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The Beginner’s Guide to Digital Transformation and Transformation Strategies

Your business needs to be built for the modern era, and digitizing your company (digital transformation) is an essential part of that. Digitization needs to occur in every facet of your company if you truly want to digitally transform your business, and this article will show you how to create a digital business transformation strategy.

Digital Transformation For Dummies: Goals And Objectives Of Your Digital Transformation Strategy

While it’s important to make sure that you incorporate digital services into all areas of your company, these are a few important things that should be included in your digital transformation strategy:

  • If you have a business that requires appointments, you should consider offering online booking, and many businesses offer their customers benefits of booking an appointment online, such as a discount or special offer.
  • If you offer financial services, it’s essential to ensure that clients are able to securely access their accounts online, and this is likely to be one of the most important aspects of your digital business transformation strategy.
  • Even if most or all of your services are available exclusively offline, make sure that you allow your customers to easily communicate via email or an online chat.

Digital Transformation Basics To Be Aware Of

Mitigate The Inherent Risks Associated With Doing Business Digitally

It’s essential to integrate the latest cyber-security strategies to ensure that your company is safe on the web. Cyber-attacks are becoming increasingly common, and they have grown more sophisticated in recent years. Here are some tips to implement that will help keep your company secure online:

  • It’s essential to make sure that you use an effective antivirus program for all of your company’s computers, and this will help to prevent many forms of malware infection.
  • Ensure that all of your employees are trained on how to avoid malware and phishing scams when using the web, and make sure that your employees know how to identify and avoid suspicious emails.
  • Make sure that you and your employees are aware of the signs that your computers are infected with malware, and always act quickly to solve the problem if this occurs.

Content Is King In The World Of Digital Marketing

Make sure that you include thorough descriptions of your products and services on your website, and if necessary, hire professional writers to improve your web content. Furthermore, if you are writing your own content, it’s a good idea to follow these tips to ensure that your page contains quality content for the web:

  • Ensure that you include keywords that are relevant to what your company offers, and you should make sure that some of your keywords are a series of words as opposed to an individual word.
  • The keyword density of your site’s content should be between one and three percent, and this will ensure that it is sufficient to improve the rankings of your site but not high enough that you risk getting your website pulled from the search results.
  • Use language that is likely to appeal to the emotions of readers, and this is likely to attract more customers.
  • Pay especially close attention to the titles for your content and your headers, and this will help to ensure that your content is easily scannable.

Learn more with our Guide To Content Strategy

Not Every Business Needs An Offline Presence These Days

Some business owners have done best going all digital, and maintaining an offline presence will no longer be necessary if this strategy is right for you. Here’s how you can determine if going all digital is right for you:

  • If most people who use your services are going through online channels already, then going all digital may be right for you.
  • Businesses that would benefit from automating their services often could successfully go all digital, and these companies may find that going all digital allows their employees to be better able to handle complicated issues that customers face.
  • If your digital services tend to be rated more highly than the offline services that your company offers, going all digital may be right for you, but it may be a bad decision if you find that your offline services are rated better than what you offer on the web.

A Few More Digital Transformation Basics

  • Many business owners include an online chat feature that allows for instant messaging with a company representative, and it is possible to automate online chats that are available on your website.
  • Your website needs to be designed to not only attract but retain the interest of readers, and this will help your products to sell and increase your search rankings.

You Don’t Have To Do It Alone: Hiring Professionals To Assist You

There are several types of professionals that you can hire in order to ensure that your company is prepared for the digital age, and these are some of the most common examples of them:

  • Graphic Design Experts: Graphic design experts can help you to design a visually appealing website that your customers will enjoy looking at, and they are skilled at including photos and logos that are relevant to what your company offers.
  • SEO Experts: SEO experts are skilled at ensuring that your company is using strategies that will allow you to get ahead when it comes to online marketing, and there are SEO experts that offer their services online as well as individuals who you can meet with in person.
  • Web Designers: Web designers offer comprehensive services that will improve the overall quality of your website, and they often are able to write content for your site, improve your search rankings, and incorporate more effective graphics.

Key Features Of Your Strategy: The Framework Of Digital Transformation

In order to effectively transform your company into the digital world, you’ll need to ensure that you ensure that your company has a place in all of the following digital channels:

  • Social Media: While you are advertising your company on social media, it is essential to ensure that you make use of the advertising programs that social media sites offer, and always ensure that you pay close attention to the page that you create for your site.
  • Offer E-Commerce: If you are a business owner, selling your products online is an essential part of your marketing strategy, and there are multiple platforms that you can list your products on, such as eBay, Amazon, Mercari, and others. However, it’s preferable to list your products on your own website, and that’s because you will not have to pay a cut of your profits to a middleman.
  • Optimize Your IT Infrastructure: Your IT infrastructure is an essential part of your business, and it’s responsible for ensuring that your company’s digital services run as smoothly as possible.
  • Digital Storage Of Records: In many cases, it is much easier to store your company’s records online, but it’s essential to ensure that you take the proper precautions when it comes to cyber-security when you’re doing this. In order to increase the amount of data that you can store electronically, it’s a good idea to use a secure cloud storage platform for your data.
  • Begin Using Data Analytics: Data analytics can revolutionize the way that you promote your business both online and offline, and there are software programs that will allow you to sift through large amounts of data from your customers and visitors to your website with ease. These programs can help you to be far more familiar with the demographic of people that tends to be most interested in your products and services, and this is often an exceptionally powerful resource when it comes to marketing.

The Effects When Transformation Is Complete: What Are Some Of The Benefits Of Digital Transformation?

You’re likely to find that implementing these strategies truly revolutionizes your company, and these are some of the most important benefits that you’re likely to experience:

  • Services that are available remotely will be easily accessible to people located in other parts of the country and even around the world, and this will increase the size of your market tremendously.
  • Digitizing your business will make your company far more efficient, and this can significantly increase your profits.
  • If you offer training to your employees that’s available online, you’re likely to find that you have a significantly better trained workforce, and this can improve the quality of services that you offer customers.
  • The profits of your company are likely to increase significantly, and it’s likely that you will get better reviews.


Not only is it beneficial to your company to undergo a digital transformation, but it actually is essential for your success in the 21st century. Digitally transforming your business will ensure that you keep up with the times, and this guide to digital transformation for dummies is a great way to get started.

Thanks for reading "The Beginner’s Guide to Digital Transformation and Transformation Strategies", by the Linchpin Team in Chicago, Raleigh, and Wake Forest.

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