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Is Your Content Marketing Profitable? Here Are 15 Metrics To Monitor in 2020

For a business that is looking to promote itself more effectively, one of the best ways that they can do this is by using content marketing. Like all other types of marketing methods, it is important for a business to review their results and make sure that their content marketing is profitable. Fortunately for businesses, there are many ways in which they can determine if their content marketing is profitable. These ways are known as metrics which can allow a business to precisely measure the results of content marketing.

1. Content Consumption Metrics

One of the primary goals of any content marketing campaign is to produce value. When looking to build value, you usually create content that people find very appealing as well as content that will make a difference in their lives. As a result, you will need to find out if readers of your content enjoy it. You can measure this by looking at how many times your pages have been viewed.

2. Unique Visitors

Another way to measure the results of content marketing is by the amount of unique visitors a site or page has. It will be important to make sure that your audience grows on a regular basis. Unique visitors will reveal how many new people visit the site. As a rule of thumb, you will want a 5% to 15% growth per month of your audience.

3. Downloads

Many businesses that use content marketing offer PDF downloads for visitors to read. In order to determine if your content marketing is profitable, you will need to find out how many people download your files. The best way to do this is to use Google Analytics. Once using this source, you will be able to find out the exact amount of people downloaded your content. If there is a steady increase each month then your content is quite profitable.

4. Emails Opened

Another key way to determine if your content is profitable is to find out how many emails have been opened. You will want to make sure that subscribers to your site content are opening up the emails you sent them. If they open up your emails frequently, then that is a sign that your content is appealing to them. The higher the emails opened, the more profitable your content marketing is.

5. Email Links Checked

Businesses can also find out if email links have been checked as well. You will want to see if visitors to your site and subscribers click on links from your emails. It will be important to find out the link click performance and email open rates on a regular basis. A business will want an email link check rate of well above 5% in order to determine if their email content is worth using.

6. Pages Per Visit

Whenever you are looking to measure the effectiveness of content marketing, it is also important to determine pages per visit. This is measured by how many pages a visitor looks at whenever they check your website. If they view more than one page, then that is a good sign that your content is appealing. With a rate of 3 or more pages per session, your site content is likely making a positive impact on visitors and is making your content marketing highly profitable.

7. Opt in Percentage

One of the most common goals of producing content is to convert a reader into a subscriber of you emails. This will enable a business to send new content to them on a regular basis. In order to measure the opt in percentage, you will need to check out Leadpages which will have analytics to determine the subscription rate. With more conversions the higher the opt in percentage.

8. New Subscribers

Along with the conversion rate, you will also want to find out the total number of new subscribers you get for your site each day. All you will need to do is access is check out the daily new subscriber report from your email provider. With more new subscribers each day, the more valuable your content is. As a result, it will be more profitable with more subscribers.

9. Social Media Follower Growth

Another one of the most valuable ways to assess the profitability of your content is the growth of your social media followers. It is important to have a steady increase in followers on your social media accounts. With more followers, you will be assured that your content is getting more attention. An increase in social media followers will make your content marketing more profitable.

10. Revenue Generated

One of the most important ways to determine whether or not your content is profitable is by finding out the amount of revenue generated. You will always want to convert your readers into customers when using content marketing. As a result, the total revenue generated will determine how profitable your content marketing is. Therefore it is the most important metric to use when assessing the profitability of your written content.

11. Unsubscribe Rate

Whenever you are evaluating the profitability of your content marketing, knowing the unsubscribe rate is very important. If readers stop subscribing to your content, that is a sign that enthusiasm is in decline. You will want to make sure that this happens very rarely. To find out how many people stop subscribing to your content, you can check a simple report that shows the most recent trends of your subscription numbers. If there is a spike in losing subscriptions, you will need to find out the root cause and improve your content to replace these subscribers or get them back.

12. Bounce Rate

When a person that visits your website doesn’t click on it, this is known as a bounce. If the bounce rate is high, you will need to investigate the reasons whey. A high bounce rate can indicate that visitors found the content they were looking for and then left shortly after that. It can also mean that a visitor could not find the content they were looking for or there was no way for them to interact with the site. It is important to keep the bounce rate to a minimum in order to make sure that your content is profitable. The bounce rate should be no more than 5% of all visits to your website.

13. Return Rate

When putting together content for a website, it is very important for readers to keep coming back to your site. The amount of people who return to your site is known as the return rate. You can check the return rate by looking at the Google Analytics tool that provides data on New vs. returning visitors. In order to make sure that your content is profitable, you will need to make sure that the metrics of both returning visitors and new visitors increases as much as possible.

14. Social Media Shares or Likes

Site owners will also want to check out the amount of social media shares and likes. It is important to make sure that the shares and likes on your social media accounts increase on a regular basis. In order to get an increase of shares and likes, you will need to put together content and posts that are interesting, relevant and appealing. With many high quality posts, you will be able to increase the amount of visitors who share your content with others and who like it. This will signify the content of your site is profitable.

15. Number of Comments

Using a social media account is often very beneficial as a supplement to your website. It provides you with an additional source to connect people to your website content. One of the best ways to determine if your content is profitable enough is to find the number of comments that your social media sites get. Comments will tell readers about what you wrote and also determine the amount of attention that your content gets as well. In order to determine if the content you make is profiting you , it is important to get a steady increase of comments for each post you make on social media.

Conclusion

Producing content for your website can be a very effective way to generate interest for your business as well as more visits to your website. In order to find out if using content is going to profit your business, you will need to use metrics in order to assess the effectiveness of your content. With over a dozen ways to measure the quality of your content, you will be able to easily determine if it is leading to favorable results for your business. Anyone who has a website will want to use these metrics in order to determine if their site is appealing to visitors. It will also help them find ways to improve the quality of their website and look for ways to make it better. Therefore, these metrics will enable website owners to assess the quality of their site on a daily basis.

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