Linchpin Technologies

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We often get asked which software of technologies we use when auditing websites or building experiences for companies. If you’ve done a search for SEO software, website builders, website CMS or technologies, you’ve probably been overwhelmed with the number of choices.

When searching for, what we call, linchpin technologies to help us do our job, we base our choices on the value that it brings to our clients primary marketing and business goals, and how well it provides a wholistic approach to each of the strategies and services we provide.

Linchpin Technologies We Use


  1. WordPress – This is our core CMS (content management system) we use when building websites.
  2. Themeforest – This is where we get our design inspiration, and WordPress frameworks.
  3. Screaming Frog SEO Spider – We use this SEO technology to run basic website crawls on our client’s website.
  4. SEMrush – This is our most inclusive linchpin technology. We use for tracking keywords, competitive analysis, and running more inclusive website audits.
  5. WP Bakery Visual Composer – This is our core page builder that we use to create the pages for websites that make it easy for clients to edit. This tool has many add-ons that add additional functionality to meet user needs.
  6. Adobe Photoshop – This is one of our two design tools that we use for creating website mockups and designs.
  7. Adobe Illustrator – This is our other design tool that we use to create logos and vector images, as well as illustrations when doing infographics.
  8. Revolution Slider by Themepunch – When a client needs a slider for their website, we use Slider Revolution.
  9. Moz Local – We exclusively use Moz Local as our local SEO technology partner for managing our clients local SEO campaigns.

Need help? Contact our CEO directly.

Don’t like filling out forms, and don’t want to talk to a sales person? Below is our CEO’s direct line, feel free to call him to talk about your project.

*or drop him a line using our contact us page