Was there a Google update?

Below you will find a list of Google updates to help you identify if your traffic fluctuation coincided with a recent change to Google's Algorithm or their data set, or if your website was manually or algorithmically penalized. The list includes both confirmed and unconfirmed Google algorithm updates for both SEO and PPC.

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DateUpdateDescription of UpdateType
10/9/2018Google UpdateThese last few months have seen some turbulence in the SERPs, with reports of shifts coming almost every week.Unconfirmed
9/27/18Birthday UpdateGoogle confirmed they released a minor algorithm update on the company’s anniversary, September 27.Organic
9/11/18Google UpdateHigh volatility combined with webmaster reports indicate another "silent" Google update.Unconfirmed
8/1/18Search Quality UpdateGoogle confirmed that it has released a major search quality update to provide more relevant results.Organic
7/22/18Google UpdateSearch results noticeably shifted, indicating that a regular Google Update is underway.Unconfirmed
7/9/18Mobile Search Speed UpdatePage load speed is now confirmed ranking factor for mobile search.Organic
6/16/18Signs of a Mid-June UpdateThe sensors showed a spike in volatility, and webmasters across the world reported shifts in traffic and positions.Unconfirmed
5/24/18Google UpdateThe sensors detected a sudden volatility spike suggesting that Google rolled out another update.Unconfirmed
4/17/18Core Algo UpdateGoogle confirmed that it released a core algorithm update.Organic
3/26/18Mobile-First Indexing RolloutGoogle officially announced that mobile-first indexing is starting to roll out.Organic
3/23/18Continuing Update SignalsEither a core update confirmed earlier this month continues to reverberate, or there was another update.Unconfirmed
3/9/18Core Algo UpdateGoogle has confirmed that they released a core ranking algorithm update.Organic
3/2/18Signs of an UpdateThere is not a complete consensus, though, and the update might be niche-specific.Unconfirmed
2/21/18Significant UpdateWith the sensors having detected an unprecedented quake, it is clear that something happened.Unconfirmed
1/23/18Series of Minor UpdatesAll signs look more like a series of smaller changes.Unconfirmed
1/6/18Google Algo TweaksThe earlier changes that dealt with keyword permutations, PBNs and celebrity sites, were fine-tuned by Google.Unconfirmed
12/25/17Spammy LinksThis update seems to target spammy link techniques, such as PBNs (Private Blog Networks).Unconfirmed
12/13/17Pre-holidays UpdateAnalysis suggests that the update hit at least two website categories: - Sites with too many landing pages targeting KW permutations - Sites with too many ads or thin contentOrganic
11/15/17Google UpdatePreliminary analysis of ranking fluctuations show that sites with lots of ads and thin content were affected.Organic
10/8/17Columbus Day Weekend UpdateSensors reported high volatility and webmasters were talking about position shifts.Unconfirmed
9/26/17SERPs Shuffle ContinuesAfter two significant volatility spikes, monitoring tools again reported that there were signs of a possible Google Update.Unconfirmed
9/16/17Google UpdateMany users reported sudden shifts in their domain’s positions.Unconfirmed
9/8/17Rankings UpdateIn a somewhat unusual pattern, webmasters began reporting shifts in positions and traffic almost two days earlier. Unconfirmed
9/1/17AMP Pages / Featured SnippetGoogle pushed out an update that increases the page’s chances of getting into a Featured Snippet in mobile search if it is AMP-powered.Organic
8/22/17Hawk Local Algorithm UpdateGoogle released a refined Possum algorithm update, dubbed "Hawk," which returned the majority of those businesses to the local pack. Nevertheless, businesses that share the same building can still be filtered out.Organic
8/19/17Quality UpdateAnother quality update has been rolled out, penalizing sites with bad user experience, such as: - Thin content with lots of ads - Broken links and/or Flash - Low relevance to the query+C24Organic
