As Buffer outlines, in their article “Why is Facebook’s color Blue.”, they state that over 90% of our assessment of a product is made on color alone, so it makes sense that color should be considered with care for every design decision, particularly on websites.

How Do I Select an Effective Color Scheme?

So how do you choose the best color combinations for your web design, graphic design, designing t-shirts, doing paintings or drawings, designing your logo, or even the best color to paint a room in your house?

There is actually a psychological theory for choosing colors that is called Color Theory. Color Theory is the interaction of colors in a design through complementation, contrast, and vibrancy.

Below are 3 of the commonly accepted structures for a good color scheme within the idea of Color Theory:

  • Triadic Color Scheme: Composed of 3 colors on separate ends of the color spectrum.
  • Compound Color Scheme: The Compound color scheme is based on providing a range of complementary colors.
  • Analogous: An Analogous color scheme is based on a careful selection of colors in the same area of the color spectrum.

Below you will find a color guide and cheat sheet for website design companies and designers of all types. This infographic outlines what each color means, and how to best choose the color for your project based on the psychological impact it has.

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