Product page SEO drives traffic and can make the difference in earning a sale or losing it. Below we give you our best tips to help you optimize your eCommerce product page SEO.
Optimizing your eCommerce product page SEO earns traffic and enables you to move your product. For a variety of reasons, consumers go online to buy the things they want and need now more than ever before. Follow our eCommerce SEO dos and don’ts to bring those shoppers to your site.
5 Dos of Ecommerce Product Page SEO
Set a Keyword Strategy
Optimizing keywords for your product pages brings the right kind of traffic to your site. Implementing a keyword strategy provides the base for other SEO tactics to convert browsers into buyers.
Instead of targeting keywords with a specific search volume, choose terms that will result in a sale. More specific keywords will draw in consumers who are ready to make a purchase.
Your title tags and meta tags give searchers important information about your products and your pages. Include the name and brand of your product –– as well as other important information –– so Google’s crawlers, as well as potential customers, can see exactly what each product page holds.
Include Product Schema and Review Schema
Marking up structured data on your product pages helps you appear in the SERPs as rich snippets. Having the right structured data results in more accurate information in your snippets, which earns more clicks and more conversions.
Provide Helpful FAQs
Before committing to a purchase, your shoppers likely have questions. Instead of chatting with customer service or perusing your site for the information they seek, shoppers should be able to go straight to your FAQ section at the bottom of each product page.
Adding an FAQ section to your pages not only provides helpful, useful information for shoppers, but it creates an additional opportunity for Google to crawl your content and index your page.
Write Unique Content for Each Product
Google rewards useful, original, and quality content. For this reason, don’t copy and paste product descriptions from other sources. Put effort into writing unique content for each product page. Publishing original, keyword-rich content increases your capacity to rank and bring in organic traffic.
5 Don’ts of Ecommerce Product Page SEO
Don’t Forget to Audit Your Pages for Technical Issues
Product pages often run into technical and content-related issues. The following elements are common among product pages:
- Broken links
- Duplicate content
- Slow load times
- Duplicate title tags and meta descriptions
A thorough audit helps you catch these mistakes and optimize your eCommerce product page SEO.
Don’t Kill Out-of-Stock Pages
When you run out of an item, there’s no need to remove the product page from your site. Your product pages can provide link equity to other pages on your site even as you work to replenish your stock.
Don’t Forget a Call to Action
Calls to action help you sell more –– it’s as simple as that. Forgetting to include a CTA on your product pages will cause you to miss out on revenue that was potentially right at your fingertips.
A call to action is the final nudge that convinces users to purchase your product. Don’t neglect to create strong, compelling CTAs!
Don’t Forget Mobile
Mobile shopping habits are growing at an incredible rate. According to Forbes, mobile shopping will make up 50 percent of the eCommerce market by 2022.
Don’t forget to create a mobile-friendly design when you’re optimizing your eCommerce SEO. Half of your shoppers are coming to your product pages via their phones. Make it easy for them to view your inventory and then make their purchases.
Don’t Focus on Low-Volume Keywords
As we said above, you should target keywords that will convert users into buyers. That means knowing which keywords to optimize for.
Think like a searcher when deciding on your target keywords. Super specific keywords or those with no search volume at all won’t yield the results you’re working toward. Implement keywords that are specific enough to target buyers, but stay away from terms so specific that no one is actually searching for them.
There are endless ways to optimize your eCommerce product page SEO. When you stick to our must-dos and don’ts, you can know you’re taking the right steps to increase your traffic, Google rankings, and revenue.