7/8/17Signs of a Google UpdateSensors and other tracking tools have shown increased volatility in Google search results over the weekend. Unconfirmed
6/24/17Significant Google UpdateMany webmasters have confirmed that they’ve seen traffic changes. Despite all efforts, this analysis has revealed no patterns for the update.Organic
6/14/17Small Google UpdateThere are some reports from webmasters who experienced traffic drops and rises.Unconfirmed
5/17/17Weeklong UpdateAlthough this update may be caused by the recent drop of the Featured Snippet link from search results, it is not enough to completely explain the shifts.Organic
4/4/17Small Google UpdateSensors report an increase in the amount of ads being shown, but there is no evidence that it is related to the update.Unconfirmed
3/30/17Upgrades to Dynamic Search AdsGoogle introduced: 1. Page feeds to help improve the relevance of the pages being advertised 2. Support for expanded search ads 3. Improved relevance of the ads displayed to usersPaid
3/21/17Google tappable shortcuts on mobile webGoogle announced that a new version of its search app will now provide instant access to information related to sports, cafes and weather.Organic
3/17/17AdWords’ Exact Match Type ReplacedGoogle announced that exact match keywords can now show for semantic match queries as well as exact match queries.Paid
3/8/17’Fred’ UpdateGoogle confirmed that they released an update that target websites with "quality issues."Organic
3/6/17More Top Stories in Related PicksGoogle added a new feature that allows users to see more AMPs in search results.Organic
2/7/17Google Algorithm UpdateMany webmasters and tracking tools, including sensors, reported significant rankings changes in Google search results.Organic
2/3/17Google Japan Quality PenaltyGoogle Japan has announced that they rolled out an update aimed at lowering rankings of websites that don’t bring high quality content to their users.Organic
2/1/17Update Targeting PBNsThere seems to be a Google update penalizing PBNs (Private Blog Networks).Organic
1/24/17Symptoms of a Google UpdateAlthough many tracking tools and webmasters reported multiple ranking and traffic changes, Google has not confirmed it released an update.Unconfirmed
1/16/17MLK Day UpdateGoogle algorithm tracking tools and a webmasters noticed signs of a Google Update.Unconfirmed
1/10/17Intrusive Interstitials Mobile PenaltyGoogle announced it will be penalizing mobile pages with interstitials. Including: - Pop-ups that cover the main content - Standalone interstitial that needs to be dismissed to access the main content - Hiding the main content below the foldOrganic
12/15/16Google Update SignalsThis may be a major Google update or continuing testing of mobile-first index, which was rolled out a month ago.Unconfirmed
12/7/16Desktop Search UI UpdateGoogle updated the UI of its desktop search, bringing it closer to mobile UI.Organic
11/30/16Google punish sites for bad UXThere was significant changes in traffic, particularly those with intrusive ads, mobile pop-ups and other bad user experience practices.Unconfirmed
11/23/16AMP Carousels for Hotel ListingsGoogle now shows a new AMP Carousel for hotel listings in mobile search results.Organic
11/18/16Reversal of a previous UpdatePart of the changes done by previous the update are reported to be reversed.Unconfirmed
11/10/16Mobile UpdateSymptoms indicate testing of mobile-first index.Organic
11/4/16Mobile-First Index ExperimentGoogle announced that they’ve launched an experiment to use mobile version of the website as primary source of content.Organic
10/24/16Signs of a Google updateSeveral reported rankings changes in Google search results.Unconfirmed
10/13/16Penguin 4.0 rollout completeGoogle confirmed that the rollout of Penguin 4.0 - which started on September 23rd - is completed.Organic
10/5/16Google UpdateMay be a change in recent Penguin 4.0 or an unrelated algorithm updateUnconfirmed
9/28/16Penguin 4.0 Recoveries start to roll outPenguin 4.0 penalty recoveries started to roll out.Organic
