advertising. Television advertising enables marketers to reach local and national viewing markets. The largest share of TV advertising revenue is generated by businesses or...

With 66% of small business owners saying that finding new customers is a top concern, owners and marketing teams need to be strategic with their marketing dollars, and avoid spend them on strategies and small business marketing packages that don’t add value to acquiring customers. As a small business,...

how to create personas

Personas are used by some of the leading brands around the world to help guide their web design choices and marketing touchpoint strategies. Creating personas will help you understand your website’s visitor, how they’ll utilize your website, and the types of information they need most to support their buying...

email benchmarks

Have you ever wondered how your industry compares to others in regards to email marketing benchmarks? Our clients who are embarking on email marketing campaigns often ask us what they can expect for an average email open rate, CTR, and bounce rate. Our typical response is that those email metrics vary...

simon sinek

People ask why we like Simon Sinek so much, maybe because he aligns with our own beliefs about the direction businesses should take, or in his words, “he believes what we believe”. Maybe it’s because we are an endorser (non-paid) of his business and marketing methodology and thus want...

agile method

The Agile Method is a particular approach to project management that is utilized in software development. This method assists teams in responding to the unpredictability of constructing software. It uses incremental, iterative work sequences that are commonly known as sprints. Agile Process and Method Overview Below you will find...