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The Beginner’s Guide to Content Hubs To Grow Your Brand and Traffic

When the internet first began to rise to its fame, building a website was simple and required minimal coding for complete optimization. Today, SEO, or search engine optimization techniques are routinely advanced and updated, requiring a more thought-out content creation process to reach your intended audience online.

With millions of new websites being built each year, knowing how to boost your website’s SEO is essential to remain competitive and relevant. One of the most well-known and popular methods of establishing authority and boosting a website’s SEO today involves creating content hubs.

What is a Content Hub?

A content hub is a central location on a website that provides users with articles, infographics, and other content that is relevant to the topic or subject they are interested in. Highly-relevant content that appears in one location can help with building a more loyal following while establishing your website as authoritative, trustworthy, and reliable.

Creating separate, designated, and curated sections on your website for different types of content is a way to minimize confusion when users are browsing your site for specific information. Additionally, it is also much easier to build a wider following of users due to their ability to quickly find the content they are looking for while browsing your website.

Types of Content Hubs

There are many types of content hubs available online created by individual entrepreneurs, mega-corporations, and even new start-ups. Some content hubs may only include text-based articles, while others may include videos, photos, animations, and even infographics.

Because of the freedom content hubs offer, creating multiple hubs is highly advisable for any website that is looking to optimize their site for SEO purposes while maximizing their online reach.

Benefits of Using Content Hubs

Using content hubs on your own website is a great way to set yourself apart from your competition while also providing more use for your website for those who visit. Some of the most notable benefits of creating content hubs for your own website include:

  • Authority: Establishing your website’s authority is essential if your goal is to grow your website’s SEO traffic. Without authority, it becomes increasingly difficult to boost your a website’s ranking within search engine results. Content hubs help to drastically boost SEO as they allow you to create content that is highly-specific and designated for various areas of your website.
  • Engagement: Are you tired of visitors only viewing one or two articles on your website? Do you want to retain your visitors for longer periods of time, thus helping to boost your website’s overall optimization? Use content hubs to attract specific audiences while providing relevant high-quality content that resonates most with each individual visitor you receive.
  • Stand Out: Set yourself apart from the competition by implement content hubs. Whether you are an independent freelancer or if you are building a massive news network online, content hubs can keep visitors interested while leaving a unique and lasting impression.
  • Get Organized: Do you have hundreds of articles on your website or thousands of blog posts? Are you tired of your blogs getting lost in the crowd? Have you noticed a decline in the overall quality of your content? You may be suffering from content fatigue. Using separate content hubs allows you to showcase various types of content and information without oversaturating your website or causing your work to get lost in the sea of your past and current work. With content hubs, create separate areas for various types of content you wish to highlight, helping to keep you motivated to create only high-quality content for your visitors.

Types of Content to Create for Your Content Hubs

There are no limitations on the type of content hubs you can create for your own website, providing you with the ability to get creative throughout the process. If you intend to target white-collar professionals who are interested in product information, creating a content hub complete with white papers and press releases is likely to result in more lead generation and inquiries.

However, if your target audience includes teenagers interested in the latest music artist, you may have a content hub dedicated to the latest tweets, music videos, and Instagram posts from relevant artists.

You can create central content hubs as well as sub-topic hubs that expand into topics that are not as relevant to your central subject. Depending on the amount of content you have on your website, using multiple content hubs as well as sub-topic hubs can come in handy to prevent users from becoming confused as they browse.

A Content Hub’s Impact on SEO

Content hubs can drastically boost a website’s search engine optimization. Because content hubs feature relevant, unique, informative, high-quality content, they are easily discovered by search engines such as Google, Bing, Yahoo!, and even DuckDuckGo.

As you begin to attract visitors to specific content hubs that you have created, search engines such as Google will begin to view your website as more authoritative. As a website rises in popularity by providing high-quality concentrated articles or content, its page rank within