9/23/16Penguin 4.0 launchGoogle officially launched Penguin 4.0.Organic
9/20/16AMPs indexed in organic searchGoogle has officially rolled out Accelerated Mobile Pages in organic search results around the world.Organic
9/13/16Tweaks to previous weekend Google UpdateRanking fluctuations could be a sign that Google is tweaking the algorithm, but no official confirmation has been received.Unconfirmed
9/2/16Google Core Algo WeekendUpdateChanges in core and local web search results have been widely reported by webmasters and ranking tools.Organic
9/1/16Possum local algorithm launch1. Businesses that fall outside of the physical city limits saw a huge spike in ranking. 2. Google is now filtering based on address and affiliation. 3. The physical location of the searcher is more important than it was before. 4. Search results vary more based on slight variations of the keyword searched. 5. The local filter seems to be running more independently from the organic filter.Organic
8/12/16Boost of HTTPS as Ranking SignalSources report increase of HTTPS sites in top results.Unconfirmed
8/2/16Reversal of a previous UpdateThere is a possibility that Google reversed the changed happened a week ago.Unconfirmed
7/26/16Expanded Text AdsGoogle officially launched expanded text ads.Paid
7/26/16Possible Google UpdateWebmasters and tracking tools reported increased volatility in Google rankings.Unconfirmed
6/26/16Evidence of an UpdateEvidence collected by a researcher suggests that there was a Google Update in June.Unconfirmed
5/12/16Mobile Friendly BoostGoogle representatives announce completion of an update which improves positions of mobile-friendly websites.Organic
2/20/16Right sidebar Ads removedGoogle will no longer show ads in the right sidebar. This update is limited to desktop search results.Paid
1/16/16Burj Khalifa UpdateAnother core algorithm update confirmed by Google after significant fluctuations on the weekend.Organic
1/8/16Google Core UpdateGoogle confirmed that they rolled out a core ranking algorithm update that took more than a week to complete.Organic
10/26/15RankBrain IntroductionGoogle announced the usage of machine-learning algorithm called RankBrain to sort search results.Organic
6/22/15Panda 4.2Google announced that it launched a Panda refresh, but it may take months to fully roll out.Organic
5/3/15The Quality UpdateGoogle confirmed it made changes to its core ranking algorithm in terms of how quality signals are processed.Organic
4/22/15Mobile Friendly UpdateGoogle began the global rollout of the mobile-friendly update that impacts search rankings on mobile devices only.Organic
2/5/15Unnamed UpdateMultiple SERP-trackers and many webmasters reported major flux in Google Google search results.Organic
12/22/14Pigeon ExpandsThe major local algorithm update, Pigeon, expanded to the United Kingdom, Canada, and Australia. Organic
11/13/14Google Drops Carousel for Local ListingsGoogle replaced its horizontal Carousel display of local search results by a 3-pack of organic listings.Organic
10/24/14Google Pirate UpdateGoogle announced an update to its filtering system. Organic
10/23/14Panda 4.1Google announced that the latest version of its Panda Update has been releasedOrganic
10/17/14Penguin 3.0Google updated their Penguin algorithm with version 3.0.Organic
10/2/14In the News’ BoxGoogle made a change in the display of the News-box results, and expanded the news websites links setOrganic
8/24/14Authorship RemovedJohn Mueller announced that Google will completely stop showing authorship information in search results.Organic
8/6/14HTTPS as rank signalGoogle announced their decision to start using HTTPS as a ranking signal.Organic
7/24/14PigeonGoogle released a new local algorithm to provide more accurate local search results that are tied more closely to traditional ranking signals.Organic
6/12/14Payday Loan 3.0The third version of PayDay Loan algorithm is officially announced, specifically targeting "very spammy queries"Organic
5/19/14Panda 4.0Matt Cutts announced the release of a major Panda update, affecting different languages to different degrees.Organic
