The drug manufacturing industry is arguably the most significant industry we have today. Also known as the “Big Pharma” industry, it is responsible for the discovery, development, & production of pharmaceutical goods. Since virtually everyone has or will need the use of pharmaceutical goods at some point, we can imagine how much money goes into these processes. Investors from all over the world try to get their hands on these processes to profit from it. As interesting as that is, it’s surprising to see that the industry is still facing challenges that other fields overcame years ago. In many ways, these challenges make the “Big Pharma” industry a traditional one. This simply means that there are more efficient ways to run the processes that the industry has.
As a result of this, the industry is under constant scrutiny from consumers, health companies, and many other clients of drug manufacturers. Nonetheless, this is where the importance of online methods such as web design comes into play. Web design, in particular, has shown its effectiveness with benefits such as product awareness and research. That said, the problem that drug manufacturing companies face is not whether to take advantage of web design strategies, but deciding which of the many are the most beneficial to use. However, we can’t just jump into listing these strategies without first discussing the main challenges that they help overcome. With this in mind, let’s take a look at five of the main challenges the drug manufacturing industry faces. This will then give us a better understanding of how to drug manufacturers can use seven of these web design strategies to their benefit.
5 Challenges In The Drug Manufacturing Industry
#1: Competitive Market
Perhaps the biggest challenge that drug manufacturers face is a highly competitive market. There is just too much demand for companies to keep up forcing other competitors to change their prices. This is why using web design strategies are so important. Even the simplest of web design changes can raise awareness to overcome the competitiveness and demands of the industry. Even better, some strategies don’t require a dedicated budget to implement.
#2: Product Promotion
One of the results of a highly competitive industry is that promoting a product is hard to do. More specifically, it’s hard to make a product stand out from many other similar ones on the market. This is forcing companies to come up with alternative marketing and advertising methods that are costly and inconvenient. On the other hand, web design strategies can help promote a product in a way that is natural and cost-effective.
#3: Fast Development Processes
Yet another result of the highly competitive drug manufacturing industry is that it forces companies to speed up their development processes. This includes quickly cutting down drug costs, forcing streamline processes, and speeding up research. While these methods help the companies specifically, they can also lead to safety and regulatory risks that can be more harmful in the long run.
#4: Outdated Technology
The entire industry, in general, is also challenged by outdated technology. Given that the industry is more traditional than others, it’s hard for drug manufacturers to keep up with the speeds of technological advancements. On top of that, the longer they wait, the harder it is to catch up to these advancements. However, remember that simple web design changes can go a long way in this regard. Setting up a structured website that can benefit from online methods is most often all a drug manufacturing company needs to succeed.
#5: Constant Policy Reforms
Above everything else, drug manufacturers also have to deal with constant policy reforms. These reforms are put in place to make sure these companies operate under the safest and most regulated rules and guidelines. The idea behind this is to prevent issues regarding health concerns that may lead to legal trouble. Despite this, it’s hard for companies to keep up with the constant changes given they are mostly using outdated technology. As expected, the smallest of web designs can also help in these areas. For more on how these strategies help companies, let’s now take a look at the top seven strategies drug manufacturers can use.
7 Web Design Strategies To Overcome Industry Challenges
#1: Use Visual Drug Infographics
Perhaps the best web design strategy a drug manufacturing website could use is informational infographics. Not only do infographics help web visitors learn about company products, but they also do it in an engaging way that incentivizes clients to purchase a product.
#2: Use Drug Manufacturing Specific Web Copy
Web copy is one of the most overlooked web design strategies around. Most web designers don’t understand how crucial it is that content on a website is persuasive and interesting enough to get a client to click on it. As a pro-tip, try answering potential client questions as a way to brainstorm web copy ideas.
#3: SEO Optimized Drug Manufacturing Web Pages
Another effective web design strategy is to make sure all web pages are SEO optimized. This requires making simple on-site and off-site changes such as improving title-tags, writing informational content, and other similar changes. The advantage of making these changes is that they improve the ranking of the drug manufacturing website for potential online clients.
#4: Drug Manufacturing Specific PPC Web Pages
Similar to making SEO optimized web page changes, a website can also benefit from PPC specific web pages as well. The difference between the two is that PPC web pages require a call-to-action whenever and wherever possible. This serves the purpose of raising the chances a potential client gets converted on the web page. However, keep in mind that this strategy requires a dedicated campaign budget to run ads. Also, the ads need to be tested and optimized to receive the fullest effect of the campaign. Nonetheless, if your company can properly manage these factors, having PPC specific web pages can be the most effective web design strategy to use.
#5: Use Web Design Analytics For Drug Manufacturing Clients
One web design strategy to take advantage of us integrating analytics with the web pages of a drug manufacturing website. This opens up access to indicators such as the number of visitors, time on site, and other helpful website metrics. Despite these benefits, it’s surprising to see how many websites in this field lack this integration. Not using analytics is like leaving money on the table.
#6: Run Drug Manufacturing Competitive Web Design Audits
Competitive website analysis is not closely associated with web design strategies. However, it can give insights on indicators such as specific design strategies of competitors, themes of competitors, and advertising strategies they use as well. In an industry as competitive as the drug manufacturing industry, this strategy is somewhat of a necessity.
Last but not least, you have to make sure that the content on the website is specific to drug manufacturing only. Leaning too far away from niche-related topics only confuses clients. More importantly, it reduces the chances that they take action or purchase a product from the website.