There’s no doubt about it, the beauty, skincare, and cosmetics industry is booming. However, that also means that you’re likely to face intense competition within the market. Everyone from celebrities to well-established companies are getting into the game. So, where does that leave you? It leaves you down below the ladder, but only if you allow yourself to be left there. Fortunately, because of technology, there are a plethora of ways to begin marketing your company. Read on to learn about 5 marketing ideas you can apply to your beauty, skincare, and cosmetic company in order for it to thrive.
Get Yourself in Retail Stores now!
Getting an opportunity to get into a big store may seem tempting, but it is not always the best route to take, especially for small business owners. There are two main reasons for not choosing to go that route. The first one includes the amount of exposure you’re going to receive. Because you’re not a main player yet, you may not receive the best shelf spot and are likely to be placed last as a priority. Secondly, if you do sell a large number of orders, your budget might not be able to handle that type of demand. That can lead to delayed orders and ultimately a bad reputation with the company. So, what should you do? Getting your brand into small to medium-sized retail stores is one of the best things you can do for your company. Small shops allow people to test your products and talk about them without the pressure of a corporation behind their words.
For many years, word of mouth was considered to be one of the best methods of marketing a company. The fact is that people will always trust others before they trust a company. That is why you need to move into the various platforms that offer social networking opportunities. Platforms like Facebook contain a plethora of pages you can join and speak with customers directly. You may also create a page for your company where people can come and talk about beauty tips. It must be noted that you should never treat your pages as solely an advertisement platform. That will only detour people from talking within your page. Instead, you may offer advice and news on beauty trends. Every now and then, you can insert a link to your website.
Do you know that junk mail you get in your mailbox? You look at it and throw it away, right? It may seem like physical mail or mailers are a thing of the past. However, there’s a reason why companies still advertise this way, and that is because it still works. Mailers are far more likely to be read than an email. Emails can be deleted without even looking at them. However, people see and feel your mailer and many times save it for when they do need your product. If the design and wording are done correctly, mailers can make a huge impact on your sales.
Search Engine Optimization
The fact of the matter is that most consumers will first look up your company if they come across your brand. They do not want to waste their time or money on a small company that isn’t going to meet their needs. That is why it is critical that you get your business online as soon as possible. SEO, also known as search engine optimization, is one of the the best sales tactics in the beauty industry, and within the digital marketing space as a whole. SEO when done correctly, can build brand, lower customer service costs, grow sales, increase SQL and MRR. It is not a short term strategy, however when implemented with a solid process, it will have a snowball effect on business growth.
It involves, having a great website experience, great content, and a publishing model to increase reach – all with the primary goal of increasing website traffic and sales.
Get Influencers to Review Your Products
As stated above, the beauty industry is a heavily competitive industry to go into. That is why it is so important to think outside the box when it comes to placing your product in front of people. One of the best routes to take is to ask influencers to review your products on their social media page or Youtube channel. You will have to provide them with free products and maybe even pay for their time, but if their audience is large enough you may see a huge return on your investment.