Google’s Venice update is a big one and continues the company’s trend toward local-based search results. Unfortunately, this is bad news for more prominent brands that have relied on their international appeal to rank well in Google. In this post, we’ll explain how the Venice update works and what you should do about it.
Launch Date: February 27, 2012
What Google’s Venice Update Impacted
It’s no secret that Google is a global company. They want to be seen as the best search engine for every country in the world, and they’re working hard to make that happen. But what about local?
Google wants to deliver the best possible results for each user and their unique needs, whether those are specific to their home city or their broader region of interest—or both!
The significant change with this update is that it prioritizes local results on mobile searches.
This means that when you perform a local search on Google (for example, “restaurants near me”), you should expect different results than when you complete a global tracking (like “chicken recipes”).
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How to Fix Your Website If Google’s Venice Update Impacted You
Google Venice is just one of many updates that Google has made over the years.
You should continue focusing on creating great local content that meets your users’ needs — that’s what Google wants too!
If you need help with your local SEO, feel free to reach out.