SEO Planning For Website Relaunches

Helping websites retain traffic during a redesign.
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the integration points in the table are key for success.

Do you know how to relaunch a high-ranking website? Is Google traffic important to your website success?

Businesses we’ve talked with recently have lost up to 75% of their traffic after a website redesign because they failed to include an SEO strategist versed in website relaunch strategies.

Our website relaunch team adds an additional data layer and insights – from Google’s point of view – to provide data driven recommendations from the planning phase through post launch to minimize traffic loss and maximize user satisfaction.

PlanningContent / DesignDevelopmentTestingPost Launch
WireframeContent StrategyRedirect StrategySEO Quality AssurancePost Launch Audit
TaxonomyContent HierarchyURL StructureImplementation AuditRecommendations Document
Information ArchitectureFoundational SEOCode Optimization
Page StructureMobile / Speed Optimization

We had previously decided to not renew the contract with our current SEO firm and realized we needed to start the search for a true SEO partner who could help us through the entire process and also give us deeper insights into SEO management. We evaluated a few firms, but none were as knowledgeable and flexible as Linchpin.

None of us were SEO experts and without Bill’s detailed help and suggestions we would never have been able to achieve the success we are having with our new site.

Sarah Leitz, Senior Product Marketing Manager, LLamasoft, Inc.