Getting your business noticed in Wilmington can be challenging. As that area grows and more businesses move into downtown and outlying areas, the local online market becomes more competitive. At our Wilmington digital marketing agency, we specialize in creating and marketing great online experiences. With our depth of industry knowledge, we help brands improve the quality and quantity of their website traffic to gain more prospective clients, retain existing customers, and grow their brand. Our company consists of a team of diverse and dynamic industry professionals, allowing us to offer everything from SEO to website design for Wilmington businesses and brand identity and content creation and management. Our goal is driving long-term growth for businesses in and around the Historic Downtown and River District, National Register Historic District, Brooklyn Arts District, South Front District, Castle Street Arts & Antique District, Midtown. In essence, utilizing our award-winning digital marketing services ensures prolonged progress and a lasting online presence for your Wilmington business. That is a great question, however unfortunately there is not a simple answer. There are many aspects that influence the pricing for a website The only thing we can tell you about our website design pricing is that the majority of our clients pay between $7,000 – $18,000 for one of our custom websites. All of our website design projects are scoped on a by-project rate. Yes. At our core, we are an SEO company, who just happens to also design great websites. Thus, we understand the importance of SEO, and how to integrate it throughout your entire web design project. For all website design projects, we use our team of designers (who are located in Michigan) in our Linchpin core. We don’t outsource our website design work. Our process to build the best-looking website for your business includes all of these website design elements. This process guides us in building a website that helps customers find you on Google, creating a strategy to increase user engagement and conversions, helping you create great website content, and building a reporting and measurement framework to help you get more value from your website. We will work with your team to understand the evolution of your website and what functionality and design elements work best. This will help us plan and give direction for the new website design. This will include: This is part of the planning phase in which we will find a framework that has the functionality and elements needed to create your new website. The framework will be chosen based on: Making sure your website’s framework runs efficiently, is easy to use, and is flexible enough to integrate additional 3rd party functionality will be key for expanding functionality and building elements that address your user needs. How your website’s content is structured is not only beneficial to SEO, but it needs to align with your users’ expectations. We will create your website’s information architecture, aligning it with user expectations and search engine value. This includes: Once we have the final content set and sitemap finalized, we will create a working model to show the basic layout and functionality of the website. Once the model is completed and approved we will start designing the website. The design process will include the following: Going above and beyond most basic website designs, all our designers make it a priority to work with our SEO team to include on-site SEO. Prior to adding the new content set to the website, we will optimize it for search engines. This includes optimizing the following: Having a transition plan in place when redesigning a website is vitally important to ensure the user journey remains uninterrupted and search engines can efficiently and effectively apply value to the new website. Missing this step or poor implementation can cause traffic loss and user satisfaction decline. Because we’ll be doing the design, coding, and strategy, most of our transition plan will be integrated into those elements. Making sure you can effectively track KPIs, goals, and inform Google that you have a new website, we will work with your team to integrate and set up Google Analytics and Google Search Console into your new site. This will include the following items: Each of the teams that are involved in creating your website will follow strict QA processes to make sure your website is optimized for uses, search engines, and mobile devices, as well as reviewing functionality and lead form or shopping cart execution. Having a brand book is key to ensuring that whether it’s an email, a brochure, merchandise, or a 10-foot sign, your company’s identity will be consistent across all customer and user touchpoints. Your brand book will include the following: Yes. Our founder manages all accounts and is the point person for every project we do – so there are no “middlemen”. Typically we can take a website from concept to launch anywhere from 12-20 weeks – depending on complexity and functionality needed. This is dependent on the goal of the website. For most eCommerce websites we use Shopify; for B2B websites we typically use WordPress or Craft. However, we have worked with many different CMS over the years, so there are few limitations. We don’t currently offer website hosting. However, if you need a recommendation for which hosting to use, we can provide that at the start of the project. We usually provide a couple of concepts, and don’t usually have a hard limit on revisions (within reason). We want to work towards providing you with a website you can be proud to show off. Yes, we offer website maintenance, SEO, strategy, content creation, and brand strategy. Usually, if you opt into ongoing maintenance we will showcase your business in our portfolio since we know the design will remain consistent. That is a great question, however unfortunately there is not a simple answer. There are many aspects that influence the pricing for SEO, including; The only thing we can tell you about our SEO pricing is that the majority of our clients pay between $1,000 – $3,900 per month to work with our team. All of our projects are scoped on a by-project rate. We don’t do hourly rates, meaning we don’t say you get 10 hours of our time each month for X amount of dollars. We don’t want to limit the project time that we can work on those goals – since reaching your goals is our goal. We have two types of projects: For all SEO work, our founder, who has worked with many large brands over his 15 years doing SEO, will be working directly with you and executing your SEO campaign. We don’t outsource our SEO work. Yes. Our founder manages all accounts and is the point person for every project we do – so there are no “middlemen”. SEO is a long-term business strategy; inclusive of publishing, brand building, marketing, website experience, and technical SEO. This is why, when marketing agencies try to boil SEO down to a few tactics or do it as an afterthought, it doesn’t work. Typically our reporting meetings take place once a month. However, we don’t limit the number of times you can call us or email us with questions (within reason). We truly have an open door/phone policy. That’s a great question. There are many companies and agencies that do great SEO (the majority don’t) and if we are not the right fit for you, then we’d be happy to provide you with a company we feel would be. We are committed to the goal of making your business successful, rather than committing to any specific strategy. We have been built on 6 core values that we don’t compromise on for any reason. So there are many companies out there that will “guarantee rankings”. Two things I will say about any company that only talks about rank, or has the goal of getting you Google rankings is: If you want to read more reasons, check out our performance-based SEO article here.
We Help Wilmington, NC Businesses Increase Sales
Our Why
After leading digital strategies at large agencies and consulting firms for over 15 years, I wanted to build a digital agency that businesses could believe in.
By prioritizing project efficiency, our client relationships, and caring about our clients’ success, we’re able to achieve better marketing ROI, and increased MQL, SQL, and MRR for our partners.
Contact Bill Today
Website Design FAQs
How mush does a website design cost?
Do you do a hourly rate pricing or a per project cost?
Is SEO included in my website?
Who will be working on my website design?
What do your website design projects include?
Current State Debrief
Design / Code Framework Definition
Information Architecture
Website Design and Development
Search Engine Optimization
SEO and User Transition Plan
Measurement Strategy
Website Quality Assurance
Brand Book
Will I have a project manager for my account?
How long will it take to launch my website?
What CMS do you use?
Do you host our website?
How many concepts and revisions do we get?
Do you offer ongoing maintenance or strategy?
Search Engine Optimization FAQs
How mush does SEO cost?
Do you do a hourly rate pricing or a per project cost?
Who will be working on my website?
Will I have a project manager for my account?
What we believe SEO includes?
How often do we meet to talk about your SEO project?
Why use Linchpin vs. a competitor?
Should I hire an SEO company that guarantees search engine rankings?
