Easy to do and hard to do well, digital marketing offers a transparent evaluation of strategies through big data. If your metrics disappoint, you may need to shift your methods to ignite digital marketing. The ideas below take common activities and push them to the next level.
1. Get More Mileage Out of your Content
Most businesses have created online content over the years from blog posts to eBooks to videos. However, you may be wasting the effort to create that content if you don’t promote it properly. In fact, many organizations have great, useful information sitting on their websites with really low views. Ignite digital marketing by getting more mileage out of your content. Sometimes, this means a visual upgrade such as, taking a helpful tutorial and making a matching video. Also, you can create graphics and downloads to accompany your written content and promote sharing on social media. Finally, dry or short posts may need to be lengthened and improved.
According to Forbes, you should prioritize team members with writing and editing skills for 2018.They can help brush off existing content, revise it and get you more reach.
2. Take Steps Toward “Smarketing” with Automated Emails
Historically, organizations view sales and marketing as separate disciplines. However, linking their tools can help smooth out the transition of marketing leads to the sales team. Automated emails keep contacts warm while qualifying their level of interest. Forbes explains that automated emails will save your sales team time and create more focus. Start “Smarketing” by using automated emails to bridge the gap between these two teams.
3. Learn to Identify “Intent to Buy”
Although businesses invest time and money into maintaining social media accounts, many struggle to link that activity to profits. Adweek points out that the quality of social media followers matter more than the quantity. The key? Hire a social media manager that can identify “intent to buy.” They will be able to link social media activity to sales and build a strong conversion funnel.
After this, personalized, timely messages are key to turning an engagement into a sale. So, you’ll need someone who understands retargeting, automation and upcoming smart software tools.
4. Plan Events to Make News
Basically, that unearned media can result in real brand awareness. Currently, 1 in 4 Americans get their news from social media, according to Pew Research Center. So, your event can go viral on a local level if you work strategically.
5. Explore your Options for Artificial Intelligence
Artificial intelligence (AI) isn’t just for driverless cars or personal assistants. You can use it to increase your sales year over year.Seeing AI as solely a big data tool is a mistake, according to Forbes. Instead, use it to personalize selling. Review the tools on the market and consider whether you can use AI to shorten your sales cycle. You may be surprised at their capabilities.
6. Consolidate for Consistency
Forbes noticed that marketers are starting to combine tech and creative disciples for the benefit of the brand. For example, social media managers can create better posts if they understand the website design for a conversion funnel on a landing page. Sometimes, businesses separate technical disciplines like SEO and SEM from creative roles like design and copywriting. However, that leads to a dilution of the brand for organic traffic.
92% of Americans use search engines to find information on the web, according to Pew Research Center. So, the opportunity is clear. Get your teams working together to present a more consistent brand.
7. Link your Traditional Marketing to Digital Strategies
Most organizations utilize a media mix of traditional and digital strategies. However, some forget to link the two for the best audience experience. This mistake can cost you. Traditional mediums, like print advertising or direct mail, can be used as a gateway to your online experience. These mediums create trust and often, get visibility in a clutter free channels.
According to Statista, 22% of respondents were more likely to respond to direct mail over email marketing. Make that work for you buy linking traditional marketing to your digital strategies.
8. Improve your Video Content Marketing
In 2017, video content exploded. According to Pew Research Center, 6 out of 10 internet users frequent YouTube. Obviously, marketers made the most of this by creating video content. However, some businesses did better than others in terms of quality, storytelling and ultimate engagement. As you look to ignite your digital marketing, find ways to improve your video content, even if it means hiring a freelancer or consultant.
9. Make a Mobile Advertising Strategy Now
Getting up to date on mobile means more than having a responsive website. You need to make a mobile advertising strategy now to capitalize on user behavior. For example, use of mobile devices to absorb news is on the rise with 45% of adults using it, according to Pew Research Center.
Furthermore, people use it for search, entertainment, and shopping. Meet your audience where they are by advertising on mobile.
According to Statista, the mobile advertising industry anticipates the an annual growth 46.7 to 102.31 billion U.S. dollars by 2021. With so much traffic on mobile devices, you need to find your audience on mobile fast.
10. Explore Online Streaming Advertising
If you are targeting a younger audience, explore advertising alongside online streaming services. Pew Research Center notes that 61% of young adults watch television using online streaming services. Find this group during the programs they love by advertising in relevant, niche shows.
Ignite Digital Now
Are you ready to push your methods to the next level? Then, you need to ignite digital. Each of the tactics above revamps common marketing activities for optimum success.