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So you’re a business owner who needs a website designed and created and you’re wondering how much it costs to create a great website. You might even wonder what your options are for building a high-quality mid-market B2B, B2C, eCommerce, or Small Business website that your users will love, one that will rank well in Google, has the flexibility to grow with your business, and ultimately drive sales. The outline below will give you an idea of what one might cost, and what type of skill sets you’ll need, to create an award winning small business website.
The Web Design Team Who Is Needed
Before we jump into how much it costs to have a website made, let’s start at the beginning with a list of the people (and skills) you’ll need to create a well-designed website.
1. A Website Designer
Who: A designer’s job is to make the graphics and visual parts of the website. In most cases, they don’t actually do any of the development of the website. Tip: If you’re paying a designer to design a website for you, make sure you either ask them if they are going to do the development as well and if they aren’t, you’ll need to budget for getting a developer on the team. How Much Does A Web Designer Cost: A good web designer for your small business or mid-market company can cost you between $2000 and $3000 for a website project, depending on their skill level and complexity of the website.
2. Front and Back End Developers
Who: Developers are the team members who take the designers visuals and build the website, but don’t usually worry about the SEO or content for the website. They are two types of developers; front-end developers and back-end developers.
- Front end developers take the visual files which the designer has created and use them to build the first part of your website using CSS (styles that structure everything on your website).
- Back end developers (aka coders, programmers) code the website to function for users. They use HTML and/or a programming language such as PHP.
Tip: Make sure your developer is versed in SEO and coding best practices, or you could end up with sloppy code that inhibits the ability for search engines to read the website in an optimal way. How Much Does A Good Developer Cost: A good front or back end developer for your small business or mid-market company can cost you between $2000 and $5000 for a website project, depending on their skill level and complexity of the website.
3. An SEO Professional
Who: An SEO professional works alongside the developers, designers, and content strategists to make sure the website is optimized for search engines. There are three areas that an SEO should provide insights and direction:
- How the website is structured
- How the content is optimized for priority business topics
- How the website is going to gain authority online
Tip: Make sure your SEO is versed in website transition planning, as well as understands the SEO landscape and its current challenges. This is important if you’re changing platforms or doing a website redesign, as not doing this properly can cause major website traffic drops and loss of sales. How Much Does A Good SEO Cost : A good SEO professional versed in transition planning for your small business or mid-market company can cost you between $2000 and $4000 for a website project depending on their skill level.
4. A Content Strategist and Information Architect
Who: A content strategist analyzes the content, works closely with the SEO to optimize the content, and builds a strategy to create new content. An information architect organizes your website’s content based on user expectation and needs to make sure users are finding the information they need when and where they want it. Tip: With recent Google updates, and to ensure your website visitors are finding what they need, a content strategist with a strong background in SEO is key. How Much Does A Good Content Strategist and IA Cost: A good content strategist for your small business or mid-market company and IA versed in SEO can cost you between $3000 and $5000 for a website project, depending on their skill level.
So how much does a website cost to create?
Based on the estimates above, to create a high-quality website, the average cost of B2B, B2C or eCommerce website design for a small business or mid-market company can fall between $9,000 and $17,000 when done correctly. You might be saying to yourself, “we don’t have that amount of money to spend on our website design” – that’s where we come in to help. But let’s first looks at some other possible options, that at face value, might be less expensive when you’re trying to figure out how to build a website for your small business or mid-market company.
Web Design Options
So when trying to determine how to build a website for small business there are a few options – some better than others – and all involve the person creating the website to have the website creation and digital marketing skill-sets above.
1. The DIY Route
The story goes something like this. The small business owner spends hours (that they should be using to run their business) trying to design a website, only to find they either get frustrated, or their website does not look or function how they need it to. They then try to find a close relative that “does web design” and proceed to let them design the website.
With 86% of U.S Small Businesses citing websites as their most important digital marketing tactic, and the fact it takes 50 milliseconds for user to form an opinion about your website. Is this really the best way to build your online brand?
2. Using WIX or a Comparable Free/Paid Web-based Platform
I am sure WIX is great for many really small businesses that don’t have any budget to design their website – which makes me wonder what their business plan is if they didn’t plan for something as basic a good website. Anyway, we find that in the long run this usually costs a business more time and resources than expected. It boils down to a mistake many businesses make, the idea of focusing on small short term gains over a long term strategy – which we all know is no way to build a business. Another thing to think about if you want to take this approach, is what happens when you want to expand or create a more in-depth website? We have done a ton of migrations from WIX and other web-based platforms, and it’s messy. A few of the issues that we have faced over the years are outlined below.
- Most pages and content don’t transfer over well.
- Many of these web-based design platforms, including WIX, are not the greatest for SEO.
- You’ll still need to know how to design a website to make it look good, an SEO to help it rank, and someone to make sure you have great content.
- If you plan on moving to a new platform that is more user-friendly, such as WordPress, plan on losing some of the rankings you’ve gained – this is due to how the WIX platform creates your website.
Remember you get what you pay for – and Free does not mean “Free”, especially when it comes to your digital marketing online.
Research from Stanford University shows that 46.1 percent of people say a website’s design is the top criteria for deciding if a company is credible or not. So is using a “free website builder” really the best way to build your online brand?
3. Pay a Big Design Firm or Interactive Agency
I’m sure you’ve contacted some of the big design firms that you saw at a conference or found on the first page of Google – and either they don’t call you back, or their price is 10x-100x what you have in your budget. Larger design firms and advertising agencies are not strategically built for small business web design.
4. Pay a Local Designer
There are a ton of great designers that do amazing work – but few go beyond the design. With all the other things that go into creating a great website that will amplify your brand and grow your business, be prepared to budget for and find the other team members as well.
5. Outsource it Overseas
This may sound like a great idea – after all, you can get a website done at a super low rate. I am sure there are designers that will do a great job creating your website, but from our experience, you get what you pay for, and the time it takes to manage the process to get the level of quality your website deserves, far outweighs the cost benefits.
6. A Web Design Agency Built For Small and Mid-Market Companies
This is where we come in to help you build an amazing website the correct way – by including all these skill-sets. Our team consists of former big brand SEO professionals, designers, developers, information architects, and content strategies, who have worked on the websites of many of the largest brands in the world. The team is shifting their attention to helping small and mid-market companies build amazing websites – all while staying within their budget. Our basic website designs start well below what it should cost for the quality you’ll get. Contact our founder today if you’d like to talk about how we can help you build an amazing website at an affordable price. You can view our web design company comparison chart if you’d like to learn more about the different types of web design companies.
Other Website Costs
When building a website there will be some additional website costs that you must budget for. These website costs include:
- Website Hosting
- Domain Registration
- Ongoing Maintenance and Updates
- Marketing Strategies
- Professional Photography