When the internet first began to rise to its fame, building a website was simple and required minimal coding for complete optimization. Today, SEO or search engine optimization techniques are routinely advanced and updated, requiring a more thought-out content creation process to reach your intended audience online.
With millions of new websites being built each year, knowing how to boost your website’s SEO is essential to remain competitive and relevant. One of the most well-known and popular methods of establishing authority and boosting a website’s SEO today involves creating content hubs.
What is a Content Hub?
A content hub is a central location on a website that provides users with articles, infographics, and other content that is relevant to the topic or subject they are interested in. Highly-relevant content that appears in one location can help with building a more loyal following while establishing your website as authoritative, trustworthy, and reliable.
Creating separate, designated, and curated sections on your website for different types of content is a way to minimize confusion when users are browsing your site for specific information. Additionally, it is also much easier to build a wider following of users due to their ability to quickly find the content they are looking for while browsing your website.
Types of Content Hubs
Many types of content hubs are available online created by individual entrepreneurs, mega-corporations, and even new start-ups. Some content hubs may only include text-based articles, while others may include videos, photos, animations, and even infographics.
Because of the freedom content hubs offer, creating multiple hubs is highly advisable for any website that is looking to optimize its site for SEO purposes while maximizing its online reach.
Benefits of Using Content Hubs
Using content hubs on your own website is a great way to set yourself apart from your competition while also providing more use for your website for those who visit. Some of the most notable benefits of creating content hubs for your own website include:
- Authority: Establishing your website’s authority is essential if your goal is to grow your website’s SEO traffic. Without authority, it becomes increasingly difficult to boost your website’s ranking within search engine results. Content hubs help to drastically boost SEO as they allow you to create content that is highly-specific and designated for various areas of your website.
- Engagement: Are you tired of visitors only viewing one or two articles on your website? Do you want to retain your visitors for longer periods of time, thus helping to boost your website’s overall optimization? Use content hubs to attract specific audiences while providing relevant, high-quality content that resonates most with each individual visitor you receive.
- Stand Out: Set yourself apart from the competition by implement content hubs. Whether you are an independent freelancer or if you are building a massive news network online, content hubs can keep visitors interested while leaving a unique and lasting impression.
- Get Organized: Do you have hundreds of articles on your website or thousands of blog posts? Are you tired of your blogs getting lost in the crowd? Have you noticed a decline in the overall quality of your content? You may be suffering from content fatigue. Using separate content hubs allows you to showcase various types of content and information without oversaturating your website or causing your work to get lost in the sea of your past and current work. With content hubs, create separate areas for various types of content you wish to highlight, helping to keep you motivated to create only high-quality content for your visitors.
Types of Content to Create for Your Content Hubs
There are no limitations on the type of content hubs you can create for your own website, providing you with the ability to get creative throughout the process. If you intend to target white-collar professionals who are interested in product information, creating a content hub complete with white papers and press releases is likely to result in more lead generation and inquiries.
However, if your target audience includes teenagers interested in the latest music artist, you may have a content hub dedicated to the latest tweets, music videos, and Instagram posts from relevant artists.
You can create central content hubs as well as sub-topic hubs that expand into topics that are not as relevant to your central subject. Depending on the amount of content you have on your website, using multiple content hubs as well as sub-topic hubs can come in handy to prevent users from becoming confused as they browse.
A Content Hub’s Impact on SEO
Content hubs can drastically boost a website’s search engine optimization. Because content hubs feature relevant, unique, informative, high-quality content, they are easily discovered by search engines such as Google, Bing, Yahoo!, and even DuckDuckGo.
As you begin to attract visitors to specific content hubs that you have created, search engines such as Google will begin to view your website as more authoritative. As a website rises in popularity by providing high-quality concentrated articles or content, its page rank within Google will also rise.
Because content hubs feature information that is highly-specific and concentrated on one to two topics, users are much more likely to read even more content than on an average website. Content hubs help expedite the process of boosting your website’s SEO within top search engines, making them ideal tools for any website that includes tips, blogs, or useful information.
A Content Hub’s Impact on Branding
Creating content hubs can help set you apart from the competition that does not while also allowing you to showcase skills, abilities, and knowledge in a variety of areas. Content hubs are concentrated, allowing you to focus heavily on one subject while providing high-quality content that is less likely to get drowned out among new and irrelevant articles you publish to your website.
Organizing all of your articles by topics that they cover is a great way to keep visitors interested in the content they choose to read by providing additional articles immediately. As you continue to grow your content hubs, create new ones, and develop your sub-topic hubs, your website will also expand and receive more visitors.
Steps to Build a Successful Content Hub
Before you begin creating content for your content hubs, it is important to keep the following steps in mind.
Define Your Purpose
Defining your purpose is essential whether your website is an eCommerce store or a blog that covers the latest and greatest trends in fashion. Consider the type of content you intend to produce and the overall purpose of your website. What does the future look like for your website? Do you intend to expand into additional topics and subjects as you garner an online following? Will you be making a profit with your website? If so, how do you intend to do so while still remaining relevant to your readers and loyal followers?
Consider the Audience You Want to Reach
Consider your target audience and the demographics you want to reach with your website. What are the age ranges, genders, and locations of the typical visitor you want to appeal to with your website? Who is most likely to find your content useful, interesting, and relevant to their own lives? Defining your audience is essential before you begin creating content hubs that are right for your website.
Create Your Content Marketing Strategy
Creating your content marketing strategy is essential once you have defined your website’s purpose and the audience you want to reach. While developing your content marketing strategy, consider the following:
- What problem is my website attempting to solve? What issues are my users likely to encounter that are relevant to my site’s purpose?
- How can I convey my help to my visitors? What type of guide, tutorial, or self-help video will work best for my audience and the type of content hubs I intend to build?
- How many content hubs will I start off with? What are the main topics I intend to cover in-depth, and what sub-topics are most relevant to them?
- Will my audience discover my content hubs via search engines like Google and Yahoo! due to my SEO tactics, or should I also launch a social media marketing strategy simultaneously?
- How often will I research current phrase and keyword trends with tools such as Google Trends to ensure that my content hubs are updated enough and relevant to my audience?
- What measurements and analytics are most important to me when it comes to my website’s visitor stats? How often will I check my website’s stats, and which variables are the most important and valuable to me when measuring each of my content hubs’ success? How do I intend to measure the success of a content hub and its sub-topic hubs?
Research Top Keywords and Phrases
Spend time to research keywords and phrases that are most relevant to your website and the type of content hubs you are creating. Use tools such as Google Trends as well as Google AdWords to learn more about popular keywords and the price of promoting various phrases that are most likely to resonate with your target audience. It is important to conduct keyword and phrase research at least once a month to monitor the overall trends in your niche as well as the popularity of keywords you are targeting with your content hubs.
Create Your Content
Once you have an understanding of your audience and the content hubs you are creating, you can then begin to research, develop, and publish your content. Create content that belongs in their relevant and designated hub on your website. Ensure each article, infographic, video, or news article is relevant, uses the right keywords, and is fully optimized for SEO before publishing it live.
Connect With Others
Content hubs do not always have to remain a solo project. Reaching out and connecting with other influencers in your industry and the preferred market is a great way to build onto any content hubs you have created on your website. Request guest blogs and provide your own guest blogs with those you have networked with who are also powerful influencers in your industry.
Putting a content hub to use on your own website is not only a way to boost your website’s ranking within search engines, but it also helps to establish yourself or your business as an authoritative source. With content hubs that are relevant, informative, and superior to your competition, attract new visitors, garner online followers, and generate leads and revenue with ease.