5/16/14Payday Loan 2.0Google confirmed they have released a new algorithm update to their Payday Loan Algorithm update over this weekend.Organic
3/24/14Unnamed UpdateMajor algorithm flux trackers and sites reported ranking changes.Organic
2/6/14Top Heavy 3Google has released a refresh of its Page Layout Algorithm. Organic
10/22/13AdRank UpdateGoogle announced a change to Ad Rank.Paid
10/4/13Penguin 2.1The fifth confirmed release of Google’s "Penguin" spam fighting algorithm went live.Organic
8/20/13HummingbirdGoogle announced they rolled out the update Humminbird one month ago, and it is an update of its core ranking algorithmOrganic
7/27/13Multi-Week UpdateA series of updates confirmed by Google.Organic
5/22/13Penguin 2.0Google announced the new Penguin 2.0 update.Organic
3/14/13Panda #25Final update before incorporation of Panda into the main algorithm.Organic
1/22/13Panda #24Panda update announce by GoogleOrganic
12/21/12Panda #23Panda update announce by GoogleOrganic
12/4/12Knowledge Graph ExpansionGoogle added Knowledge Graph functionality to non-English queries, including Spanish, French, German, Portuguese, Japanese, Russian, and Italian.Organic
11/21/12Panda #22Google confirmed the 22nd Panda update, which appears to have been data-only. Organic
11/5/12Panda #21 Google rolled out their 21st Panda update, roughly 5-1/2 weeks after Panda #20.Organic
10/9/12Page Layout #2 Google announced an update to its original page layout algorithm change back in January, which targeted pages with too many ads above the fold.Organic
10/5/12Penguin #3 After suggesting the next Penguin update would be major, Google released a minor Penguin data update, impacting "0.3% of queries".Organic
9/27/12Panda #20 Overlapping the EMD update, a fairly major Panda update (algo + data) rolled out, officially affecting 2.4% of queries.Organic
9/27/12Exact-Match Domain (EMD) Update Google announced a change in the way it was handling exact-match domains (EMDs) resulting in a devaluation of those type of domains.Organic
9/18/12Panda 3.9.2Google rolled out another Panda refresh, which appears to have been data-only.Organic
8/20/12Panda 3.9.1Google rolled out yet another Panda data update, but the impact seemed to be fairly small.Organic
8/14/127-Result SERPsGoogle made a significant change to the Top 10, limiting it to 7 results for many queries.Unconfirmed
8/10/12DMCA Penalty ("Pirate")Google announced that they would start penalizing sites with repeat copyright violations, probably via DMCA takedown requests. Timing was stated as "starting next week" (8/13?).Organic
7/24/12Panda 3.9Google rolled out a new Panda update. Rankings fluctuated for 5-6 days, although no single day was high enough to stand out. Google claimed ~1% of queries were impacted.Organic
7/19/12Link WarningsIn a repeat of March/April, Google sent out a large number of unnatural link warnings via Google Webmaster Tools.Unconfirmed
6/25/12Panda 3.8Google rolled out another Panda data refresh, but this appeared to be data only.Organic
6/8/12Panda 3.7Google rolled out yet another Panda data update, claiming that less than 1% of queries were affect.Organic
5/25/12Penguin 1.1Google rolled out its first targeted data update after the "Penguin" algorithm update.Organic
5/16/12Knowledge GraphGoogle started rolling out "Knowledge Graph", a SERP-integrated display providing supplemental object about certain people, places, and things.Organic
4/27/12Panda 3.6Google rolled out yet another Panda data update, and it seemed that the impact was relatively small.Organic
4/24/12PenguinGoogle rolled out the "Webspam Update", which was soon after dubbed "Penguin." Penguin adjusted a number of spam factors, including keyword stuffing.Organic
4/19/12Panda 3.5Google quietly rolled out a Panda data update that appeared to be a fairly routine update with minimal impact.Organic
4/16/12Parked Domain BugGoogle confirmed that a data error had caused some domains to be mistakenly treated as parked domains (and thereby devalued).Organic